Mark Fidelman talks to Debra Prywes (VP Marketing and Insight, Unruly) at SXSW 2014. As Debra explains successful social videos compel people to share. How do you get videos to be more shareable? Create an emotional response and give them reasons to share! Learn more about Unruly’s services
How do we get back to the way business used to be when we talked to each other? Hear Bryan Kramer (CEO, Purematter) explain in this interview with Forbes Contributor Mark Fidelman:
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Mark Fidelman, Forbes, caught up with Joel Comm (serial internet entrepreneur) at SXSW. They talk about why its essential for businesses to be involved in social and why Joel worked behind the counter at Barnes and Noble for a period! Follow Joel’s blog
Dassault Systemes ENOVIA brand is a foundation for the 3D Experience Platform (V6). Each V6 implementation requires a relational database. DB2 advantages include lower total cost of acquisition, lower database maintenance costs, especially when virtualization and sub-capacity licensing are used, lower staff workloads and scalability.
Business Rationale for DB2 over Oracle
The cost savings for DB2 come because DB2 uses less memory, storage and computing time from adaptive compression and faster index performance. Reduced... [More]
Today marks an exciting time for entrepreneurs and startups. IBM Ecosystem Development has always taken great pride in providing the resources and opportunities startups need to grow and succeed. With that said, we're proud to announce the launch of our IBM Global Entrepreneur Program for Cloud Startups .
This program combines our greatest cloud services, such as Bluemix, SoftLayer, and Cloudant, with a wealth of other resources, including technical support, expert mentoring, and access to 43 Innovation Centers worldwide.... [More]
Guest Post By Joseph Perry , Manager, IBM Innovation Center Cambridge
For nearly 100 years (since 1914), IBM has had a significant presence in Massachusetts. The largest IBM software development lab in North America is currently located in Littleton, Massachusetts. Additionally, IBM has acquired a number of Massachusetts-based companies, including Lotus and Unica and most recently Ounce Labs, Kenexa and Trusteer.
I am proud to announce today that IBM is enhancing its Massachusetts presence with a new IBM Client... [More]
Sandy Carter catches up with CEO Mark Fidelman of RaynForest at Connect 2014 to discuss trends, challenges and drivers for social business.
Click here for more information on RaynForest.
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Less than 10% of of sales communication makes it into typical CRM systems. So says Manish Goel, CEO of TrustSphere as he explains how their messaging intelligence solution can listen across email servers and social networks to build on the data from CRM systems to provide a more holistic view of key business processes. For instance, the marketing team can see which leads are not being followed up by the sales team and so drop them back into the nurturing pipeliine. In terms of their partnership with IBM, TrustSphere integrates into... [More]
In this interview with Forbes Contributor Mark Fidelman, Andrew Grill, Global Services Business Partner, IBM, explains how it’s important to not fixate on a number when it comes to thinking about your influence. He points out that content has a vital role to play.
In the second part of the interview, he talks about the importance of influence inside the firewall, how to use big data internally and the principle of assuming that everything is going to be read.
Check out Andrew on his blog
PointSource is an IT consulting firm that helps companies develop their enterprise mobility strategy. In this interview PointSource's Stephanie Trunzo explains the importance of design, which she suggests is just as important as an app's functionality.
When it comes to IBM's MobileFirst strategy, Stephanie states that a key selling point is that it spans the entire development lifecycle. This is a move away from the discussion around 'I need an app for X' towards thinking about application development, maintenance,... [More]
On Thursday, August 21, we'll be broadcasting the results of the 2014 IBM Business Tech Trends study via our Entrepreneur Huddle webcast. Check out this infographic for more about this event or head right to https://ibm.biz/techhuddle to register now!
In this conversation with Forbes’ Mark Fidelman at SXSW, Mark Cuban (entrepreneur, Shark Tank co-host and Dallas Mavericks owner) describes why brands should nurture social influencers and provides tips on sports marketing.
Keeping Yarra trams or any public transit system running is no simple task. Public transit systems are quickly finding that their greatest asset in tackling challenges is data and smarter infrastructure software.
Click on the image below for an interactive look at how Yarra Trams is improving operations and passenger experience with the help of IBM Smarter Infrastructure software, big data, mobile, analytics and cloud technology.
We have all been there—a broken down train stuck on the tracks, or delays that... [More]
Earlier today, a monumental announcement was made by the City of New York. Digital.nyc is a major technological initiative for New York City, created in partnership with IBM and Gust. As an industry leader of innovation, we're proud to sponsor this platform launched on Bluemix. Whether you're an NYC startup or looking to partner or invest in NYC technology and ideas, digital.nyc is the place for you. https://ibm.biz/BdEBj8
In this discussion with Mark Hanny, IBM VP of Ecosystem Development, Mohd Ridzwan Yaakub from National University of Malaysia explains how he has been analyzing the vast amount of user data generated by product websites. He measures both positive and negative sentiment in order to determine a final score for his clients. Previously to construct this kind of analysis would have taken months or years of market research. Mohd also mentions how the National University of Malaysia has been partnering with IBM to build cybersecurity skills. ... [More]
AWPL have taken their experience of working with insurance clients across Asia and boiled this into a solution which offers a layer of created processes, templates and integration points with IBM's BPM and FileNet product lines.
