The IBM Software event calendar kicks off next week with IBM Connect 2014. With a focus this year on "Energizing Life's Work," the premier global conference dedicated to social business will explore the ways our increasingly interconnected lives and businesses continue to transform both work and play.
This year, you'll also find the Lotusphere Technical Program and Kenexa World Conference, which give you the opportunity to learn from market leaders and renowned speakers and clients both big and small.
And, as you'd expect, our social team has put together an impressive social program to keep you connected, informed and engaged throughout the conference. Whether you're joining us at the Swan and Dolphin or following along from your desk, there are no shortage of ways to see what's new and exciting.
To find out what your colleagues and peers are doing, you can also join the SocialBiz User Group. I'll be heading down to Orlando this weekend and blogging on the General Sessions and other goings on from both this blog and the Social Business Insights blog, so be sure to bookmark either of them for your regular helping of social business goodness. The first post will be up on Sunday, Jan. 26.
Big data played a big role on day 2 of IBM Connect 2013 (#ibmconnect). While much big data discussions focus on machine-generated and sensor-sourced data within the "Internet of Things," big data discussions in a social business context focus on the increasing volumes of interactions among and between people.
As more and more people share more and more things, these interactions create an increasingly complex web of relationships and patterns, both of which can be leveraged into new competitive value.
Concrete examples of this came courtesy of three IBM clients from three different industries:
Healthcare Dan Pelino, GM of Global Public Sector for IBM, and Bill Fandrich, the CIO at Blue Cross Blue Shield Massachusetts (BCBS MA) tag teamed, focusing on the watershed event that shaped US healthcare and that will influence 2013. As the model for healthcare shifts from a traditional B-to-B space for health plans to a B-to-C space, it has become increasing important to have a relationship of value with the end-user -- their experience is critical for better care and controlling costs. No other industry has ever faced an immediate possibility of having 32M new customers engage at a single time. BCBS MA is a window to the future for US healthcare changes, and they are engaging the insured proactively using analytics, and providing customers access to important information through an IBM Portal.
Retail Maree Foti, HR Manager - Retention for David Jones, one of Australia's oldest retailers, talked about the importance of activating collaboration within their workforce using Connections. The results have been outstanding, driving fast adoption and sharing within their business. They are seeking 75% update rate and use of their workforce by mid 2013.
Government Jeffrey Rhoda, General Manager of Global Government and Education for IBM, said that although government is looked at as an 'Industry of Industries' -- a collection of industries like Police, Fire, Transportation and Roads -- it's an ideal space to optimize its workforce and improve citizen experiences by becoming more social. This was reinforced by Mike Van Milligen, City Manager of Dubuque, Iowa, who spoke passionately about his city and the value that Social Business and Big Data play in providing an exceptional city experience that provides real cost savings and value to residents.
IBM General Manager for Information Management Bob Picciano wrapped up the session pointing back to how Analytics, Big Data, Cloud and Social are a powerful combined punch that can lead to improved business results across many industries. He also announced the next generation of analytics � IBM Social Media Analytics. This offering allows our clients to apply social media analytics to key business questions � enabling organizations to create a better customer experience, more productive workforce, cost-effective supply chain or reduce risk. Attendees could see a live demo of IBM Social Media Analytics in the Solution Showcase.
Of course, that's not the whole story form Orlando. Follow the links below to round out your reading:
The name alone should tell you that "this ain't your father's Lotusphere." Renamed "IBM Connect," the 2013 edition of the industry's premiere conference on social business and the software that runs it kicked off this morning from the Walt Disney World Swan and Dolphin resort in sunny Orlando, Florida.
The new name reflects the increasing momentum of social business as a transformative technology and its increasing stature as a critical driver of competitive advantage:
"Just as social networking has flourished in the consumer realm, Forrester has identified social business as an emerging business category, with the social technology industry growing to $6.4 billion by 2016," writes "Turbo" Todd Watson in his summary post. "Increasingly, front-office leaders, such as chief human resource officers, are looking to form a smarter workforce to unlock human potential and unleash innovation. According to a recent IBM CEO study, 70 percent of companies surveyed cited human capital as the single biggest contributor to sustained economic value."
