Bank customers now demand a warm, personalized experience: Grupo PISA
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Customer needs in banking are changing. Customers now expect warmth and personalized service when they enter a bank. Online this translates into an engaging omni-channel experience with personalized offers.
Banks therefore need to have data on individual customer activity that they can access in real-time, says Pedro E. Morales of Grupo PISA. This level of service is transforming the business infrastructure which underpins core banking applications. So in spite of the regulation and compliance, banks are now beginning to look at the Cloud, explains Pedro in this conversation with Mark Hanny, IBM VP for Ecosystem Development.
Solutions such as IBM PureSystems which integrate configured hardware and software allow Grupo PISA to install systems in a third of the time, reducing Total Cost of Ownership (TCO).