Emerging Technologies You Need to Know
JohnFeller 110000RUW6 Tags:  banking secondlife web2.0 ibm wiki rss mobiledevices communitybuilding blog myspace youtube socialnetworking google iphone qedwiki 3,183 Views
I spent the past week in Chicago discussing Community Building andMash-Ups with a half-dozen of IBM's Financial Services customers. Just as it is good to get-away from the familiar to recharge one'soutlook, this week travels were enlightening for me to get away fromthe daily stream of technology scholarship and have a look at what ourfield teams and customers read and discuss everyday. ITdiscussions may presently be more about business and less abouttechnology, but they are not about Web 2.0. Customers are awareof iPods and YouTube and MySpace, but not Mash-Ups and Ajax and Wikisand iPhones.
They ask: What is Web 2.0?, What are my company's options deploying these technologies? How do I get started?
We all pay attention when we can personnally relate to Web 2.0 (oranything else for that matter). Mash-up or Situational Apps orQED Wikis seem, at first glance, to be little more than the latestgizmo. Ditto for Community Building experiments or CEOblogs.
Mash-Ups interest customers, both IT & LoBs, as theyenvision accessing back-end data without the need for an ITproject. IT execs agree that 60% of their app-developmentprojects won't be needed for as long as the time it took to buildthem. And business execs agree that they can make plenty ofuseful decisions by mashing-up two fields of data to create a thirdfield of information. The Blog and Wiki discussions gain tractionwhen we discussed blogs as a lower cost, more personalized one-to-manymodel of communication; wikis are intriguing as a many-to-many model ofcollaboration. Both offer lower-costs for implementationand support when compared to web sites and email streams and otherelements of MarCom.
At this stage of awareness (low) and customer adoption (lower), Iam convinced that Web 2.0 is a useful topic for connecting IBM's visionfor Innovation, On-Demand (open standards & systems), and even ourSoftware Group's recent acquistions, to technology trends in themarketplace that can enable the business objectives of ourcustomers. We must be cautious in the speed of our approach ascustomers are not ready to be Second Life-like or even ready topurchase a package of Web 2.0 from one of our IBM brands.
First steps are to show customers how the tools and techniques ofpopular culture (RSS & Tagging, mobile phones, Social Networking)might relate to their businesses; then we must show them how to evolvetheir business processes to take advantage of these emergingcapabilities. Customers are interested in this approach as theysense by watching Google that Web 2.0 can level the playing field.
JohnFeller 110000RUW6 Tags:  ibm youtube apple userexperience myspace web2.0 1 Comment 3,574 Views
I came to IBM from the world of Mac Development, mostly multi-mediatitles for National Geographic. Before the Internet took off and the NGbrand was fought for by every designer on the planet. Powerbooks,G-3s and G-4s, stuck with OS 7 forever. Even endured thehumiliation of Scully-Spindler-Amelio-Hancock before Steve Jobsreturned. Thought that H-P would buy Apple just after the episodeof spontaneously combusting Powerbook batteries. JoinedIBM, issued my slab with 95, bid farewell to ease-of-use and welcomedthe Windows world of 'where is that file?'
Don't let anyone tell you that the OS 10 and XP are the same. I did more exploring with my Mac in the first weekend than I did withmy Windows boxes over the past 8 years. Ya gotta have a Windowsbox; you want to have a Mac. As our team is tasked to explore thesuitability of Web 2.0 technologies to our enterprise customers - whatcan we learn from the success of YouTube, MySpace, 2nd Life etc - Ifeel that using the Windows OS constrains one's thinking about Web 2.0because you have to do it the Windows way, like it or not. With aMac, I have a sense, real or imagined, that on my MacBook, I'm doing itmy way or creating my own web experience with this tool. This isthe way that it should be.
Like many, I was drawn back to the Mac by my family's thrills withtheir iPods (original, Nano, and Video). What put my Mac purchasein automatic was the recent IBM announcement to support Linux andMacs. This plus the incredible Mac community within IBM - http://ehngsa.ibm.com/~mlowry/public/mac-at-ibm.html (probably only accessible from within IBM)
What if our customers could deliver on their sites a web-basedexperience like shopping on the iTunes store: fast, easy to navigate,inclusive, friendly, simple to buy, know who you are.
JohnFeller 110000RUW6 Tags:  situationalapps web2.0 demo video webservices firefox ibm youtube qedwiki soa widgets strikeiron wiki 2 Comments 3,776 Views
David Barnes does a great job explaining QEDWiki on this YouTube video. For anyone interested in QEDWiki, this video is a must-see, especially for the demo of data mashup using a StrikeIron web service to do SMS text messaging. I also liked how he dragged the EditGrid online spreadsheet directly from ProgrammableWeb into QEDWiki.
For more information (and to try it out for yourself), you can visit the QEDWiki alphaServices page at http://services.alphaworks.ibm.com/qedwiki/.