Facebook will offer Classified Advertising
Today's New York Times reported that Facebook will offer classified advertising between members, i.e. one can only advertise to someone in his or hers Facebook network.
As I speak with customers, I emphasize that Participation is what the corporate enterprise can learn from the Pop Culture side of the Internet. Affiliation of like-minded people
to innovate products and services or to swap & sell goods is an example of how corporations can participate in the broad desire of people to affiliate with those like themselves.
Recently, I suffered an unpleasant experience on eBay (almost fell prey to a scam). I would much rather have met a buyer via a trusted network such as Facebook more than the one-size-fits-all marketplace of eBay. BTW, as hard as PayPal tried to resolve my claim, it's automated (by necessity) processes place too much of the burden on the intended buyer. Matters worked out for me mainly because I played the card of cancelling payment to PayPal via my bank.
Facebook will bring Craig's List and eBay to its members. Sounds logical to me. And whenever I hear the buzz about Second Life, I suggest that customers bring the immersive environment to their own site rather than try surrender creative control and the user experience to someone else's virtual environment.
The price for participation in all of this modern magic is to Think Differently.