PointSource is an IT consulting firm that helps companies develop their enterprise mobility strategy. In this interview PointSource's Stephanie Trunzo explains the importance of design, which she suggests is just as important as an app's functionality.
When it comes to IBM's MobileFirst strategy, Stephanie states that a key selling point is that it spans the entire development lifecycle. This is a move away from the discussion around 'I need an app for X' towards thinking about application development, maintenance, deployment and management.
Stephanie points out that the insurance industry is particularly interesting: there is the potential to cut down on paperwork and processing time, whilst maintaining a system of record through the use of electronic signatures.
She goes on to explain why PointSource felt it important to partner with IBM and a number of other organizations to create the Open Services for Lifecycle Collaboration initiative.