Second is Huge in the Olympics
In a second
At the WebSphere
Infrastructure Summit, my friend and colleague Billy Newport was talking
about the impact that a second of delay can have on an enterprise’s web
site. He was referring to a study done by the Aberdeen
Group, which states:
Waiting one additional second
four to five seconds significantly impairs top business goals such as
customer satisfaction and visitor conversions. On average the key
metrics of page views, conversions, and customer satisfaction drop 11%,
7%, and 16%, respectively.
As a consumer and producer of web-based products, this seems quite
believable to me.
Given the Winter Olympics just finished, it got me thinking about
topics that we’ve invested in the past and are investing in today to
shave serious seconds off web response time. For example,
Dynacache technology (which has been a core component in WebSphere
since version 5) is rooted in technology developed in conjunction with
IBM Research around the 1998 Nagano Olympics. Dynacache has
proven over the years to deliver reduced response times using full
page, page fragment, web services and command caching
techniques. Given that Dynacache is embedded in WebSphere
Application Server, stacked products like WebSphere Portal and Commerce
can (and do leverage) this feature to really drive performance value
when using these products. As an added bonus, Dyancache
supports the Edge Side Include (ESI) markup language, which works collaboratively with the Akamai
Web Application Accelerator service to deliver an order of
magnitude improvement in response time for your web sites.
But the story gets better.
If you think waiting a second is discouraging to your customers,
losing your session is 10x worse. You’ve experienced this,
I’m sure. You’ve filled out a registration form only to go to the
next page and find out that you have to start over again.
As a customer, you are more likely to go to another site and try again,
then to stay loyal and re-fill the form on your site and
register. With our WebSphere eXtreme Scale product, you can offload your HTTP Session data and
the Dynacache store to a highly available, cost effective data
grid. This solution does not require programming; it
is something that can be simply configured via the WebSphere console.
Think about it, we can easily give you seconds back on response time of
your site, each second means 7% more conversions (e.g., people pressing
'buy', 'register') This certainly makes it worth taking a closer look
at WebSphere (and Akamai) solutions!
Back in a second,