What is the value to the customer?
Deployments which would have taken 1 or 2 years to complete can now be wrapped up in as little as 5 weeks, explains Sunil Savara of AWPL in conversation with Mark Hanny, IBM VP of Ecosystem Development.
When it comes to partnering with IBM, Sunil points out that... [More]
Buying groceries with micro payments, 29.7 million cell phones and governments investing in smarter cities… no this isn't China or Brazil… this is Nairobi Kenya…. Africa.
On May 8, IBM will open the third IBM Innovation Center in Africa, in Nairobi Kenya. A first of it's kind, the center will be a world class Research Lab, Client Center and IBM Innovation Center for partners.
The opportunities in Africa are larger and more interesting than you might expect. In fact, you should go to the opening for... [More]
Great opportunity for the Government ecosystem to learn more about the power of analytics. The IBM Institute for Business Value (IBV) surveyed over 100 public sector leaders, from governmental organizations, non-profit, and non-government organizations worldwide to help organizations understand the opportunity to leverage the information explosion for better decisions and actions relevant to the public sector context. On May 17th from 10:30 a.m. - 12:00 p.m. EDT, we will host a virtual event to review the study results and learn how... [More]
In this interview, Tieto’s Annette Ibsen explains the broad portfolio offered by the Nordic company. They deliver solutions for operations centers and data centers, application management, develop industry solutions as well as offering consulting. Using the IBM Rational toolset, Tieto can help companies improve the efficiency of their application development. They use a lot of IBM middleware and infrastructure and concentrate on applying technology to deliver industry-focused solutions, for instance targeting Smarter Commerce and Smarter... [More]
By 2017, CMOs will spend more on technology than CIOs according to a recent Gartner study, says Joe Panella of SapientNitro in this discussion with IBM VP of Ecosystem Development, Mark Hanny. Customers now demand an increasingly sophisticated, personalized shopping experience, and its the job of the CMO to meet this need, which involves sourcing the right infrastructure. Experts such as SapientNitro help CMOs navigate the technology space by offering both digital agency and system integrator skills. For instance, IBM's SmarterCommerce... [More]
Thousands of retailers gathered in the Big Apple for Retail’s BIG Show last week to learn about cutting-edge retail technologies and new market trends. During this event , on January 10, IBM announced a refresh of the IBM Retail Industry Framework. The refresh aligns the existing framework structure with the Smarter Planet Imperatives and incorporates technology from recent IBM acquisitions including Coremetrics, Sterling Commerce, Unica and Netezza. to help retailers deliver a smarter shopping experience and create smarter merchandising and... [More]
Mustafa Qutbuddin from Royal Cyber explains how their solutions help businesses with legacy backend systems create the mobile experiences demanded by customers today.
For instance, they can enable large banks using System Z to produce hybrid or native mobile apps using the IBM Worklight development platform.
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What if you could inject all that social media sharing information from your customers into your CRM system? What value would this bring? For one thing, how much better informed your sales team would be about the potential customers they approach. Also your customer service team would be able to prepare for increased call center volume if they detect negative sentiment following a new product launch. These are just some of the advantages explains iZeno Project Director Freddy Soh in this conversation with Mark Hanny, IBM VP for Ecosystem... [More]
As Stefan Crisp, Product Marketing Manager at Pronto points out in this interview with Mark Hanny, IBM VP of Ecosystem Development, their solutions concentrate on taking enterprise-grade business intelligence such as IBM Cognos and making this available to smaller organizations that may not have been exposed to business intelligence before.
They simplify the installation process by offering out-of-the-box integration and data modeling which puts analytics into the hands of line-of-business managers, for instance to understand how much... [More]
In this fascinating discussion with IBM VP of Ecosystem Development Mark Hanny, Sunil Subramanian of EDC Creative explains how museums are moving away from static exhibits towards immersive experiences fueled by gestures and augmented reality that brings the subject to life using the latest technologies. For instance in the upcoming KSCA cricket Museum and Experience Center in Karnataka - India, EDC is proposing to create the first of its kind “Hall of Fame” with 3D holographic cricketing legends, allowing fans a degree of interaction not... [More]
Guest review by Jeff Saperstein of The Insanity of Advertising: Memoirs of a Mad Man , Fred Goldberg, Council Oak Books, 2013 The TV series Mad Men has popularized the notion that advertising professionals were cads, clowns, and deviants who beguiled their clients and bedeviled a gullible public into wanting products they did not need. This may have been true of some, but there always have been dedicated advertising professionals who practiced their craft in service to their clients and contributed to continuous product/service innovation for... [More]