Emerging Technologies You Need to Know
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JohnFeller 110000RUW6 Tags:  mashups learning web2.0 communitybuilding databases wiki youtube google myspace 1 Comment 2,534 Views
I try to summarize trends or generational differences on the Internetor Web by suggesting the following at every one of my customerpresentations:
"Everyone in this room, regardless of your own age, grew-up in a worldwhere 'knowledge is power.' We studied and worked and work todistinguish ourselves from the group. This is not the perspectiveor approach of our children. As evidenced by their schoolwork andsocial behaviors, they perform in groups (History is studied withEnglish with team-oriented projects, for example). Because of theavailability of data and information via the Internet, theygrow-up in a world where 'eveyone knows' and shares with friends andfriends of friends: Google, Wikipedia, MySpace, YouTube. This next generation of workers will expect thier managers to beaffiliators, community builders, communicators, connectors of peopleand information more than directors who have the mostinformation. Now is a good time for us to enable the sharing ofinformation and ideas throughout our own organizations."
Cisco's stock performed well in 2006 - one of the market's stars. And it is still hard for them to shed or to modify their Routers &Networks reputation - as solid as it is. As their hardwareportfolio connects computers, I guess they would like to projectthemselves as being able to connect like-minded people with SocialNetworking (SN) capabilities. We'll see. Marc Andreessen,co-ounder of Netscape and now the co-founder of Ning.com - a SN site -is not so confident (I've gathered this info from the NY Times's3/3/2007 Technology Section; article: Social Networking's NextPhase). The acquisition of Tribe.com follows Cisco's acquisitionof Five Across, a SN design firm.
Will those of us in the enterprise be able to modify our personalbusiness processes (the tools for managing our work) and devote timefor sustained collaboration with colleagues andacquaintances? When we meet and say 'let's stay incontact,' will we be able to take advantage of theseSN-capabilities to do so purposefully or will Social Networking becomeanother spam engine? My feeling is that SN will take offonce we have a useful, visual interface for mapping and sharing ourconnections.
I grew up in New Orleans where parochial school children enjoyed two entertaining annual holidays:
- the well advertised Mardi Gras, a Tuesday day-off in mid Winter
- the Wednesday after Halloween to celebrate All Saints or All Souls Day
The headlines are occupied by the rise of oil, the fall of the dollar, the kick-off to the presidential
race (so far it's been preseason) and the finale to the sub-prime collapse.
Amidst the dour mainstream news, consider the escalation of the Microsoft vs Google campaign which
should influence our own 2008 planning:
- Microsoft invested $240mm investment in Facebook (1.6% stake) last week and Google countered immediately
with an open standards alliance, Open Social, including LinkedIn, Ning, and Orkut (Google's own social network).
Google does not want Facebook to become the operating system of social networks. Quick aside:
News Corp.'s 2006 100% acquisition of MySpace for $580mm looks brilliant.
Are we blindly returning to Act II of the dot-bom? I think not and I believe that Social Networking
or Community Building as promoted by Facebook and others could be adopted by our own kinds of enterprises
to better connect our widely dispersed knowledge bases: employees, customers, partners, supplier in the spirit of
'What if we knew what we all knew?!'
Right now I have eleven (11) applications opened to manage my work inside and outside of the firewall: email, sms,
two types of instant messaging, two browsers, plus the associated tools for calendar, address book, word processing
and a mobile phone. I would value a workspace where I could link all of my activities to 'connect those who know
with those who need to know, regardless of their employer. I see a Facebook-like model helping me to achieve this.
Eric Schmidt, CEO of Google, is quoted in Monday's NY Times: "One of the things to say, very clearly, is that
social networks are very real. If you are of a certain age, you sort of dismiss this as college kids or teenagers.
But this is very real." Google closed over $700 today, up 54% YTD.
'Start small, grow fast, get involved' might be a productive way to explore the potential of Social Networking
or Innovation Networking in 2008. No holiday required. cperrien
JohnFeller 110000RUW6 Tags:  ibm mashups web2.0 searchengines communitybuilding apple iphone mobiledevices youtube google 2,605 Views
1. Mobile Search with related advertising opportunities remains the investment rage amongst Google, Yahoo,
and Microsoft. Apple's iPhone campaign fueling this fire (stock up 80% since announcement in Feb. 2007).
2. How to get started, not Why is the theme of the customer discussion. A shift from the spring due to notable
F500 investments such as News Corp acquisition of Dow Jones (parent of the Wall Street Journal) and Microsoft
offering $300mm for just 5% of Facebook. Agreement that there is something to this notion of Community Building
or Social Networking. Starting inside the enterprise to harness collective wisdom of employees, with a goal
of improved innovation, is compelling. Existing business processes and right mix of staff are inhibitors to taking
advantage. Is the benefit in early adoption or fast-following?!
3. Not much of a wow factor in related tools: blogs, wikis, feeds etc as judged to be the basics but not project justifiers.
4. Positive reception to IBM's own related experiences: Jams, Think Place, Technology Adoption Program, and
quantity of internal blogs, wikis etc. A concerted offering would be valued by marketplace.
5. Mash-ups of enterprise data could be a big winner; need cohabitation story with portal capabilities.
6. Appear Bigger than You Are via Web 2.0 (YouTube, Community Building) is an attraction to mid-market customers.
7. Mid-sized firms attracted, increasingly so, to hosted apps by likes of Google (e.g. Google Pack, NetBooks)
8. Web 2.0, as the friendly face of service-enabled architectures (SOA), is not yet obvious to customers and to sellers.
Remains a tough, internal sell from IT to its business sponsors.
9. Information Security is top of mind, well beyond a traditional IT control point: 'If I move outside of enterprise
with Web 2.0, how would I handle InfoSec and legal hurdles?'
10. Not much Web 2.0 budget in '07 and being budgeted for TBD projects in '08.
From my recent e-cast to Financial Sector Customers. Economist article decribes the opportunity to help Gen Y
become savvy customers. cperrien
Full citation: http://www.economist.com/finance/displaystory.cfm?story_id=9622309
Greetings on these dog days of summer,
Brief article on page 68 of the 11 Aug 07 Economist. We've discussed web 2.0 and how we can
both learn from Gen Y's use of these technologies (blogs, syndication, community building etc) as well
as how to apply these technologies to better serve this market of growing influence.
I observe my 17 year old as he earns a little money at his summer job in the bakery and begins to
understand the cost of automotive ownership now that he is in sole possession of his mother's car
(it shocks him that a tank of gasoline requires more than 1/2 day of wages). Now he's inquiring about
saving percentages and 401k plans. He is in the market for a financial partner who understands his
situation (eager to be on his own, off to college in less than one year, wants to participate in the
complicated adult world and not exactly sure how. But he knows that finances have something to do with it).
I am not a fan of making a buiness case based on 'what kids are doing,' and in this matter I believe that
we can both learn (be more innovative) and help at the same time (groom a generation of customers and
Be cool (in the other sense of the term), christopher perrien