As director of data management and information delivery and the chief data architect at BlueCross BlueShield of Tennessee, Frank Brooks is in the middle of a world where data, technology and rules are constantly changing. Since joining BlueCross in 1986, when “no one knew what ‘data management’ meant,” Frank has been instrumental in creating and implementing numerous data management strategies. Today, he heads a team of 125 professionals charged with database administration, data integration, business intelligence, information management (IM) health informatics, enterprise architecture and IM business informatics.