Cisco acquires Tribe.com
Cisco's stock performed well in 2006 - one of the market's stars. And it is still hard for them to shed or to modify their Routers &Networks reputation - as solid as it is. As their hardwareportfolio connects computers, I guess they would like to projectthemselves as being able to connect like-minded people with SocialNetworking (SN) capabilities. We'll see. Marc Andreessen,co-ounder of Netscape and now the co-founder of Ning.com - a SN site -is not so confident (I've gathered this info from the NY Times's3/3/2007 Technology Section; article: Social Networking's NextPhase). The acquisition of Tribe.com follows Cisco's acquisitionof Five Across, a SN design firm.
Will those of us in the enterprise be able to modify our personalbusiness processes (the tools for managing our work) and devote timefor sustained collaboration with colleagues andacquaintances? When we meet and say 'let's stay incontact,' will we be able to take advantage of theseSN-capabilities to do so purposefully or will Social Networking becomeanother spam engine? My feeling is that SN will take offonce we have a useful, visual interface for mapping and sharing ourconnections.