Web 2.0 & summer: plus ca change, plus c'est la meme chose
So much is going on in nearly every direction everywhere that it's hard to get a bearing on
what is really going on anywhere: the US presidential election represents more than the
selection of the 44th president; the Beijing Olympics revealed more than quadrennial
athletic achievements (now we know that 1/100 of a second can create alot of space);
Georgia is now known to Americans as more than the favorite to win a college football league.
A few Web 2.0 notables from the summer:
- Mobility: I like my new 3G iPhone. I am offered over 800 Internet-based applications
from the related Web Apps store which range in price from free to $39.99. Two of my
favorite are Remote which allows me to control my home stereo from my iPhone as I stream
iTunes music via our wireless network (if I can do it , you can too!) and Netter's Anatomy
Flashcards which offer 900 intricate views of the human body to help doctors advise patients.
I can imagine similar applications on mobile computing devices for nearly everyone of our businesses.
- Mobility II: if the trend of cell phone purchases begun in 2005 continues through 2009, on
average, nearly every person on the planet will have bought a cell phone in this period. Each
of our businesses require a mobile strategy as these devices outnumber PCs 3:1.
- Which is why Microsoft purchased Greenfield and Google launched Chrome, it's open source browser.
Microsoft is not conceding the battle for advertising on the mobile device. Internet Explorer
may be the browser of choice on the PC and Chrome is a framework intended to convert the browser
to a desktop by enabling us to populate our browsers with applications of our choice (see Web
Apps above). Then such a desktop could easily be shared on our mobile devices which outnumber
- Batman with The Joker and Wall-E with Eva were favorite films (insert your own presidential
campaign comparison). It's worth noting that Wall-E was produced by Pixar and Pixar is owned by
Disney and Disney's largest shareholder is Steve Jobs. Now consider video on the mobile device.
- Closer to home, one son headed to college armed with converter boxes to watch Internet TV and to
play his PS3 on his 23" monitor. Attending school in Colorado, he researched and transferred his
banking, savings and investment accounts from North Carolina to Texas solely via the Web. In our
basement, or command center as we call it, I watched his brother so much enjoy on-line PS3 games
(it is almost like being in your own movie) that have I've almost given up on the battle over screen-time.
We've come a long way from Pong.
Internet Strategist, IBM jStart BusinessDevelopment Manager