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"Predictive analytics encompasses a variety of statistical techniques from modeling, machine learning, data mining and game theory that analyze current and historical facts to make predictions about future events "acc to wikipedia has been completely fine tuned by IBM's Analytics solutions. Its best exemplified how they converted a game of Wimbeldon into a insightful and importantly useful analytical engagement that the organizers could use.& Marketing has never before become 'this' useful. Growing geo expansion means organizations having a strong analytics and business intelligence engine to 'listen' and 'act' speedily to their clients - for large banks, its their account holders.
The intimacy with ever growing consumer base is in need. Personalization in both business-to-consumer (B2C) and business-to-business (B2B) markets is on the rise. Analytics to deliver relevant experience is sacrosanct. More so with CIO's are clamping IT spend with a tall order to justify ROI for marketing spend. You can see more on how Ogilvy & Mather, as one of the largest and most organizationally complex ad agencies in the world. are through APUS is using IBM SPSS predictive analytics for Student Retention !
Check out the video that serves this volley on analytic to gamepoint
Data Analytics and Future of Sport < guardian >
