Mashup Camp Europe is scheduled to run from November 10th through November 12th. in Dublin Ireland. Mashup Camp is an unconference for the mashup community. During the event, you should consider participating in IBM's Business Mashup Challenge,
I know that many past attendees to prior Mashup Camps have really enjoyed the sessions and have learned new things about mashups.
Manager, IBM Emerging Technologies Development
Emerging Technologies You Need to Know
From archive: October 2007 X
JohnFeller 110000RUW6 1,663 Views
I spoke with MBA students at a prominent New England business school in early October. Impressive was their understanding
and interest in Internet technologies to achieve both business and social objectives. They seemed to care a little less
about employers offering titles and briefing binders and a lot more about how to find employers who want to use
Web 2.0 to change the relationships between the enterprise and it customers.
Closer to home, I observed the ever-increasing popularity and capability of on-line video. My youngest son, age 11,
prepared for his first middle school dance by watching an instructional YouTube video by Soulja Boy Tell Em!
(kind of like American Bandstand on demand). Same approach for preparing for a Show 'n Tell at school: he learned
a couple of magic tricks off of YouTube and then turned on his Mac computer's camera to record himself practicing
The ANA, Association of National Advertisers, met last week. Largest attendance of CMOs in the 97 year history of
the conference. Their concerns are how to keep up with consumers as we continue to decentralize our sources of
personally relevant information (the notion that marketing has evolved from 'dozens of markets & millions of participants'
to 'millions of markets with dozens of participants'). What inhibits CMOs from taking better advantage of Web 2.0:
- less than 24% consider their organizations to be digitally savvy (needed talent hard to find)
- 51% cite lack of organization support as a barrier to the use of new media
- 80% say that consumer insights (customer communities) are more important today than they were 5 years ago
Related Booz Allen Report available: http://www.boozallen.com/media/file/HD_Marketing_2010.pdf
So much is happening in this amazing world of Web 2.0 that I do not have space to discuss Virgin Airlines's foray
into the peer-to-peer financial arena (majority stake in Circle Lending) or talk about the potential of the just
announced partnership of Skype (owned by eBay) and MySpace (sister company of Dow Jones).
As we think about 2008, we might agree that the conversation about Web 2.0 evolved in 2007 from
'What is it?' to 'How do I get started?' I am confident that there is talent eager to help us; inexpensive and simple
examples to guide us; and compelling business reasons to act sooner rather than later. cperrien
10/23/2007 Wall Street Journal Section B9 overviews a trend towards bringing the experience of a virtual world (VW), such as Second Life,
to an individual web side such as Coke.com or Cisco.com. Throughout the year, customers have been skeptical of the value of
such a widely varied experience as Second Life. They did accept the premise that VWs might be interesting as a marketing channel or
a method for building customer communities if the experience of their own (controlled) web site could be enhanced with a virtual or
I imagine that all of our web sites will someday offer a 3 dimensional experience where we enter a banking site and visit a seminar on college
financing or speak with other banking members about their related financial goals. Kudos to Second Life for showing the way and now
its offspring are going to continue to broaden and to improve the value of virtual worlds.
BTW, I marvelled at the other kinds of VW sites: http://www.webkinz.com, http://www.clubpenguin.com, http://www.gaiaonline.com,
are referred to in the WSJ article. cperrien
Richard Branson of airline (Virgin Air), music (Virgin Music), mobile phone, (Virgin Mobile) fame announced a foray into the - should we say - virgin territory of P2P lending. This initiative takes advantage of Virgin Group's majority share of CircleLending, a Waltham, MA. firm organized to administer private loans (Mint.com, Wesabe.com, Prosper.com are in similar market). Virgin also in negotiations to purchase the recently troubled lender Northern Rock.
His the emphasis on 'friends and family' lending. We'll see. And the conjunction of banking, mobile devices, deep understanding of the consumer marketplace reminds me of eBay with its subsidiaries of PayPal & Skype, as well as its position as the second largest employer in the USA (if one considers secondary and tertiary (#3) sources of income).
Capital ($) has been mobile for a long while thanks to sophisticated IT systems. Now we are beginning to see the mobility of personal capital due to the ever increasing capability of not so sophisticated mobile devices.
Additional info in 10/15/07 NY Times, section c6. cperrien