A few years ago Oldsmobile coined the phrase - "this is not your father's Oldsmobile". The point was to convey that their new line of cars had adapted to the requirements of a new generation of buyers. Guess what? The same thing can be applied to today's data centers. Stephen Leonard, GM, Sales, IBM Systems & Technology Group, highlighted several key points this morning during the Edge2013 conference.
Clients across the world have similar concerns: Stay ahead of competition and respond to dynamic shifts of market and beat the challenges of massive scale, complexity and pace.
Our world is being transformed by data: Trails of data are being created by us as consumers and by the trillions of devices are creating an explosion in data that clients need to leverage for business advantage. Not an easy task when considering data management, storage and data center costs or IT personnel costs. Not to mention, the challenges created attempting to make sense of all of this data coming from a myriad of sources. This becomes even further compounded by consumers demanding data as always available, at any time, from any place, from any device to make right decision at right time and move beyond instinct
Data Centers are becoming increasingly complex: Capturing data, integrating New Generation data from Social Media and Mobile, with classic back office applications as accounting, customer relationship management systems, ordering systems is becoming increasingly difficult because of the diverse number of heterogeneous platforms. Consider the challenges IT personnel face attempting to allocate compute, storage and network resources to workloads --- on demand, in order to keep pace with the rapidly changing business environment.
Over budget and late: A recent IDC study pointed out that IT administration costs have increased from 1/3 to 2/3's of the annual IT budget. And, that 1/3 of IT projects fail to be delivered on-time. In other words, it is costing enterprises more money to manage and administer their IT Data Center's and 33% of the projects are delivered late!
At Edge2013, 4,700 clients and partners have come together to understand how an approach as IBM's Software Defined Environment, coupled with Cloud, Storage and Big Data can help clients deliver real business value and unlock the power of data. They will also unveil the possibility of how to make sense of data, accelerate decision making, establish stronger client relationships, deliver new products and services to market faster economically. In 3 words, how a responsive, simplified and adaptive data center infrastructure will put you in the fast lane to real business results.
The sessions given below will highlight these.
Tune into the live streams on Edge to attend these sessions and participate in live tweet chats.