For me, the biggest takeaway was the way the tenets of social and its emphasis on collaboration made their way into the broader IBM initiatives such as Smarter Commerce, Smarter Analytics, Cloud, Watson and more. In each example we saw, an already powerful value proposition made more so through the broad portfolio of IBM Software capabilities. "The art of the possible is greater than anything we could think of even a few short years ago," said Mike Rhodin, IBM Senior Vice President, IBM Software Solutions Group.
From the main stage came product announcements, including a new version of our enterprise social networking platform, IBM Connections, new capabilities that allow marketing teams to easily design, test and optimize sophisticated advertising campaigns, and, based on the technology of recent acquisition Kenexa, a new suite of capabilities designed to attract, empower and motivate talent.
"The combination of Kenexa and IBM shows great promise to change how HR attracts, retains and trains talent," said Ross Grossman, vice president, human resources, Regeneron Pharmaceuticals. "In biotechnology, competition for top talent is fierce. We're excited about the potential to better attract talented people who fit our company culture and can really impact our business performance."
The new offerings will help business leaders integrate IBM's industry-leading social networking and analytics technologies into their business processes to empower the 21st Century workforce and transform client experiences.
The new social software offerings will help companies gain deeper insights into big data generated through the use of social networks. Organizations applying analytics to their data for competitive advantage are more likely to substantially outperform their industry peers*.
Today, leading organizations, including 61 percent of the Fortune 100, are licensed to use IBM's social business technologies to transform their front office business operations. This includes connecting employees globally to empower faster decision making and analyzing big data from sources such as Twitter, Facebook, blogs and public forums, to react swiftly to customer trends and outpace competitors.
But that's just part of the story. To keep up with the story unfolding in Orlando, be sure to connect with the sites and sounds through these social channels:
Watch the opening general session each day on Livestream
10 (TIE):IBM Notes and Domino Social Edition Preview webcast(November) andIBM Mobile Foundation(May). Anticipation for Notes and Domino Social Edition � once called Notes and Domino �Next,� and now available in beta (requires an IBM ID) � has been strong since its announcement at Lotusphere 2012. And mobile � anything mobile � has been a hot all year long: Seven of the top 30 Newsletter items in 2012 were mobile-related.
7:IBM PureApplication System(May). The product page includes a great video showing how this expert integrated system � tuned specifically for transactional web and database applications � can be unpacked and set up in just four (4) hours.
6:E-book: Harness the Power of Big Data(December). The sequel to our #1 most popular newsletter item (see below), this free e-book, published by McGraw-Hill, tells how IBM is uniquely positioned to help customer navigate the transformational world of big data.
5:IBM Redbooks publications available in EPUB format(August). IBM Redbooks publications have always been popular with our readers � and now that they�re available in a format for e-readers (including iPad, iPhone, iPod and Nook) they�re going to be more popular still. At last count over 480 titles were available in EPUB format, with new titles being added every week.
4 (and as Casey Kasem used to say, with a bullet):IBM Software for System z for Dummies(November). System z enthusiasts � and �enthusiasts� is the only word for them � make up about 11% of our readership. So when a System z item makes it tour our top 10, let alone our top 4, it�s a big deal. But the impact of this e-book goes way, way beyond our Newsletter audience: so far, in just two holiday-shortened months, IBM Software for System z for Dummies has been downloaded over 94,000 times. Which means that pretty soon, someone you work with is going to ask you if you read it (if someone hasn't asked already).
3:New IBM DB2 10 for Linux, UNIX and Windows(April). No surprise here: IBM DB2 is almost certainly the most popular software title among our readers. The Coca-Cola Bottling Co.�s DB2 testimonial video on that page � also viewable on YouTube � was another extremely popular item with our customers last year.
And the Number 1 IBM Software Newsletter item in 2012:E-book �Understanding Big Data: Analytics for Enterprise Class Hadoop and Streaming Data(January). This McGraw-Hill e-book foreshadowed big data�s ascent to top-of-mind with IBM Software Newsletter readers. It�s a great way to get up to speed on the topic, and on what IBM is doing to turn open source big data technology into an enterprise-class big data platform.
