The IBM MobileFirst portfolio is made up of a rapidly growing number of products. Let's go thru the portfolio one by one to learn how we can use each individual product, either alone or together with other products, to create innovative mobile solutions.
We'll start with Xtify which delivers cloud-based mobile push messaging and digital wallet/passbook capabilities, enabling businesses to deliver rich, engaging, personalized content to on-the-go consumers anytime, anywhere.
More on Xtify on this link:
For CMOs and their organizations, Xtify extends IBM Enterprise Marketing Management digital messaging capabilities by adding mobile application push and mobile web push to our existing digital marketing execution channels. Providing customers with deeper connections and a faster way to engage, nurture and grow their customer base.
This acquisition helps mobile enterprises provide timely, relevant and customized interactions with their customers. Enhancing the capabilities of IBM’s MobileFirst Platform, supporting all development approaches including Hybrid, Web and Native, providing maximum flexibility to developers who are building mobile applications.
As part of IBM’s Smarter Commerce initiative, Xtify will make it easier for organizations to embrace mobile commerce and drive in-store traffic to increase sales – using their customer’s contextual information to create and deliver seamless, intuitive customer interactions – at the right time, in the right place and through their mobile device of choice.
Now let's take a look at some demos:
If you have any questions about Xtify, reach out to your nearest IBM Innovation Center.