Social Business is evolving into a new concept called Service Thinking, and IBM and the Hult International Business School ran a session of this very exciting subject on Friday July 26 at the IBM Innovation Center in Silicon Valley.
The Service Thinking presentation on this link explains the new concept and its importance for companies in today's world of social business.
Some of the features covered were:
Social Networking Platform to engage employees, partners, clients (IBM Connections, IBM Connections Suite, IBM Notes and Domino, IBM Sametime)
Social Analytics Platform to analyze information gathered through social media (IBM Connections, SPSS Modeler, Cognos 10)
Social Integration Platform to give users a single point of access to the applications, services, information and social connections (WebSphere Portal family of offerings)
Social Content Platform to share ideas, locate expertise, and access relevant knowledge via professional social networks (Connections Enterprise Content, Content Navigator)
You can also follow the discussion on Twitter at and learn more about the speakers at Lanyrd: When Social Business meets Service Thinking Applying the principles of Service Thinking to the development of a business social network
And as always, for any questions about this quickly growing area, just comment on this post.