Emerging Technologies You Need to Know
From archive: May 2008 X
David Barnes from IBM's Emerging Technologies team just kicked off an ETInfo channel on YouTube.
To kick off the channel, David posted a seven part episode: Rod Smith on Mashups. It contains four videos of Rod giving his presentation and three videos of David demonstrating IBM Mashup Center.
David also posted the first two parts of a three part interview he did with Mikael Orn: Getting Started with IBM Mashup Center. These videos are quite informative of how to install and use IBM Mashup Center. Check it out!
IBM jStart Emerging Technologies Development Manager
Memorial Day weekend, like July 4th, means more to me each year as my sons near enrollment in our adult world.
After 5 weeks of Web 2.0 presentations with clients from 3 continents, the nature of these discussions are in a third
chapter: 'We've tried a few related projects and want to pick up the pace (aka make investments) where it makes sense.'
Seventeen months ago, chapter 1, clients wanted to know 'if this Web 2.0 is for real.' During News Corp's acquisition
of Dow Jones in mid-07, creating a sibling for MySpace, chapter 2 centered on 'how should we get started?'
As you might expect, enterprise executives are more interested in Web 2.0 as it might enable collaboration
to capture the organization's knowledge and to inspire innovation amongst employees, customers and partners
than they are in the tools of Web 2.0 - blogs, podcasts etc, although low-end, low-cost video is compelling.
The thinking is something like, 'If Wikipedia gets it done with 8 full-time employees, why can't we do a little
better with a lot larger staff?!'
As we talk about the next generation of Internet-savvy employees and customers, I emphasize that regardless My
which Web 2.0 tools or principles take hold, there will remain the need for two ships: leadership and scholarship.
My eighteen-year-old once suggested to me, "Don't just yell at me, show me!" which I interpret to be a useful
model for both Web 2.0 marketing and management.
My favorite leadership story in tribute to those we honor on Monday:
20+ years ago at a start-up software company, we interviewed a just-graduated engineer from NC State for a
technical sales position. He offered capability and charm, but no measurable, related experience - a recipe
for rejection. At lunch, one manager noted that the candidate had been fraternity president and asked what
management lesson from that experience might be applied to developing our software business?
He replied in an even tone that in such an unorganized, chaotic environment where he had no real authority,
he observed that "the mission of the top 1/3 was to keep the middle 1/3 from being like the bottom 1/3."
Ten seconds of silence ensued; then our General Manager asked him how soon he could start.
Welcome to summer! There's lots to look forward to.
Internet Strategist, IBM jStart Business Development Manager
The beginning of May 2008 saw the launch of two entertainment blockbusters, Iron Man and Grand Theft Auto 4, each of which had a lucrative opening week.
GTA4 got things started with a $500 Million opening week, shattering the old record held by Halo 3. In fact, GTA4 made more in its first day than the previous Halo 3's opening week.
Although pundits suggested the Iron Man opening could be impacted by GTA4 fans busy playing at home, it also had an impressive $100 Million opening weekend, raking in over $200 Million worldwide.
And most of those economic stimulus checks have not even been sent out yet.
IBM jStart Emerging Technologies Development
p.s. 60 percent of the GTA4 sales were on XBox 360, the rest are for Playstation 3. (This seems to track their respective market share, as XBox360 has 60% of the market with an installed base of 19 million and PS3 has 13 million.)
I observe that the main difference between our generation of managers and those raised on
the Internet is that we grew up in a world where Knowledge is Power. Getting ahead often
meant knowing the most. They grow up in a world where Everyone Knows and where the
Sharing of Knowledge is Power. For our organizations to succeed in this transition, we
must be coaches more than managers so that our employees can be players more than
spectators. This behavior is different than we're used to and will require commitment,
character and courage - hallmarks of leadership.
Leadership, like innovation, assumes many forms and representations:
IBM's announced this morning that our VP for Innovation & Technology, Nick Donofrio,
will retire in October. We dreaded this notice. Every time he addressed us, his candid,
simply insightful and passionate remarks informed every employee of an IBM that was and
strives to be in this uncertain and exciting time. After forty-four years with the company
(he and System 360 joined in 1964) he won't be replaced - 'cause we can't.
I hope that you had the chance to read the description of the women's softball game
in Ellensburg, Washington last month between Central Washington and Western Oregon.
Sara Tucholsky of WO hit a home run to put her team into the lead. Rounding first base,
she twisted her knee, falling to the ground unable to continue around to home plate. The
game's rules prevent teammates from assisting one of their own players around the bases.
No problem. Two players from the opposing Central Washington team carried Sara to
second base, to third base, and to home plate so that her hit would count.
On Saturday, the USS North Carolina, SSN -777, was commissioned into naval service
in Wilmington, North Carolina. This nuclear-powered submarine is about 350' long with a
crew of about 140 and can be required to patrol underwater for up to 60 consecutive days.
If you're ever doubtful of the caliber of our young Americans or want to observe the
power of purpose, please take a tour of one of these impressive boats.
Now you know a little bit of what I know, please put it to use. Nick would appreciate it.
Internet Strategist, IBM jStart Business Development Manager
JohnFeller 110000RUW6 Tags:  mashuphub widgets ibm mashups web2.0 databases 2 Comments 3,220 Views
There's been some recent articles about how to create mashups that I've have found interesting. For instance, David Storm wrote an article about the seven steps toward creating your first enterprise mashup. Of the steps he listed, Step #2 "Pick your data sources", I feel is the most important. Actually, it's really a matter of finding and determining whether you can actually access various data sources in the format you need them in. Within an enterprise, data is stored in a variety of locations and in different formats. A lot of data is not even accessible by other users. In many cases, data is not even under the control of a corporate IT shop. For example, some mission critical data resides on individual's computer hard drives. Think of all the spreadsheets that are being used. When people need to share this data, they usually just send them to each other via email. In this case, people have to figure out who has the most recent copy and then the email them around and the cycle continues over and over again.
IBM's Mashup Center , a product which has been recently announced, addresses some of these concerns. The InfoSphere MashupHub component of this product provides a catalog as well as a way to retrieve data from departmental, personal, and enterprise information. For example, data can be uploaded from a spreadsheet and then be transformed into a feed that can be used within a Mashup Application. This data can be easily found by searching the catalog and by subscribing to the feed, business users can retrieve the most recent data. Social networking and community ratings help users find "quality" data sources rather because other people can provide comments and point to other mashup examples that use the data sources. The enterprise IT shop can also regulate who gets control of the data feed and start to provide a culture that people don't always store mission critical data on their personal hard drive. Data from various sources such as DB2, IMS, LDAP, pureXML, SAP, Web Services, Excel, RSS feeds, Access, and Domino can be retrieved, manipulated into various formats the users needs, and then cataloged for other people to use and share.
You'll be hearing more about the IBM Mashup Center with a series of future articles on the IBM developerWorks site. Stay tuned...
IBM Emerging Technologies Development