A Logo-based Approach to Presentations
Not unlike Madonna and Justin Timberlake, each team has only got four minutes to save the world (a.k.a. pitch our projects to the IBM execs) so we have to make every second count.
Another field which takes advantage of extremely tight time limits is advertising. What helps marketers cram the essence of their product into 30 seconds?
If you ask me, it's the logos.
Pictures communicate messages very efficiently, but some are more effective than others. What makes logos unique among pictures is that their message is condensed into the pure, abstract visual ideas. One important consideration is to exclude any detail from the image which does not reinforce the idea that you want to invoke. Another important concept is the balancing of positive and negative space. Finally, making colors as bold as possible (in our case strictly two-tone) means that we can display the images rapid-fire without the viewers getting lost.
Besides, presenting ideas with representative images has the side effect of being very entertaining.
Is the rampant use of imagery in sideshow presentations unprofessional? Not necessarily. Certainly culling your images from lots of different sources results in a messy, inconsistent message. Instead, we've created many of our own illustrations (usually with some sort of tracing) which gave us a lot of control over making the images as consistent as possible.