Emerging Technologies You Need to Know
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JohnFeller 110000RUW6 Tags:  ibm mashups web2.0 searchengines communitybuilding apple iphone mobiledevices youtube google 2,891 Views
1. Mobile Search with related advertising opportunities remains the investment rage amongst Google, Yahoo,
and Microsoft. Apple's iPhone campaign fueling this fire (stock up 80% since announcement in Feb. 2007).
2. How to get started, not Why is the theme of the customer discussion. A shift from the spring due to notable
F500 investments such as News Corp acquisition of Dow Jones (parent of the Wall Street Journal) and Microsoft
offering $300mm for just 5% of Facebook. Agreement that there is something to this notion of Community Building
or Social Networking. Starting inside the enterprise to harness collective wisdom of employees, with a goal
of improved innovation, is compelling. Existing business processes and right mix of staff are inhibitors to taking
advantage. Is the benefit in early adoption or fast-following?!
3. Not much of a wow factor in related tools: blogs, wikis, feeds etc as judged to be the basics but not project justifiers.
4. Positive reception to IBM's own related experiences: Jams, Think Place, Technology Adoption Program, and
quantity of internal blogs, wikis etc. A concerted offering would be valued by marketplace.
5. Mash-ups of enterprise data could be a big winner; need cohabitation story with portal capabilities.
6. Appear Bigger than You Are via Web 2.0 (YouTube, Community Building) is an attraction to mid-market customers.
7. Mid-sized firms attracted, increasingly so, to hosted apps by likes of Google (e.g. Google Pack, NetBooks)
8. Web 2.0, as the friendly face of service-enabled architectures (SOA), is not yet obvious to customers and to sellers.
Remains a tough, internal sell from IT to its business sponsors.
9. Information Security is top of mind, well beyond a traditional IT control point: 'If I move outside of enterprise
with Web 2.0, how would I handle InfoSec and legal hurdles?'
10. Not much Web 2.0 budget in '07 and being budgeted for TBD projects in '08.
Kudos to http://labs.google.com/ for anticipating the question of "what's going on with Google these days?" Great googly moogly, that web page is a study in elegant simplicity! From their Experimental Search section to the classics like Google Suggest (which has graduated to Google Toolbar), visiting their virtual lab is an effective way to better one's google-fu.
What's your impression of their open lab? (post a comment to respond)
JohnFeller 110000RUW6 Tags:  mobiledevices apple google yahoo searchengines ecommerce microsoft iphone 2,404 Views
To engage the audience for my Web 2.0 overview, I usually pose a quiz to win an iTunes card. Among the 4 or 5 questions are: If Skyp were measured as a Telcom Carrier, what would be its size worldwide (answer #3 with China Mobile as #1) and What does the phrase 'third screen refer to? (#1 is TV and #2 is PC and #3 is the cell phone, altough every one of us carries one of these around). North Americans are not quite yet tuned-in to the adoption and usage of mobile devices in other parts of the world, especially Asia, for any number of tasks such as vending machine payments, product ordering, and large scale web browsing.
Google, Yahoo, and Microsoft are eager to own the search function on our mobile devices as this capability (7% of all web site requests are for Search) will elevate this 3rd Screen into first place.
As we've observed the decimation of the music distribution industry by the iPod & iTunes (100,000,000th iPod sold earlier in this month) and observe the stuggle of print media to balance its traditonal revenue stream of classified advertising with its foray into online print and ad-related revenues, I believe that the iPhone, due in June, will show North Americans the disruptive power of this Third Screen with location awareness via Googlemaps; web surfing and Search; music, email without a mini-keyboard; and, of course, a communications device or phone. Mobile commerce in many forms will follow.