Mark Fidelman talks to Debra Prywes (VP Marketing and Insight, Unruly) at SXSW 2014. As Debra explains successful social videos compel people to share. How do you get videos to be more shareable? Create an emotional response and give them reasons to share! Learn more about Unruly’s services
How do we get back to the way business used to be when we talked to each other? Hear Bryan Kramer (CEO, Purematter) explain in this interview with Forbes Contributor Mark Fidelman:
More on Bryan Kramer
Mark Fidelman, Forbes, caught up with Joel Comm (serial internet entrepreneur) at SXSW. They talk about why its essential for businesses to be involved in social and why Joel worked behind the counter at Barnes and Noble for a period! Follow Joel’s blog
Guest Post By Joseph Perry , Manager, IBM Innovation Center Cambridge
For nearly 100 years (since 1914), IBM has had a significant presence in Massachusetts. The largest IBM software development lab in North America is currently located in Littleton, Massachusetts. Additionally, IBM has acquired a number of Massachusetts-based companies, including Lotus and Unica and most recently Ounce Labs, Kenexa and Trusteer.
I am proud to announce today that IBM is enhancing its Massachusetts presence with a new IBM Client... [More]
In this interview with Forbes Contributor Mark Fidelman, Andrew Grill, Global Services Business Partner, IBM, explains how it’s important to not fixate on a number when it comes to thinking about your influence. He points out that content has a vital role to play.
In the second part of the interview, he talks about the importance of influence inside the firewall, how to use big data internally and the principle of assuming that everything is going to be read.
Check out Andrew on his blog
Less than 10% of of sales communication makes it into typical CRM systems. So says Manish Goel, CEO of TrustSphere as he explains how their messaging intelligence solution can listen across email servers and social networks to build on the data from CRM systems to provide a more holistic view of key business processes. For instance, the marketing team can see which leads are not being followed up by the sales team and so drop them back into the nurturing pipeliine. In terms of their partnership with IBM, TrustSphere integrates into... [More]
Sandy Carter catches up with CEO Mark Fidelman of RaynForest at Connect 2014 to discuss trends, challenges and drivers for social business.
Click here for more information on RaynForest.
More on IBM Social Business
PointSource is an IT consulting firm that helps companies develop their enterprise mobility strategy. In this interview PointSource's Stephanie Trunzo explains the importance of design, which she suggests is just as important as an app's functionality.
When it comes to IBM's MobileFirst strategy, Stephanie states that a key selling point is that it spans the entire development lifecycle. This is a move away from the discussion around 'I need an app for X' towards thinking about application development, maintenance,... [More]
In this conversation with Forbes’ Mark Fidelman at SXSW, Mark Cuban (entrepreneur, Shark Tank co-host and Dallas Mavericks owner) describes why brands should nurture social influencers and provides tips on sports marketing.
Keeping Yarra trams or any public transit system running is no simple task. Public transit systems are quickly finding that their greatest asset in tackling challenges is data and smarter infrastructure software.
Click on the image below for an interactive look at how Yarra Trams is improving operations and passenger experience with the help of IBM Smarter Infrastructure software, big data, mobile, analytics and cloud technology.
We have all been there—a broken down train stuck on the tracks, or delays that... [More]
Thousands of retailers gathered in the Big Apple for Retail’s BIG Show last week to learn about cutting-edge retail technologies and new market trends. During this event , on January 10, IBM announced a refresh of the IBM Retail Industry Framework. The refresh aligns the existing framework structure with the Smarter Planet Imperatives and incorporates technology from recent IBM acquisitions including Coremetrics, Sterling Commerce, Unica and Netezza. to help retailers deliver a smarter shopping experience and create smarter merchandising and... [More]
Great opportunity for the Government ecosystem to learn more about the power of analytics. The IBM Institute for Business Value (IBV) surveyed over 100 public sector leaders, from governmental organizations, non-profit, and non-government organizations worldwide to help organizations understand the opportunity to leverage the information explosion for better decisions and actions relevant to the public sector context. On May 17th from 10:30 a.m. - 12:00 p.m. EDT, we will host a virtual event to review the study results and learn how... [More]
Buying groceries with micro payments, 29.7 million cell phones and governments investing in smarter cities… no this isn't China or Brazil… this is Nairobi Kenya…. Africa.
On May 8, IBM will open the third IBM Innovation Center in Africa, in Nairobi Kenya. A first of it's kind, the center will be a world class Research Lab, Client Center and IBM Innovation Center for partners.
The opportunities in Africa are larger and more interesting than you might expect. In fact, you should go to the opening for... [More]
AWPL have taken their experience of working with insurance clients across Asia and boiled this into a solution which offers a layer of created processes, templates and integration points with IBM's BPM and FileNet product lines.
What is the value to the customer?
Deployments which would have taken 1 or 2 years to complete can now be wrapped up in as little as 5 weeks, explains Sunil Savara of AWPL in conversation with Mark Hanny, IBM VP of Ecosystem Development.
When it comes to partnering with IBM, Sunil points out that... [More]