Emerging Technologies You Need to Know
We're still reeling from UNC's Final 4 collapse vs Kansas. And then Memphis appeared
to earn the championship trophy awaiting only the sinking of a mere free-throw in the final
10 seconds. At every level of basketball, destiny is quite often determined by the process
of such an uncontested 15' shot, the clock stopped, no active defense and no rush to execute?!
Monday's New York Times offered an intriguing benchmark of Tiger Woods's professional
success. Surprisingly, it's not his booming drives. He laps the competition by his effectiveness
in making 15 foot putts under pressure.
In this teeter-tottering economic climate, here's how I'm working on my own 15-footers:
1. JP Rangaswami, author of the popular blog, confusedofcalcutta. If one types 'JP' into Google,
his blog is the 5th hit. I enjoy especially his podcast on the Web 2.0 tools of knowledge workers,
who are the primary value of today's Enterprise 2.0 companies. These tools are: Syndication,
Search, Fulfillment, Conversation (in the form of storable traditions). BTW, he is the CIO for a
large telecom company.
2. I attended Edward Tufte's travelling seminar, the Presentation of Analytical Information.
One of his more popular books is The Visual Display of Quantitative Information. In the endless
race for more and better IT tools, his is a refreshing and clever reminder of the value of content -
when properly presently. His clever riff on the failings of Powerpoint had each of the 350
attendees nodding in agreement. His sole criticism of the iPhone design is that if the icons
require descriptions (phone icon with word 'Phone' beneath), get rid of the needless icon!
3. David Pogue is the technology critic for the New York Times. His column is Circuits.
I enjoy his topical and always well-substantiated comments. A recent article, Are You Taking
Advantage of Web 2.0? re-calibrated my thinking on 'what it's going to take and why it's worth it'
to invest in these enticing and not yet proven Internet capabilities.
A listing of four articles in the 'C' section of the 18 September 2007 NY Times:
1. Joining Google (Google Pack), IBM contributes word processing, spreadsheets, and presentation software to the OpenOffice.org.
2. Yahoo purchases email provider, Zimbra, for $350mm (mostly in cash).
3. Google, via its familiar AdSense model, is now auctioning ads on web pages viewed on mobile phones.
4. MySpace planning to customize ads to members based upon their profiles and interactions.
Aside from the on-going flood of Web 2.0 activity, what might be the connection of these initiatives?Pay the Customer First and the accelerating roll-out of Mobile Search aka mobile advertising.
We have IBM and Yahoo offering capabilities to customers that once cost hundreds of dollars per user in license fees. Now they're giving this capability away, up front, in order to attract targeted audiencesor communities (plus put a burr in the Microsoft saddle).
Google and MySpace demonstrate how they, and others, intend to take advantage of the communitiesformed when the customer is paid first with software (word processing and spreadsheets) or services (search).
What would it be like if television commercials understood and could serve ads to the specific individuals who watch particular programs. A game in our family during commercials is to guess who the sponsor thinks is watching the particular program based upon the type of commercials. Either broadcast tv will figure this out or we'll probably migrate to watching television on our HD flat panel fed by our internet connection.
Have you ever heard one of the Yogi-ism of advertising, 'I know that 50% of my advertising works; I'm just not sure which 50%.' This is to going to get better, meaning more relevant, for everyone. cperrien
For a weekend laugh read the Fake Steve Jobs blog's June 1 article on the Microsoft knockoff of the iPhone (doubles as a coffee table) and the December 14, 2006 entry on IBM visiting Apple. I burst out laughing when Websphere referred to as Webs Fear. Remember the primary rule of PR: say good things or say bad things, but spell my name correctly.