One of the most valuable benefits of being an IBM Business Partner is the access IBM’s entire global ecosystem of distributors, application developers, resellers, system integrators and startups. The best way to connect with the ecosystem, is with the IBM Business Partner Locator Tool. 

Here is info on why this is important, an example, a video walk-thru and link to the tool

Why should partners connect?
To gain unfair advantage in the marketplace, to reach new geographies, to add new sales routes to market, to create differentiated value for your clients, and gain reach and access you just won’t be able to achieve on your own.

Let me share a scenario of how one partner recently leveraged the tool
An ISV in the US specializing in applications for Telco Service Providers wanted to expand into Southern Africa, a market they viewed as high potential for their offerings. They didn’t have a sales team in Africa. They needed deeper local insights into the specific regional buyer decision criteria and purchasing processes. They needed feet on the ground they didn’t have. They turned to the IBM Business Partner Locator tool, and quickly found local distributors and resellers in Countries and Cities they wanted to target. They teamed up, gained the local insights and connections they needed, and are now jointly developing and closing sales opportunities with these IBM partners. This is about partner-to-partner teaming to capitalize on opportunity, align to maximize value for clients, and creating a win/win relationship.

Look at your growth strategy, your business plan, the opportunities and connect
Be intentional and leverage the IBM Business Partner Ecosystem. In addition to partnering with IBM, think about how you can partner with other partners. Look at your strategy, your business plan, the opportunities you see in the marketplace and think about what kinds of partners and where they might help you. Together, you can go farther.

"Use the IBM Business Partner Locator Tool to do very specific searches to find partners that align with your goals."

The tool is powerful, fast and dynamic, enabling your to search and filter:
by product or service
by industry
by solution area
by partner type
by country

See their map locations, see their full contact info, see a comprehensive summary of their offerings and capabilities.

Save your searches or mark partners as favorites for follow up.

Here is a quick tour....

Access the IBM Business Partner Locator Tool

For additional insights around partnering with IBM, follow @IBMecosystem or follow my blog at jimclaussen.com where I write about inside insights around partnering with IBM.