There you have it. If you subscribe to the IBM Software Newsletter, you probably could have guessed a few of these items. And if you don't, fix that - so you don't have to wait all year for next year's Top 10.
Mark Scapicchio is Editor of the IBM Software Newsletter
Generations are notorious for discounting the value of what can be learned from those that precede or follow them. But as technology that grew up serving often youthful consumer demands � social, mobile, gaming � continues to reshape the enterprise, how effectively we transfer and combine skills across generations will determine the pace of business innovation and economic growth moving forward.
It was in this context on December 13 that San Jose State University (SJSU) and IBM hosted an event bringing together students, faculty, and business professionals to discuss the skills needed to move business into the future. The event served as a culmination of The Great Mind Challenge (TGMC), a competition during which SJSU student teams under the direction of Professor Larry Gee applied social business technology and concepts to real-world situations encountered by IBM Business Partner GBS. The span of generations in the room for the evening�s program was on display when IBMer Fabian Divito put up a chart illustrating the five eras of enterprise computing, laid out from left to right. To laughter from the audience, he quipped, �Don�t worry too much about the left half of the chart. Just know it happened.�
Don Edwards, a technology veteran who currently serves as head of IS for Alameda County Social Services noted, �I got started just to the left of where this entire chart picks up.�
So it made for a lively panel of diverse perspectives when Don joined tech industry experts Remy Malan from SugarCRM and Nanci Knight from IBM, along with Diane Pham, who recently graduated from San Jose State and took a job with the United Way, and Brian Orlando, a student member of the winning TGMC team. The students in the room were eager to learn from the experts, but the experts were just as eager to learn from the students. All were convinced that today�s graduate entering the workforce thinks and solves problems in ways fundamentally different from prior generations. With ubiquitous mobile and social technology, there is an inclination to share knowledge with and seek input from a wide open audience that comes naturally to today�s graduates. While those most adept at using social technology come from all generations, the message was clear: do not underestimate this difference across generations.
Diane�s experience joining the United Way illustrated the point. Little things that come naturally to her � which social media channel to use when, for instance � take more time with other workers in the organization. But business leaders are finding ways to harness social technology and the natural enthusiasm and creativity of today�s graduates to drive significant business value. Remy spoke of how the speed and attention to quality with which he can drive global projects today would not have been possible just a few years ago. Likewise, Don described at length the new opportunities to connect with and serve his clients that arise every day, from eliminating lines at local facilities to speeding resolution in the field with mobile devices in the hands of workers who can get closer to those they serve.
But how to encourage adoption of social technology among those not naturally inclined to use it? More importantly, how to ensure that adoption drives business value? Brian pointed to gamification as an answer. By designing a system whereby use of the technology rewards the user while aligning to business needs, everyone wins. There is evidence that such experimentation works. The 2012 IBM Tech Trends report found that those organizations ahead of the pack in applying advanced technology for strategic gain are nine times more likely than others to experiment with technology and encourage their employees to do so. They get people using new technology and building the skills they need even before formal projects are in place.
Building these skills � in social business, mobile computing, business analytics, and cloud computing � holds the key to renewed economic vitality. The Tech Trends report also uncovered a disturbing skills gap that threatens growth and is poised to get worse. In any of the four technology spaces mentioned above, only one in ten organizations has all the skills it needs to apply the technology for business advantage. Worse, among students and educators surveyed, a whopping 73% report a significant gap in their institution�s ability to meet market skill needs in those four spaces. Across the generations at work and the generation in school, more skill building needs to be done.
That�s why the San Jose State event was so exciting. This is a school and a group of students who are taking action and helping solve the problem. They know the real secret of social business is that people learn through interaction and exposure to a diverse set of experiences. They are applying that principle to the way they study the subject, actively participating in the IBM Academic Initiative to allow students and faculty to engage with experienced industry leaders around real world issues. And all of us � across generations � benefit by learning from each other and taking our skills to another level to drive greater success in our organizations.
