Emerging Technologies You Need to Know
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Memorial Day weekend, like July 4th, means more to me each year as my sons near enrollment in our adult world.
After 5 weeks of Web 2.0 presentations with clients from 3 continents, the nature of these discussions are in a third
chapter: 'We've tried a few related projects and want to pick up the pace (aka make investments) where it makes sense.'
Seventeen months ago, chapter 1, clients wanted to know 'if this Web 2.0 is for real.' During News Corp's acquisition
of Dow Jones in mid-07, creating a sibling for MySpace, chapter 2 centered on 'how should we get started?'
As you might expect, enterprise executives are more interested in Web 2.0 as it might enable collaboration
to capture the organization's knowledge and to inspire innovation amongst employees, customers and partners
than they are in the tools of Web 2.0 - blogs, podcasts etc, although low-end, low-cost video is compelling.
The thinking is something like, 'If Wikipedia gets it done with 8 full-time employees, why can't we do a little
better with a lot larger staff?!'
As we talk about the next generation of Internet-savvy employees and customers, I emphasize that regardless My
which Web 2.0 tools or principles take hold, there will remain the need for two ships: leadership and scholarship.
My eighteen-year-old once suggested to me, "Don't just yell at me, show me!" which I interpret to be a useful
model for both Web 2.0 marketing and management.
My favorite leadership story in tribute to those we honor on Monday:
20+ years ago at a start-up software company, we interviewed a just-graduated engineer from NC State for a
technical sales position. He offered capability and charm, but no measurable, related experience - a recipe
for rejection. At lunch, one manager noted that the candidate had been fraternity president and asked what
management lesson from that experience might be applied to developing our software business?
He replied in an even tone that in such an unorganized, chaotic environment where he had no real authority,
he observed that "the mission of the top 1/3 was to keep the middle 1/3 from being like the bottom 1/3."
Ten seconds of silence ensued; then our General Manager asked him how soon he could start.
Welcome to summer! There's lots to look forward to.
Internet Strategist, IBM jStart Business Development Manager
Scott Adams is a clever marketer when it comes to promoting himself and the Dilbert brand.
I noticed he had partnered with a company called SkyScrapes to sell Dilbert merchandise after he challenged his blog readers to take pictures under the product. He would select winners and post those pictures to his blog.
He also shamelessly promoted (the best kind of marketing!) his last book on his blog. The book happened to be a collection of his blog writings.
And, Mr. Adams is also on the forefront of Widget technology, as evidenced by his newly colorized Dilbert strips in a shiny new online-embeddable widget format (see below). What makes his marketing tolerable is that he is often willing to give away something of value (his comic strip or a free ebook such as "God's Debris") to popularize his brand and entice customers to buy something else (i.e. Dilbert branded merchandise or a book sequel such as "The Religion War").
Hats off to you, Mr. Adams for trying out interesting new ways of melding marketing with technology!
From my recent e-cast to Financial Sector Customers. Economist article decribes the opportunity to help Gen Y
become savvy customers. cperrien
Full citation: http://www.economist.com/finance/displaystory.cfm?story_id=9622309
Greetings on these dog days of summer,
Brief article on page 68 of the 11 Aug 07 Economist. We've discussed web 2.0 and how we can
both learn from Gen Y's use of these technologies (blogs, syndication, community building etc) as well
as how to apply these technologies to better serve this market of growing influence.
I observe my 17 year old as he earns a little money at his summer job in the bakery and begins to
understand the cost of automotive ownership now that he is in sole possession of his mother's car
(it shocks him that a tank of gasoline requires more than 1/2 day of wages). Now he's inquiring about
saving percentages and 401k plans. He is in the market for a financial partner who understands his
situation (eager to be on his own, off to college in less than one year, wants to participate in the
complicated adult world and not exactly sure how. But he knows that finances have something to do with it).
I am not a fan of making a buiness case based on 'what kids are doing,' and in this matter I believe that
we can both learn (be more innovative) and help at the same time (groom a generation of customers and
Be cool (in the other sense of the term), christopher perrien
The Growing Clout of Online Patient Groups
Wednesday June 13th Wall Street Journal D1.
Refers to interesting sites: e-patients.com and a wiki for cancer patients: lo-wiki.acor.org. We'll see much more of this ilk in the near future where motivated consumers demand a say in their healthcare or finances or educational systems or government issues at large. So long to program administrators and hello to facilitators of such dialogues.
Knowledge is no longer power. Scholarship and Leadership remain vital, of course. Organizational or industry-specific success will stem from an enterprise's ability to facilitate the abundance of everyone knowing (i.e. Internet). cperrien
We'll see what the Bancroft family decides to do and $60/share will be difficult to pass-up. If sold, the Wall Street Journal would join the media family of Fox and MySpace among others. Seems that Mr. Murdoch wants the digital assests of Dow Jones more than the print assests.
We've read of the trouble at the Chicago Tribune and its sister publication, the LA Times. As well, the New York Times is under pressure to improve its financial performance. Root cause is that advertising is rapidly going on-line to eBay, Craig's list, and Google, of course. Houses, cars, jobs, and relationships are not being located in the print media -- and the trend has been in this direction for a couple of years.
I conclude that like the Music industry, print media has met its own version of the iPod (really iTunes) with the insurmountable advantages of on-line community building and participation among like-minded people. How could the 'one size fits all' model (not to consider its cost) of printing media compete with the lower cost and highly focused presentation of internet-based media?!
Personally, I'll miss the scholarship and the authority - as well as the familiar form-factor - of my favorite papers. It looks as though they will have to find a like platform online.