Emerging Technologies You Need to Know
Matching: yahoo X
JohnFeller 110000RUW6 Tags:  google telcos mobiledevices yahoo advertising microsoft sport iphone 4,128 Views
Tomorrow is Mardi Gras in my hometown of New Orleans. On this day convention defers to imagination.
And plenty of conventional wisdom has stepped aside already this year: in sports, the seemingly unstoppablemastery of Roger Federer and that of the Patriots ended in startling fashion; in the presidential campaign, Obama seems to have surged into a dead-heat with Hillary; and John McCain, counted-out in October, is now the odds-on favorite for his party's nomination.
So what is the wisdom of Microsoft's bid for Yahoo and how might we benefit from this gamble asthey try to prevent Google from doing to them what they did to AOL (America on Line).
AOL's model was to capture the customer in the AOL-only experience. No need to ever leave the world of AOL, whether you wanted to or not. Monthly fee revenue model.
Yahoo trumped this model by providing a portal where Yahoo aggregated content developed by others around the Internet. 'No need to leave, we'll bring it to you.' Banner ad & pop-up revenue model.
Google trumped Yahoo by using their search engine to take visitors all over the Internet where Google would keep track of their searches and visits to deliver related advertising. Advertisers, not visitors, pay Google.
Let's imagine what this merger might imply for our organizations aside from the reminder of the recent,sour history of such mega-merger attempts: e.g. HP & Compaq, AOL & Time Warner, Chrysler & Daimler.
The Internet's emerging technologies and uses are evolving rapidly to being about:
Innovation not Integration by connecting like-minded people regardless of location or employer. This is a design point for our systems and services.
Information not Application by connecting those who need to know with the content that they require.
Mobility and Advertising on the mobile device. Remember AOL and its garden wall approach? This is what the iPhone is doing to the garden walls of the Telecom companies. Google, Yahoo, and Microsoft spent $10b here in 2007.
As Tuesday's Rex parade circles Canal Street, the costumed crowd will shout the conventional "throw me something, mister!" Let's imagine what other opportunities are in store for them.
Laissez les bon temps rouler! cperrien
A 2x monthly email that I send to customers:
- Please don't ask about the extent of the aftershock of foolish borrowing and
careless lending. On so many fronts in our globalized marketplace, at both the individual
and enterprise level, we're probably going to have to heed the advice of Tancredi in The Leopard:
"If you want things to stay as they are, things will have to change."
Meanwhile, other engines maintain their hum and will move closer to the center stage of
widespread technical adoption in 2008. Two examples that I track are video as a story-telling device
and the elevation of the 3rd screen to our 1st screen.
- Last Christmas season my high school son and two of his classmates won a contest at the local
upscale mall by producing a sixty second video to promote the shopping season. They won
$400 in equipment for the school and $600 to split three ways. The recently concluded 2007 contest
enjoyed a threefold increase in participation and and a tenfold increase in prize money: $6,000 in
equipment and $4,000 to split. Clearly, the mall, the merchants and the aspiring film-makers see
solid business value in consumer generated, good-enough, easy to deploy video to tell their stories.
- So much is happening on the mobility front that it may not be obvious, although GPS features
and related acquisitons (Navteq by Nokia and Tele Atlas by Tom Tom) are getting plenty of press.
With the $10b that Yahoo, Microsoft, and Google spent in 2007 to acquire search and advertising
related companies and the popular reception to Apple's iPhone, we will soon have the sort of mobile
computing capabilities that consumers in other parts of the world have enjoyed for several years.
The driving force behind all of this activity is control of search on the mobile device. The
revenue model is that Location Awareness facilitates Search and Search enables targeted Advertising.
Curious is our notion that the 1st screen is the TV and the 2nd screen is the PC,
yet we all carry a 3rd screen nearly everywhere we go. "Can you hear me now?" will rapidly
migrate to "We know where you are and can help you to find and to pay for what you want.