Engaging and interacting more actively, therefore, will accelerate skill transfer across generations. But there is a way we can magnify our ability to learn from one another. Graham Mackintosh, in his keynote during the event, explained it in detail: social analytics. Describing smartphones as �human telemetry,� he pointed to an incredible amount of data now mapping people�s actions, movements, status, even their feelings. By analyzing this data, we are learning about one another at a terrific pace, uncovering better ways to serve consumers, faster ways to respond to emergencies, more effective ways to treat patients. And we have only scratched the surface. As Graham appropriately concluded his presentation, �It will be the next generation of business leaders � you � who will take this somewhere really exciting.�
Dan Hauenstein is the marketing and strategy leader for global IBM skill programs, including the IBM Academic Initiative, developerWorks, and the IBM Champion program. Follow Dan on Twitter @danhauenstein.
As organizations realize the power of both internal and external social networking tools, they are seeking employees with the skill set needed to advance social initiatives. Surprisingly, many organizations are discovering that their IT, research and development teams are a wealth of knowledge when it comes to working collaboratively.
For example, a popular software development methodology, Agile-Scrum, requires developers to stand up each morning and discuss the project they are working on, challenges they�re facing and how to overcome them. This gives developers the opportunity to talk through issues and take advantage of the collective skills of the group. In addition, when developers and IT professionals need an answer for a problem, they take advantage of internal and external resources � forums, blogs, Tweets or their coworker.
Data from the 2012 IBM Tech Trends Report indicates that more than two/thirds of the developers, students, professors and business leaders surveyed deem social business tools as imperative to their business success. The report actually revealed some pretty alarming statistics about the growing technical skill gap among today's professionals and students:
90 percent of those surveyed felt that their organization does not have the skills needed in business-critical technologies including social business, mobile, cloud computing or analytics.
More than 60 percent of IT/LOB decision makers and more than 73 percent of educators and students reported moderate to major skill gaps across all four technology areas.
And it's going from bad to worse: nearly half of the educators and students surveyed indicated major gaps in their institutions ability to meet IT skill needs in mobile, social, cloud and analytics. IBM announced a major new global skills initiative aimed at helping students, professionals and business leaders get the skills they need in social business and other key technologies.
Looking across your organization, how can you break down silos and help your employees embrace more digital, social and collaborative forms of communications?
Here are the top five skills each employee should acquire:
1. Define your social presence: Every time we engage in a social activity, we make choices that affect our presence. By presence, we mean achieving a position of distinction as a trusted business advisor, standing out in the marketplace as individuals and as an organization so that others can interact with us through our digital systems. The way you define your social presence will ultimately impact your eminence. You have the power to shape your eminence, through what you decide to share in the workplace and on the web.
2. Understand social communities and jump in: We all belong to communities in our daily, physical lives. With the advent of social media, we have the opportunity to join online, social communities that map back to our business and/or interest and connect with people across the world. Find and participate in social communities which help foster a greater sense of community belonging and inclusion.
3. Build your digital footprint or network by publishing your expertise: Work to build your "online brand" by cultivating your network and sharing your expertise. Internally, this will help coworkers find you quickly when a customer has a question or there�s an issue that comes up within your expertise.
4. Spend some time listening and engaging on social networks: There are a few steps within this step as you�ll want to listen and engage on the various external social networks that are important to you and your business. Run a Google search to see what others find when they search your name, check Twitter to see if you�ve received new @replies or direct messages and use relevant hashtags when posting.
5. Be a good digital citizen: A good digital citizen understands the responsibilities involved with using technology and digital media. Through awareness and thoughtfulness, you can be a good digital citizen and become a trusted and reliable resource.
These skills are easily acquired, but can take some time to fully develop. The first step in any social business is to familiarizing yourself with these skills and the technology available to help employees embrace their social profile.
Thanks again for making 2012 a spectacularly successful year for the IBM Software Blog. We'll be back in 2013 with more news, opinion and insights into the software that's changing the way the world literally works. Happy holidays!
If you recall, the report (released yesterday) revealed a workforce seriously short of skills in the technologies that most organizations have tapped as critical to their future growth, namely: business analytics, cloud computing, mobile and social business.
