This new academic program provides students with the opportunity to deepen technical and business skills in the emerging arena of social business, while learning to adapt their knowledge to real-world business challenges. According to Forrester Research, the market opportunity for social enterprise apps is expected to grow at a rate of 61 percent through 2016, reaching $6.4 billion, compared with $600 million last year.*
Under the direction of Professor Larry Gee, SJSU students assess the social networking capabilities of an IBM Business Partner organization as a way of learning about the characteristics of a social business while helping to apply social networking technologies to business operations for more efficient collaboration and faster innovation. As part of their coursework, the students are mentored by IBM experts and learn about internal and external use of social business solutions.
Organized by IBM's Social Business guru Daryl Pereira (second from the right in the picture) the event was a big success with intensive discussions between the students from professor Larry Gee's class and IBM experts.