The unprecedented explosion of mobile devices, wireless market and mobile apps is all set to redefine how businesses evolve and grow over the coming years. The complexities increase with rapidly changing technologies, empowered consumers and ever rising expectations and demands of a mobile connected generation.
While all of these present immense opportunities for growth, organizations are at the same time facing tremendous challenges and are at pressure to innovate quickly or perish. According to the Forrester study: Mobile Is The New Face Of Engagement, mobile devices put power in the pockets of a billion global consumers. As the mobile devices become smarter, empowered consumers with mobile power are indeed changing the rules of the engagement for organizations.
The new breed of technology savvy consumer expects information and services on demand, measures you against your competitors, makes informed decisions and influences buying behavior. Organizations need to quickly change their strategies to cater to the empowered consumers who want ‘Anytime, Anywhere, Anyhow’ capabilities in every sphere of life. The success factors for an organization depend on:
How quickly they can provide innovative mobile solutions to their customers while containing the costs?
How can they ensure same level of support across multiple platforms while maintaining integrity of data?
What can they do to contain security challenges?
CIOs would need to look at innovative business models, leverage software defined environments, cloud, social and big data analytics to formulate mobile strategies and stay ahead of their competitors. The new systems of engagement approach would enable customers, partners and employees through mobile apps and smart devices.
Mobile application development is expected to exceed other platforms by 2015 and today, there are more than 6.8 million developers worldwide developing wireless applications. The ease of use and increasing preference of consumers to use their mobile devices is breaking down barriers across industries and is leading to innovative ideas and service offerings. For example, financial services organizations are revamping their traditional and age old methodologies to provide services on the go to their customers through mobile banking. A recent study forecasts that the number of mobile banking users in the US alone will grow from 12 million in 2009 to 86 million in 2015. IBM’s Rational is one of the underlying capabilities in this space that powers you to Smarter Banking with innovative solutions. With deep expertise in the design and deployment of enterprise software across a wide array of industries, IBM offers a proven solution for the development needs of mobile application projects. To learn more, visit our MobileFirst initiative.
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Rational Go-To-Market Manager, FSS & Government
IBM Software Group