To engage the audience for my Web 2.0 overview, I usually pose a quiz to win an iTunes card. Among the 4 or 5 questions are: If Skyp were measured as a Telcom Carrier, what would be its size worldwide (answer #3 with China Mobile as #1) and What does the phrase 'third screen refer to? (#1 is TV and #2 is PC and #3 is the cell phone, altough every one of us carries one of these around). North Americans are not quite yet tuned-in to the adoption and usage of mobile devices in other parts of the world, especially Asia, for any number of tasks such as vending machine payments, product ordering, and large scale web browsing.
Google, Yahoo, and Microsoft are eager to own the search function on our mobile devices as this capability (7% of all web site requests are for Search) will elevate this 3rd Screen into first place.
As we've observed the decimation of the music distribution industry by the iPod & iTunes (100,000,000th iPod sold earlier in this month) and observe the stuggle of print media to balance its traditonal revenue stream of classified advertising with its foray into online print and ad-related revenues, I believe that the iPhone, due in June, will show North Americans the disruptive power of this Third Screen with location awareness via Googlemaps; web surfing and Search; music, email without a mini-keyboard; and, of course, a communications device or phone. Mobile commerce in many forms will follow.Christopher Perrien