So what is the big deal about Big Data? Of course, the answer is that it's big – 2.5 quintillion bytes of data are generated every day from social media, sensors, and other sources. Understanding Big Data could mean billions of dollars saved - or it could be used to used to figure out "who's leaving the lights on?", but companies are struggling to find ways to make sense of and derive insight from this torrent of information.
The IT industry is responding by developing computational accelerators and sophisticated analytics algorithms to filter and extract value from all of this data. By analyzing massive volumes and varieties of constantly changing data, organizations can uncover threats and opportunities, build efficiencies, and make more informed decisions.
Some key findings I picked up from a recent read on this topic (http://ibm.co/114O6X5) were:
Customer-centric objectives are a strong focus for extracting value from the big data
You have to have a scalable information management foundation before you can expect to derive value from the big data
Most pilots being run combine existing data and new data that was not previously available
Many orgs don't have the advanced analytic capabilities that will be required to extract new value from their big data
You can also download a full copy of the study at http://ibm.co/V8dbPM
The IBM Innovation Center recently arranged for Dr. Kevin Nowka to speak at The Austin Forum presented by the Texas Advanced Computing Center (TACC). He discussed use cases for Big Data and described how emerging technologies are providing a life preserver for enterprises caught in the sea of Big Data. The hour long event was recorded and has been broken into four parts you will find linked below.
Director Kevin Nowka: What's the Big Deal About Big Data
Part 1 Part 2 Part 3 Part 4
Dr. Kevin Nowka is the director of IBM Research – Austin, one of IBM's 12 global research laboratories.
At the Austin IBM Innovation Center, we are particularly interested in helping technology startups get access to IBM for technology, mentorship, and to share bilateral insights about the local entrepreneurial ecosystem. Within this ecosystem, we look forward to continuing the big data discussion through this blog, or if you would like to continue the conversation directly with IBM, please feel free to reach me or come visit us at The Austin IBM Innovation Center.