Talking about Social Media and the Corporation at San Jose State University
Lennart 120000HHVT Visits (1984)
Social Media for business, how does that differ from Social Media for individuals? To answer that question Daryl and I headed south on bump
We started talking about Twitter and how many companies today are using Twitter for customer support. We gave some recent examples, including Stephen Fry and Quantas from earlier in the week.
We also discussed how Mayo Clinic's Lee Aase is using YouTube in novel ways in novel to connect doctors to potential patients, and his success with viral video of the Cowans playing piano in the Mayo Clinit Atrium
We also talked about Facebook and LinkedIn and shared with the students that we have not so far has been as successful there as we perhaps had expected.
In an hour we were also able to cover some of our favorites, Justin TV and Bambuser.com , the audio site SoundCloud and of course
We mentioned how IBM uses social networks internally to dramatically increase employee productivity, like the DropBox-like Cattail.
But perhaps the most important message was to experiment and not to expect that just because a tool is popular it will work for you.
A very stimulating evening.