Emerging Technologies You Need to Know
Matching: iphone X
A 2x monthly email that I send to customers:
- Please don't ask about the extent of the aftershock of foolish borrowing and
careless lending. On so many fronts in our globalized marketplace, at both the individual
and enterprise level, we're probably going to have to heed the advice of Tancredi in The Leopard:
"If you want things to stay as they are, things will have to change."
Meanwhile, other engines maintain their hum and will move closer to the center stage of
widespread technical adoption in 2008. Two examples that I track are video as a story-telling device
and the elevation of the 3rd screen to our 1st screen.
- Last Christmas season my high school son and two of his classmates won a contest at the local
upscale mall by producing a sixty second video to promote the shopping season. They won
$400 in equipment for the school and $600 to split three ways. The recently concluded 2007 contest
enjoyed a threefold increase in participation and and a tenfold increase in prize money: $6,000 in
equipment and $4,000 to split. Clearly, the mall, the merchants and the aspiring film-makers see
solid business value in consumer generated, good-enough, easy to deploy video to tell their stories.
- So much is happening on the mobility front that it may not be obvious, although GPS features
and related acquisitons (Navteq by Nokia and Tele Atlas by Tom Tom) are getting plenty of press.
With the $10b that Yahoo, Microsoft, and Google spent in 2007 to acquire search and advertising
related companies and the popular reception to Apple's iPhone, we will soon have the sort of mobile
computing capabilities that consumers in other parts of the world have enjoyed for several years.
The driving force behind all of this activity is control of search on the mobile device. The
revenue model is that Location Awareness facilitates Search and Search enables targeted Advertising.
Curious is our notion that the 1st screen is the TV and the 2nd screen is the PC,
yet we all carry a 3rd screen nearly everywhere we go. "Can you hear me now?" will rapidly
migrate to "We know where you are and can help you to find and to pay for what you want.
Just text me." regards, christopher perrien
JohnFeller 110000RUW6 Tags:  ibm mashups web2.0 searchengines communitybuilding apple iphone mobiledevices youtube google 3,864 Views
1. Mobile Search with related advertising opportunities remains the investment rage amongst Google, Yahoo,
and Microsoft. Apple's iPhone campaign fueling this fire (stock up 80% since announcement in Feb. 2007).
2. How to get started, not Why is the theme of the customer discussion. A shift from the spring due to notable
F500 investments such as News Corp acquisition of Dow Jones (parent of the Wall Street Journal) and Microsoft
offering $300mm for just 5% of Facebook. Agreement that there is something to this notion of Community Building
or Social Networking. Starting inside the enterprise to harness collective wisdom of employees, with a goal
of improved innovation, is compelling. Existing business processes and right mix of staff are inhibitors to taking
advantage. Is the benefit in early adoption or fast-following?!
3. Not much of a wow factor in related tools: blogs, wikis, feeds etc as judged to be the basics but not project justifiers.
4. Positive reception to IBM's own related experiences: Jams, Think Place, Technology Adoption Program, and
quantity of internal blogs, wikis etc. A concerted offering would be valued by marketplace.
5. Mash-ups of enterprise data could be a big winner; need cohabitation story with portal capabilities.
6. Appear Bigger than You Are via Web 2.0 (YouTube, Community Building) is an attraction to mid-market customers.
7. Mid-sized firms attracted, increasingly so, to hosted apps by likes of Google (e.g. Google Pack, NetBooks)
8. Web 2.0, as the friendly face of service-enabled architectures (SOA), is not yet obvious to customers and to sellers.
Remains a tough, internal sell from IT to its business sponsors.
9. Information Security is top of mind, well beyond a traditional IT control point: 'If I move outside of enterprise
with Web 2.0, how would I handle InfoSec and legal hurdles?'
10. Not much Web 2.0 budget in '07 and being budgeted for TBD projects in '08.
I was in the Apple Store on Park Avenue last Wednesday, the day of the announcement of Apple's partnership with Deutsche Telekom. This plus the $1.4 for 1 Euro exchange rate drew at least 1,000 people into this largest of Apple retail stores. A sweeping view of the store gives one the impression that there is more of a trade show going on than sales being transacted. People are talking, testing, laughing, calling their friends over, surfing the web. There is little product in sight and the sales assistants mainly provide info and advice on products. I've never had a big-box type of sales pitch in any Apple Store. This reminds me of my friend JP's obsevation (his blog is confusedofcalcutta.com) that first we have Conversation, then Relationship, then Transaction. BTW, the 10 check-out registers at this Apple Store were occupied, with a long queue, for the entire hour that I was there.
BTW2 - Apple stock at $149.00 today; up from $86 on the day in February when the phone was announced. 10 shares purchased at announcement would have paid, with the profits, for the iPhone and a lunch to celebrate.
BTW3 - my retail clients ask about Web 2.0. I tell them that I've been in Apple Stores in Durham (NC), San Francisco, San Antonio, Chicago, and New York. The experience is the same: conversation, relationship, transaction and meshes perfectly with the experience of iTunes and the devices themselves. There is presently no better model. cperrien
We tested mash-up software at the office a few weeks back. The only browser to get thru to ibm.com and deliver pages back to the mobile device was the iPhone with its full Safari browsing capability. An article in the August 9, 2007 WS Journal entitled Breaking Down the Wall of Phones' Web Gardens describes the progress made by Opera Software of Norway to allow users to its load mini-Opera to almost any mobile device, thus improving greatly the browsing experience of cell phones. Telecom carries will either allow access through their garden walls (controlling content and access to content is a major source of revenue) or else they will be by-passed by the likes of the iPhone, the gPhone, and users seeking a 'free-roaming' experience on their third screen. Full citation: http://online.wsj.com/article/SB118601819121785624.html
I've shown (my wife describes it as 'Chris's unsolicited product pitch') my iPhone to about 150 people in the past month. My test market of neighbors at the pool, IBM colleagues, customers, fellow travellers, diners in restaurants, and anyone else who shows an interest reveals that this device will explode in adoption when one or both of two events occur: