of the most difficult tasks that small and midsized businesses face when using
social media is cultivation of a significant ‘following’ of users. Without a
decently sized population of followers, utilizing social media is the 21 st
century equivalent of speaking to a brick wall. There’s no value in social
media if your firm can’t be sufficiently ‘social’ enough. So, what is a firm
supposed to do about it?
might help to an extent, but most managers have well-founded reservations about
the value of investing... [More]