At a glance, the Chinese consumer electronics (CE) market may look similar to that of the U.S. You can easily spot big electronics retail chain stores featuring a wide range of famous CE brands. However, you will soon see the difference when you actually start shopping.
The Chinese CE market is truly different. It also has unique characteristics in terms of consumer buying behaviors, product innovation and channel dynamics.
Hyuk Jae Lee , Global Electronics Stryker, Marketing, Sales, Service Transformation Lead, Global Business... [More]