Today we're focusing on the gap in social business skills. As you can see in the findings below, organizations have begun their journey, but many have a long way to go before they can realize the immense promise of increased collaboration. For example:
Adoption & Investment
34 percent have deployed Social Business, with 11 percent implementing significant deployment. An additional 21 percent of respondents are now piloting the technology, and another 19 percent are planning to adopt it in the next two years
43 percent are planning investment in Social Business, with 16 percent planning an increase of 10 percent or more
Security was cited as the number one barrier to adoption for Social Business technologies (47 percent). The other top two barriers to adoption of social technologies were difficulty of measuring/tracking ROI (37 percent), and integration with existing systems and applications (33 percent)
60 percent of respondents cite social business skills gaps,with 22 percent reporting major skills gaps. Only 13 percent report sufficient skills
77 percent of students and academics report Social Business skills gaps � with 44 percent reporting a major skills gap
Social Business Security
More than half of respondents say their IT security policies don�t meet the needs of Social Business (54 percent)
62 percent plan to develop/acquire security strategies & policies in Social Business in the next two years
Build your social business skills at IBM Connect 2013
If the figures above are concerning to you, might I suggest heading down to IBM Connect 2013? Our pre-eminent conference on social business takes place January 27 to 30 in Orlando, Florida. Early Bird rates are available until December 10.
The other day I read that in an effort to get closer to customers, TD Bank recently began using Twitter and other social networking tools to listen to customers, reach out to them proactively, and respond in real time to their questions and concerns. Customers like it so much that TD Bank now has 25 dedicated customer service reps working the social airwaves 7 days a week, 18 hours a day � and the company started integrating social tools and methods into their overall customer support strategy.
The same day I read that Beiersdorf, a global skin care products manufacturer, recently deployed a social platform where its business partners � suppliers, consultants, inventors, universities, institutes � can submit product ideas and work with Beiersdorf to nurture them into new products. The results for Beiersdorf: Several new, jointly developed products, including a new shaving system developed in cooperation with Phillips � plus a not surprising increase in the number of new potential partners who want to do business with the company.
Both stories are good, but I find I�ve been sharing the Beiersdorf story more, probably because it demonstrates that getting social doesn�t necessarily entail engaging the entire world, or all your customers � that there�s real value in conducting social business even with just a small, targeted audience. You can find wisdom in groups as well as crowds.
I read both these stories, and a few others, in The Business of Social Business: What Works and How It�s Done, a new report based on an IBM Institute for Business Value survey of 1,100 businesses around the world, plus additional, in-depth interviews with more than two dozen social business leaders. It�s busting with the type of revelatory data you�d expect from a survey-based report � e.g. �46 percent of the companies surveyed increased their investments in social business in 2102, and 62 percent indicated they were going to increase their expenditures in the next three years.� But it also tells some of the very different ways these companies are using those social business investments, right now, to get closer to their customers, make their people more productive, and innovate faster. Which means it will almost certainly inspire some social business ideas of your own.
The following is a guest post by Kevin Custis, Business Sales & Delivery Executive for Strategy & Transformation and Global Leader Social Business and Mobility Services within IBM Global Business Services.
Most companies approach social business by adopting social media tactics. It�s a start, but it�s not enough. To gain competitive advantage, they must do more than adopt new marketing tools. They must also focus on making a transformational shift in how work is accomplished -- how everyone connected with the organization can be more effectively empowered to take make decisions, take action and innovate. Included in this shift are customers, employees, partners and suppliers.
Companies such as TD Bank and Cemex get it. By embedding social tools into core business functions and capabilities, they can better anticipate client needs, deliver exceptional experiences and make major improvements in organizational efficiency. These leading companies are integrating social into their strategies to drive competitiveness, manage risk and address the overall change management process.
On November 8, 2012, The IBM Institute for Business Value (IBV), in conjunction with the Economist Intelligence Unit, released the results from a survey of over 1,100 executives and 26 in-depth interviews with global businesses across a dozen industries. The survey investigated organizational views of social business. Here's what we found:
Social business is gaining notable traction in organizations: Half of the companies surveyed increased their investments in social business in 2012, and two-thirds indicated they were going to increase their expenditures in the next two years.
