Mobile applications are known for its first impression bias. As the Instagram founder says customer decides to download an app all within 30 seconds. Customers are very much task oriented in dealing with mobile apps and with their mobile usages. However 91% of the mobile users keep mobile with them 100% of the time. Hence mobile applications are at time a lucrative business opportunity and an ever challenging imbroglio. Please read more about this high profile business and technical challenge in the IBM Mobile Business Insights blog article : Join me in conversation in the blog and twitter @gokulgaze. Please share your likes in Facebook if you find this article informative!