Good strategies require good information; I think we can all agree on that. If you want to fly to Austin, for instance, it's important that you establish whether you mean the Austin in Texas or the Austin in Minnesota before you buy your plane ticket. Failure to do so will threaten the success of your Austin-visiting strategy at a deep level. You might also think of this in terms of the military phrase �actionable intelligence.� If the intelligence isn't very good, the action you're... [More]

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