Helping business go social
Jonathan_Libby 2700027HEN Comment (1) Visits (5021)
You have likely tried nearly all of them and more frequently use several of the popular social media options out there today for keeping in tune and in touch with the world. It's fun to be able to throw in all the buttons for your different apps in your email or on your own blog or web-site. I saw an email closing this week (like the picture below) that had OVER 20!! different logos all strung together.
How often do you think about using these apps to make your work life more efficient and your business more productive?
Business processes over the years have benefited greatly from automation & integration. Our work in the IBM Innovation Centers has allowed us to be right in the middle of working with our business partners and developing some of the newest solutions addressing these processes.
Now it's going to a new level ...
In businesses, the bottleneck has increasingly shifted to places where people need to make decisions and quickly take action. One of the ways this new challenge is being addressed is with enterprise grade social collaboration platforms that can encourage people to share their insights, collaborate on ideas and topics, and discover expertise and content that can be used to expedite decision making in-context and more quickly improve business outcomes.
The analysts get it (IDC press release) and businesses are introducing it into all key areas, from marketing and research innovation to sales and human resources.
Social Business is both a function of integrating social engagement and services into the fabric of your application, and of taking advantage of social data and insights resident within a customer's deployed social platform.
Once again, IBM and our Innovation Centers are going to be right in the middle of helping our partners deliver the newest social business solutions to companies around the world.