Just text me." regards, christopher perrien
A listing of four articles in the 'C' section of the 18 September 2007 NY Times:
1. Joining Google (Google Pack), IBM contributes word processing, spreadsheets, and presentation software to the OpenOffice.org.
2. Yahoo purchases email provider, Zimbra, for $350mm (mostly in cash).
3. Google, via its familiar AdSense model, is now auctioning ads on web pages viewed on mobile phones.
4. MySpace planning to customize ads to members based upon their profiles and interactions.
Aside from the on-going flood of Web 2.0 activity, what might be the connection of these initiatives?Pay the Customer First and the accelerating roll-out of Mobile Search aka mobile advertising.
We have IBM and Yahoo offering capabilities to customers that once cost hundreds of dollars per user in license fees. Now they're giving this capability away, up front, in order to attract targeted audiencesor communities (plus put a burr in the Microsoft saddle).
Google and MySpace demonstrate how they, and others, intend to take advantage of the communitiesformed when the customer is paid first with software (word processing and spreadsheets) or services (search).
What would it be like if television commercials understood and could serve ads to the specific individuals who watch particular programs. A game in our family during commercials is to guess who the sponsor thinks is watching the particular program based upon the type of commercials. Either broadcast tv will figure this out or we'll probably migrate to watching television on our HD flat panel fed by our internet connection.
Have you ever heard one of the Yogi-ism of advertising, 'I know that 50% of my advertising works; I'm just not sure which 50%.' This is to going to get better, meaning more relevant, for everyone. cperrien
JohnFeller 110000RUW6 Tags:  instantmessaging mashups wallstreetjournal video yahoo mapping myspace google 3,707 Views
I speak with customers about mash-ups or situational dashboards, an area of keen focus and lots of effort by our IBM team. Customers related readily to this notion largely due to our common experience with Google Maps where one can put together or mash-up the closest pizza parlor with our home address, for example. Accessing or mashing-up corporate data is another level or two or three of complexity given the associated security issues and numbers of backend data sources (spreadsheets, ERP systems, legacy systems etc).
According to the August 16 Wall Street Journal, pA4, at next month's Democratic Presidential Forum, Yahoo will enable viewers to mash-up the video-taped answers by different candidates to the same questions. An interested voter will be able to observe in video format how candidates A and B responded to the same question at different times and in different locations. There is even talk of a series of Republican candidate forums, hosted by MySpace, which will be broadcast online where viewers will be able to submit questions via IM and vote on the response.
Real time democracy or will those vying for office retreat further to the scripted message?!
It's about advertising on the mobile device, Homer (in a good mood after last night's clever Simpson's Movie). I read this week in the New York Times (7/27/07 page A1 by Miguel Helft) that the next iteration of consumer-generated content will be map-making or map-refining by adding text, audio, and images to existing maps. People are annotating hiking trails, vacation travel, and neighborhood entertainment. Many of the necessary on-line tools are furnished by Microsoft, Yahoo, and Google. Hmm.
Then I remembered that the gasoline station only a few blocks from my home is not identified on a Google maps search of 'gas stations' near my home address. Indeed, there is plenty of opportunity to improve search results on the mobile device. If the likes of Google, Yahoo, and Microsoft want to own search on the mobile device so that they can own advertising revenues related to the results, then my device has better offer me a deep and broad range of accurate results.
Today's local paper (Raleigh News & Observer) reprinted an article by Dave Carpenter (Digital Maps Get Food, Gas, Lodging) describing the acquistiton of Tom Tom by the Dutch company Tele Atlas and the consequent opportunity and challenge to NavTeq, who provides much of the content of Google Maps and high end GPS systems (kind used by the likes of Mercedes and BMW).
Will the NavTeq model of professional cartographers be able to hold sway over the rise of a Wikipedia or Mappedia-like movement of amateur cartographers described in the Times?
If there is to be big money made in mobile search (advertising revenues based upon location), then location awareness has to be thorough and reliable. cperrien