Emerging Technologies You Need to Know
Matching: gaming X
So much is going on in nearly every direction everywhere that it's hard to get a bearing on
what is really going on anywhere: the US presidential election represents more than the
selection of the 44th president; the Beijing Olympics revealed more than quadrennial
athletic achievements (now we know that 1/100 of a second can create alot of space);
Georgia is now known to Americans as more than the favorite to win a college football league.
A few Web 2.0 notables from the summer:
- Mobility: I like my new 3G iPhone. I am offered over 800 Internet-based applications
from the related Web Apps store which range in price from free to $39.99. Two of my
favorite are Remote which allows me to control my home stereo from my iPhone as I stream
iTunes music via our wireless network (if I can do it , you can too!) and Netter's Anatomy
Flashcards which offer 900 intricate views of the human body to help doctors advise patients.
I can imagine similar applications on mobile computing devices for nearly everyone of our businesses.
- Mobility II: if the trend of cell phone purchases begun in 2005 continues through 2009, on
average, nearly every person on the planet will have bought a cell phone in this period. Each
of our businesses require a mobile strategy as these devices outnumber PCs 3:1.
- Which is why Microsoft purchased Greenfield and Google launched Chrome, it's open source browser.
Microsoft is not conceding the battle for advertising on the mobile device. Internet Explorer
may be the browser of choice on the PC and Chrome is a framework intended to convert the browser
to a desktop by enabling us to populate our browsers with applications of our choice (see Web
Apps above). Then such a desktop could easily be shared on our mobile devices which outnumber
- Batman with The Joker and Wall-E with Eva were favorite films (insert your own presidential
campaign comparison). It's worth noting that Wall-E was produced by Pixar and Pixar is owned by
Disney and Disney's largest shareholder is Steve Jobs. Now consider video on the mobile device.
- Closer to home, one son headed to college armed with converter boxes to watch Internet TV and to
play his PS3 on his 23" monitor. Attending school in Colorado, he researched and transferred his
banking, savings and investment accounts from North Carolina to Texas solely via the Web. In our
basement, or command center as we call it, I watched his brother so much enjoy on-line PS3 games
(it is almost like being in your own movie) that have I've almost given up on the battle over screen-time.
We've come a long way from Pong.
Internet Strategist, IBM jStart BusinessDevelopment Manager
The beginning of May 2008 saw the launch of two entertainment blockbusters, Iron Man and Grand Theft Auto 4, each of which had a lucrative opening week.
GTA4 got things started with a $500 Million opening week, shattering the old record held by Halo 3. In fact, GTA4 made more in its first day than the previous Halo 3's opening week.
Although pundits suggested the Iron Man opening could be impacted by GTA4 fans busy playing at home, it also had an impressive $100 Million opening weekend, raking in over $200 Million worldwide.
And most of those economic stimulus checks have not even been sent out yet.
IBM jStart Emerging Technologies Development
p.s. 60 percent of the GTA4 sales were on XBox 360, the rest are for Playstation 3. (This seems to track their respective market share, as XBox360 has 60% of the market with an installed base of 19 million and PS3 has 13 million.)
Panasonic unveiled their behemoth 150 inch Plasma TV at CES 2008 and it's already getting lots of press. As the US transitions to HDTV, this monster no doubt takes full advantage of all the extra resolution. While the emotional side of my brain is lusting after this beautiful piece of technology, the practical side wonders how many people will have to remove a wall from their home just to get it into their living rooms?
In other news, Warner Brothers is moving to Blu-ray, touching off loads of online chatter about the implications. Since Sony's PS3 has a hard disk, why not add an HD tuner and make it a DVR? Looks like Sony is apparently already planning to do just that, with a target release by March 2008. If they can boost the hard disk size, maybe add a Blu-ray burner, and still manage to keep it affordable, I think they'd really have something!
10/23/2007 Wall Street Journal Section B9 overviews a trend towards bringing the experience of a virtual world (VW), such as Second Life,
to an individual web side such as Coke.com or Cisco.com. Throughout the year, customers have been skeptical of the value of
such a widely varied experience as Second Life. They did accept the premise that VWs might be interesting as a marketing channel or
a method for building customer communities if the experience of their own (controlled) web site could be enhanced with a virtual or
I imagine that all of our web sites will someday offer a 3 dimensional experience where we enter a banking site and visit a seminar on college
financing or speak with other banking members about their related financial goals. Kudos to Second Life for showing the way and now
its offspring are going to continue to broaden and to improve the value of virtual worlds.
BTW, I marvelled at the other kinds of VW sites: http://www.webkinz.com, http://www.clubpenguin.com, http://www.gaiaonline.com,
are referred to in the WSJ article. cperrien
Recommend a look at willyoujoinus.com, a joint effort of The Economist and Chevron. The quaility of the on-line dialogue is surprisingly high, imo, and the game, Energyville, is interesting. As a side note, I speak about Virtual Worlds (VW) such as 2nd Life (not a fan) and believe that the conjunction of the broad participation of VWs and the immersive appeal of video games could make serious learning really fun. cperrien