Here is how a Data Champion is described:
Technical communities, Web sites, books, conference speakers and blogs all contribute to the success of IBM’s Data Management products. But these activities don’t run themselves. Behind the scenes there are dedicated and loyal individuals who put in their own time to run user groups, manage community Web sites, speak at conferences, post to forums and write blogs. Their time is uncompensated.
IBM is honoring the commitment of these individuals with a special designation — Data Champion — as a way of showing our appreciation for the time and energy these exceptional community members expend.
Data Champions are objective experts. They have no official obligation to IBM. They simply share their opinions and years of experience with others in the field, and their work contributes greatly to the overall success of Data Management.