Emerging Technologies You Need to Know
From archive: December 2007 X
Headline in 12/11/07 Wall Street Journal, Section B4: Web Surfing on iPhone erases doubts
of mobile devices' future online role. iPhone users accounted for 1 of every 1,000 Web page
views last month due to two factors: iPhone has full browsing capabilities (note to minders of
the garden-wall mentality) and the increasing popularity of mobile computing for more than
just telephony. Even though Apple has sold fewer phones (1.4mm thru Sept) than competitors
using Microsoft mobile operating system (3mm shipped with its mobile op. system in 1Q 07 alone),
iPhone users are browsing the web more than MS users by 50%. If you'll check-out the
Facebook format for an iPhone, you'll see that the younger users are interested in texting and
networking from their mobile devices more than email and web pages from their PCs.
A 2x monthly email that I send to customers:
- Please don't ask about the extent of the aftershock of foolish borrowing and
careless lending. On so many fronts in our globalized marketplace, at both the individual
and enterprise level, we're probably going to have to heed the advice of Tancredi in The Leopard:
"If you want things to stay as they are, things will have to change."
Meanwhile, other engines maintain their hum and will move closer to the center stage of
widespread technical adoption in 2008. Two examples that I track are video as a story-telling device
and the elevation of the 3rd screen to our 1st screen.
- Last Christmas season my high school son and two of his classmates won a contest at the local
upscale mall by producing a sixty second video to promote the shopping season. They won
$400 in equipment for the school and $600 to split three ways. The recently concluded 2007 contest
enjoyed a threefold increase in participation and and a tenfold increase in prize money: $6,000 in
equipment and $4,000 to split. Clearly, the mall, the merchants and the aspiring film-makers see
solid business value in consumer generated, good-enough, easy to deploy video to tell their stories.
- So much is happening on the mobility front that it may not be obvious, although GPS features
and related acquisitons (Navteq by Nokia and Tele Atlas by Tom Tom) are getting plenty of press.
With the $10b that Yahoo, Microsoft, and Google spent in 2007 to acquire search and advertising
related companies and the popular reception to Apple's iPhone, we will soon have the sort of mobile
computing capabilities that consumers in other parts of the world have enjoyed for several years.
The driving force behind all of this activity is control of search on the mobile device. The
revenue model is that Location Awareness facilitates Search and Search enables targeted Advertising.
Curious is our notion that the 1st screen is the TV and the 2nd screen is the PC,
yet we all carry a 3rd screen nearly everywhere we go. "Can you hear me now?" will rapidly
migrate to "We know where you are and can help you to find and to pay for what you want.
Just text me." regards, christopher perrien