Organizations will primarily apply social tools and capabilities in the near term to:
Create valued customer experiences
Drive workforce productivity and effectiveness
Despite intentions to rapidly ramp up their social business efforts, companies recognize potential challenges: Nearly three-quarters of survey respondents reported being under-prepared for the required cultural changes. Two-thirds were not sure they sufficiently understood the impact social business would have on their organizations over the next three years.
Companies understand the value of social business, but do they know how to move forward? IBM provides expertise to help identify where social business can make measurable differences inside their organization and provide trusted guidance and assistance through the transformation process. We'd love to discuss the vast opportunity that social business presents with you -- knowing that biggest struggle may be with preparing for the cultural change.
IBM officially invites you to InterConnect 2012 from October 9-11 in Singapore, where business and IT leaders partner to turn opportunities into outcomes.
In the video below, IBM Vice Presidents Scott Hebner and John Dunderdale explain how, on today's increasingly smarter planet--where everything is becoming more
interconnected, instrumented, and intelligent--a new type of business leadership is emerging as technology dramatically impacts the success of businesses.
To win in this new era of interconnected industries, businesses and consumers, business and IT leaders have to connect with the people who can help turn
opportunities into outcomes. They need to:
Unleash innovation with a new approach to the economics of IT.
Manage to the velocity of today's rapidly changing markets and businesses.
Better leverage the volume, variety, and velocity of information to fundamentally reinvent relationships with your individual clients, employees and business partners.
InterConnect 2012 is the only conference where you can connect with an international network of peers in exchange sessions based on your areas of interest. It also helps you
connect to the issues and �hot topics� such as Cloud Computing, Mobility, Big Data, and Security that are changing the shape of your world and business and IT today and
To learn more about what we can expect to see around Mobile Enterprise at IBM InterConnect 2012, I interviewed Tracy Clark, IBM Mobile Marketing Manager.
What will be the key focus on Mobile Enterprise at IBM InterConnect this year?
IBM InterConnect will highlight speeding Innovation and extending reach securely with Mobile Enterprise - In a world where everyone is connected to everything, your organization�s infrastructure has no boundaries. Successful companies are doing business in motion. The challenge is managing and securing an infrastructure that connects an endless array of intelligent devices and sensors that are outside your control.
IBM InterConnect will examine how to transform your organization to a Mobile Enterprise -- fundamentally changing and creating new value for customer, supplier and employee interaction. It will explore how new data and transactions and analytics workloads can provide value and insight with the peace of mind that the security and management discipline required are future ready.
Why is this topic important right now?
Mobile is no longer a luxury or �want-to-have� � it�s a mandatory transformation organizations must go through today. Successful enterprises must be mobile. Employees, partners and customers are all mobile; they expect and demand it.
Smart mobile devices have now passed PCs in the marketplace, and there are expected to be 10 billion devices in market by 2020. Think of nearly any profession. Chances are they can do their job, even better, with use of mobile technologies. Mobile removes the boundaries of an office, a hard-wired IT system, and it brings data and decision making to the forefront.
There is real value in mobile. Both in terms of business efficiency � one study noted a 45% increase in productivity through the use of mobile apps and in terms of employee, partner and customer satisfaction and loyalty. Mobile is a critical part of the fabric of today�s enterprise. And CIOs recognize it and are prioritizing mobile in their strategy and plans.
Successful mobile enterprises are transforming the way they do business with redesigned processes and user experiences. In doing so, they are creating ever increasing data and transactions and new analytics workloads to derive value and insight. They are fundamentally changing and creating new value in the forms of employee, partner and customer engagement.
What type of Mobile content can we can expect to see at InterConnect 2012?
Conference attendees can join the hot topic session dedicated to �Speeding Innovation and Extending Reach with Mobile Enterprise� to interact with IBM mobile subject matter experts, hear customer stories from various industries, and see hands-on demonstrations of new capabilities from IBM that can help companies take the next steps to make mobile integral to their enterprises.
