Creating a real-time personalized banking experience: CustomerXPs
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How does a bank offer personalized offers to millions of customers on the fly? By leveraging the collective wisdom of the bank (all the knowledge across the institution that can contribute to picking the best offer for each customer) to deliver extreme real-time intelligence. Sound like the stuff of science fiction?
As CustomerXPs CEO Rivi Varghese explained in conversation with Mark Hanny, IBM VP of Ecosystem Development, infrastructure such as the IBM PureApplication System has a major role to play. Older systems can be replaced or integrated with IBM PureApplication System with the least disruption. PureApplication can then deliver an entire decisioning process to each customer within 100 milliseconds, with the potential to scale up to millions of transactions. On the one hand, this decisioning can help eliminate costs through intelligent fraud management, but it also provides value through offering personalized up-sell or cross-sell opportunities.