Cloud, analytics, mobile and social are transforming the world and bringing opportunities to business. This is an incredible moment. But many organizations have not been able to harness the value of their investments in this space. We need a new IT model, designed for the new era.
 

It comes down to the fact that infrastructure matters. The right infrastructure helps deliver real-time insights so you can make better business decisions, faster. It delivers performance efficiently, optimizes IT resources and is easy to consume. It’s also scalable and secure, providing safe, shared access to all relevant information no matter where that information resides.
 

All of that sounds great. But, as I often hear clients ask, how do you make sure you’re choosing the right infrastructure for your business?
 

It doesn’t have to be hard. Coming up on May 19-23 at Edge2014 in Las Vegas, you can tap into IBM’s point of view on the right choices for your business – formed by what we’ve learned in over 20,000 client engagements globally, in every country, every market. Edge2014 is the premier event for infrastructure innovation, where leading worldwide industry experts will discuss why IT infrastructure matters and how organizations can realize competitive advantage building their cloud, analytics, mobile and social initiatives optimized by IBM infrastructure innovations. Over the course of the event, you can:

• Gain insights into key cloud, analytics, mobile and social challenges, concerns and solutions
• Understand why these are relevant today from economic, technology and business perspective
• Hear real-world case studies from top IBM partners
• Learn how to ensure security of your data and applications
• Develop strategy to defend your business from internal and external threats
• Meet experts to share your experience and establish new areas of collaboration

We’ll also focus on how IBM Smarter Storage and IBM Software Defined Storage solutions can optimize your big data economics. In fact, we recently held a signature event – Fast Data Forum – where senior executives from IBM, clients and influencers, gathered to talk about new data innovations transforming industries. Get an inside look at new innovations from IBM that will dramatically increase data insights and business performance by watching the replay.
 

Within these focus areas, there are three cornerstone events at Edge2014 that align to different interest areas:
Executive and Client Speakers in Executive Edge (May 19 – 20)
This 2-day exclusive event for IT leaders and executives will showcase breakthrough innovations and technology announcements including client success stories, exciting presentations from IBM executives and industry thought leaders and will provide an opportunity to meet one-on-one with top executives.

Technical Know-How in Technical Edge (May 19 – 23)
The 4.5-day technical event for IT professionals and practitioners will feature dedicated tracks including expert technical sessions, lectures, demos, hands-on labs and on-site certifications.

Learn Strategies & Best Practices at Winning Edge (May 19 & 21)
Winning Edge at Edge2014 will offer an exclusive and concise sales education opportunity. An exclusive 2-part sales training event where IBM Systems & Technology Group (STG) Specialty Business Partner sellers will collaborate with IBM Client Sellers. The event will also feature real -world strategies, best practices and examples of how to win the competition with IBM’s ground-breaking cloud, analytics, mobile and social capabilities.
 

Come join us - we want to help you transform and make the most of this moment. Edge2014 event will also be available via Livestream. Register at ibm.com/edge and check out the #IBMEdge conversation on Twitter.

Authored by:
Stephen Leonard
General Manager – Sales, IBM Systems & Technology Group