IBM executives, including Marie Wieck, General Manager of Application and Integration Middleware, will speak on the market context of mobile, IBM�s mobile point of view, and IBM�s mobile strategy going forward.
IBM Business Partners and customers will discuss how they are leveraging IBM Mobile products to extend and transform their business.
IBM Worklight and other IBM Mobile demos showing distinct value, benefits and solving real problems for customers through our IBM product capabilities will be available.
And IBM executives will be sharing some pretty big announcements around IBM�s new innovations and commitment in the Mobile space.
How can others stay connected with IBM Mobile news and information?
I suggest the following options:
This week you're bound to hear a lot of buzz around Analytics & Big Data, Mobile Platform and Solutions, Cloud, Security, Agility Commerce, and Social Business due the IBM TechForum in Bangalore, India on August 9.
If you'd like to tune into the conversations, you can follow #IBMTechForum on Twitter or the official IBM Twitter account, @IBMTechForum.
You can also watch the Opening General Session live from 9:00-11:00 am India Standard time (which is August 8, 11:30 pm-1:30 am Eastern Daylight Savings Time).
In this era of interconnected industries, businesses and consumers, a new kind of leadership is required to turn opportunity into business outcomes. Smarter businesses are capitalizing on information as an indispensable resource and using technology as the catalyst for unleashing innovation. They are expanding the digital world of the back-office into the front-office.
Given this new reality, Business and IT leaders are collaborating to better align business and technology investments in order to respond to three business imperatives:
� Re-invent relationships and uncover new markets
� Manage the velocity of business change
� Implement the new economics of IT to fund new innovations
At InterConnect 2012, collaborate with business decision-making peers, and see how they�re working with technology leaders to fulfill the vision of their senior leadership. Meet face-to-face with technical decision-makers and industry experts, and define new ways to achieve your organization�s strategic goals.
Hot Topic Sessions
At InterConnect 2012, participate in a rich selection of Hot Topic Sessions hosted by senior IBM thought leaders. Learn directly from IBM clients and business partners from a variety of industries, around the globe, as they showcase successful strategies that leverage the breadth and depth of IBM software and systems. Hot topics include:
� Changing the Economics of IT with IBM PureSystems
� Defending Against Cyber-threats with Security Intelligence and Behavioral Analytics
� Rethink IT. Reinvent Business with Cloud Computing
� Transforming Critical Business Processes
� Unlocking Opportunities with Big Data Analytics
� Gaining Competitive Advantage through Software Innovation
� Creating Exceptional Experiences by Combining Social and Commerce Best Practices
� Speeding Innovation and Extending Reach with Mobile Enterprise
� Transforming IT for Insight and Efficiency with Smarter Storage
� Enabling Growth with Enterprise Systems
Dig deeper into the initiatives that are shaping successful businesses by participating in subsequent facilitated Exchange Sessions, where you�ll learn to apply the lessons learned to your organization. End each day of InterConnect 2012 with a clear plan of how to share the expertise with your teams and begin charting the path to future value.
The InterConnect Solution Center will be open throughout the event, situated at the heart of InterConnect within the Compass Ballroom at Resorts World Sentosa. With topic-focused zones and interactive demonstrations, the Solution Center will bring IBM Business Partners and Subject Matter Experts together with customers and select IBM executives to form a single, unified Software and Systems showcase.
Network with peers in a comfortable, informal setting on the evening of Tuesday, October 9th at the Solution Center Welcome Reception, and at a special event at Universal Studios on the evening of Wednesday, October 10th.
