In the mid-1990s there was probably an enterprise out there that
was wondering, “if this web thing" was for real. Perhaps they asked
questions regarding if the web was fit for business, or was it nothing
more than a media distribution vehicle. Simply put, the enterprises
that ventured out, and extended a new channel to the web are around
today, and the ones that did not, are not. The enterprises that engaged
the web found a way to make the web work as a tool of innovation to
reach new customers and build new business models. New design patterns,
implemented by web application servers, allowed customers to quickly
and responsibly adopt their mainframe-based and distributed system to
the new channel of the web.
Like the 90s, perhaps there are enterprises
today asking if mobile will be more then games about
"disgruntle birds" and if enterprise apps and services will ever run
off-premise on a platform hosted by a public service provider.
course of the next 10 years we will witness (and drive) the evolution
of enterprises as they adopt today’s tools of innovation, including
mobile, software/platform-as-a-service, big data, and social networks.
design pattern has emerged, that we are calling the Engaging Enterprise
design pattern, to responsibly enable enterprise to embrace mobile,
software-as-a-service, big data and social networks for this
generations business applications.
Simply put, much of what we've been doing with SOA has been focused on
an "internal view" of an enterprise.
The Engaging Enterprise is a design pattern that illustrates how SOA is
used to build an "external view" to your enterprise,
which liberates your internal view to today's new channels.
At the core of this design pattern, Apps, APIs and Elastic Services
power your external view.
As a follow up to my 2012 Technology Trends, my colleagues and I
working to tie together many of these trends into a
strategy, design pattern, reference architecture and "playbook" (i.e.,
show how our current capabilities map to this
I've written a new article on this topic and have posted it to Jerry’s
to go directly to the full article.