In today’s knowledge ecosystem, the exchange of ideas has become the new means of production. The emergence of social and mobile technology is shifting employers’ competitive edge from hiring workers who gather knowledge to hiring workers who communicate it. From marketing and sales to product and service innovation, social is changing the way people connect and the way organizations succeed. According to a recent study from the McKinsey Global Institute, top-line growth for social business users can improve by 3 to 11 percent, and productivity can be enhanced by 2 to 12 percent. Social business is extending deeper into organizations and, at the same time, strategies are maturing. What was previously a series of initiatives driven by marketing and PR is now evolving into a social business movement that looks to scale and integrate social across the organization. The question now is, how will businesses harness this new reality? The answer would be - an IT infrastructure! Significant opportunities await those who effectively apply social business on an IT infrastructure that is resilient and efficient enough to easily integrate social workloads into their existing business operations.
Recently, IBM’s Institute for Business Value released its global C-suite study, The Customer-activated Enterprise. The research shows that most C-level executives realize that their organizations are becoming borderless and more permeable to outside influence. They’re agreeing on the fact that their best ideas and their greatest innovations may come from people outside of the organization. According to the study, 90 percent of CxOs are planning to collaborate much more extensively with customers over the next three to five years. CEOs from all over the world told us that they expect customer influence to grow most in their business strategy developments. As a result of analyzing our findings, three major themes emerged. Today's C-suite executives must:
Open up to customer influence
Pioneer digital-physical innovation
Craft engaging customer experiences
As organizations are facing this unique convergence of social business – they need to understand that the infrastructure choices they make really matter to the success of their businesses – especially when it comes to delivering exceptional customer relationships. Big data comes as a direct consequence of the digital ecosystem we have built through social business. Organizations who effectively manage their infrastructure’s wide-ranging workloads are able to build a more simplified, responsive and adaptive social business infrastructures. For instance, Software Defined Environments and Cloud are the effective ways social business and big data workloads can be deployed to give unprecedented agility and flexibility through automation. Underlying all of this is the delivery of these capabilities through open standards and open source. Organizations are embracing IBM’s end-to-end social business proven leadership to become more agile and engaged in their daily work. IBM’s latest social business tools are designed to connect organizations workforce and transform their most critical business process. Backed by 20 years of innovation and leadership, IBM solutions like Notes and Domino are helping to redefine the way millions of users at top businesses worldwide collaborate today, and will collaborate tomorrow. Explore more about IBM’s Social Business leading-edge solutions to make your social business work for you.
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IBM Systems and Technology Group