At a glance, the conference agenda is as follows:
IBM InterConnect 2012 Agenda Day 1: Tuesday 9th October
08:00 � 9:30 Pre-Event: Business Partner Forum AND Pre-Event: Press & Analyst Forum
09:30 � 10:00 Networking Break/Solution Center
10:00 � 10:15 Opening General Session Host & Special Guest Speaker
10:15 � 10:35 A source of Global Innovation, the art of the possible in Growth Markets (Jim Bramante)
10:35 � 11:05 Turning opportunities into Outcomes (Steve Mills)
11:05 � 11:45 Unleashing Innovation: The New Economics of IT ( Rod Adkins)
11:45 � 12:00 Customer Guest speaker
12:00 � 13:30 Lunch/Solution Center
13:30 � 14:10 Managing the Velocity of Change (Leblanc)
14:10 � 14:50 Re-inventing Relationships and Uncovering New Markets ( Mike Rhodin)
14:50 � 15:05 Customer Guest Speaker
15:05 � 15:40 Special Guest Speaker
15:40 � 16:00 Networking Break/Solution Center
16:00 � 18:00 Connections: PEER � EXEC � SOLUTIONS EXPO � EXCHANGE SESSIONS by Business Imperative
6:00 � 7:30 Solutions Expo Reception
IBM InterConnect 2012 Agenda Day 2: Wednesday 10th October
08:30 � 09:30 General Session - Clients and BP Best Practices
09:30 � 09:45 Break
09:45 � 11:15 Hot Topic Sessions
11:15 � 11:30 Break
11:30 � 1:00 Hot Topic Sessions
13:00 � 14:00 Lunch Break/Solution Center
14:00 � 15:30 Hot Topic Sessions
15:30 � 16:00 Networking Break/Solution Center
16:00� 17:30 Connections: PEER � EXEC � SOLUTIONS EXPO � EXCHANGE SESSIONS by Hot Topic
17:30 � 19:00 SOLUTION CENTER Reception
19:30 � 21:30 Gala Event at Universal Studios Singapore!
IBM InterConnect 2012 Agenda Day 3: Thursday 11th October
08:30 � 09:30 General Session - Clients and BP Best Practices
09:30 � 09:45 Break
09:45 � 11:15 Hot Topic Sessions
11:15 � 11:30 Break
11:30 � 1:00 Hot Topic Sessions
13:00 � 14:00 Lunch Break/Solution Center
14:00 � 15:15 Connections: PEER � EXEC � SOLUTIONS EXPO � EXCHANGE SESSIONS by Hot Topic
15:15 � 15:30 Break
15:30 � 16:30 Closing General Session
This week, market research firm IDC ranked IBM tops in worldwide market share for enterprise social software. According to IDC's analysis of 2011 revenue, IBM grew faster than its competitors and nearly two times faster than the overall market which grew approximately 40 percent.
That's one pretty sweet three-peat.
According to the press release, IDC expects the enterprise social platforms market to reach $4.5 billion by 2016, representing growth of 43 percent over the next four years. While this demand is on the rise, organizations are still looking for ways to embrace social capabilities to transform virtually every part of their business operations, from marketing to research innovation and human resources, but lack the tools to gain insight into the enormous stream of information and use it in a meaningful way.
"Social software is gaining in momentum in the enterprise," says Michael Fauscette, group vice president for IDC's Software Business Solutions Group. "Companies are seeing significant gain in productivity and increasing value from successfully deployed social software solutions including supporting ad hoc work by bringing people, data, content, and systems together in real time and making more effective critical business decisions by providing the 'right information' in the work context."
The IBM portfolio of social software includes Social Collaboration, Unified Communications and Web Experience. Today, more than 35 percent of Fortune 100 companies have adopted IBM's social software offerings including eight of the top 10 retailers and banks. IBM's social business software and services is unique combining social networking capabilities with analytics to help companies capture information and insights into dialogues from employees and customers and create interactions that translate into real value.
Naturally, we're pretty excited about this news. Here's a sampling of what we've been saying:
"Integrating social technologies into business processes is an important early step in the transformational promise of social business. A social business can use analytics to derive insights from its networks of customers, partners, and employees, and ultimately use those insights to improve business functions. The big winners will be those who can gain real-time intelligence on the data being generated within these communities to be more competitive in their markets. Clients applying analytics to their business processes are improving productivity, driving innovation and speed customer responses saving time and money." ~ Delivering Transformational Social Technologies = Success for our Clients, a blog post by IBM Social Business GM Alistair Rennie
"I see IBM as a social business, because of the way we�ve broken down the barriers of reaching out to the people within the organization, but also how we�re leveraging these same tools externally facing, to interact with our partners and clients." IBM Social Software VP Jeff Schick in conversation with MIT Sloan Management Review.