Humans love to interact with well-made things. A well-made toy will have kids jumping at the chance to spend hours playing with it. A well-made motor vehicle will have customers paying a premium in order to own it and interact with it daily.
People are also willing to pay to spend hours interacting with video games. This is partly due to the game content and escapism that is offered. But a large part is also because the successful games are designed to be fun to interact with. Very few video games these days offer an HTML-type interface, even if a game task (such as clothing your avatar in a role-playing game) is functionally similar to a browser task (ordering an outfit from an e-commerce website).
Laszlo describes its interfaces as "cinematic". It's based on a simple concept: movement plus fade morphs = eye candy and interface goodness. In other words, make it easier to implement little cinematic touches in web interfaces!
The generation of folks who grew up with Playstations are rapidly becoming an important market demographic. A cinematic interface can do much to attract not only this customer base, but people in general. But I don't think it is limited to just e-commerce. Can you imagine what a more cinematic Eclipse might be like?
Thoughts? Opinions? Post them!