Guest post from Becky Smith, Product Marketing, IBM Business Analytics
In a way, doesn't everyone in business analytics have a little bit of Don Quixote in them?
We're all on a bit of quest to find answers hidden in our never-ending, growing piles of data. And often, we find ourselves tilting at windmills and fighting futile battles with IT, with spreadsheets or with silo'd applications that only do one specific task.
Close your eyes for a minute and let yourself dream about a world where there is a single vendor that delivers a family of products including reporting, analysis, modeling, planning and collaboration.
What if that family of products not only has a common set of capabilities but is also integrated and talks to other members of the family so they all live happily together? And, what if a mid-sized business could get the same self-service experience, what-if scenario modeling and the ability to discover and assemble their data across both business intelligence and performance management as a large enterprise?
This is a notion we call "right sized analytics." An enterprise solution might be too big and expensive for your organization, while an individual point solution might be too small and limiting and unable to provide the needed integration with a mid-sized or larger enterprise solution.
Right sized analytics means having an entire family of products built on a common foundation that enables individuals, workgroups and enterprises to access and analyze corporate information and easily share insights across the organization. Basically, it doesn't matter where you begin your analytic journey, as long as you have the comfort knowing that the solution will grow with you.
For example, an organization might have an issue with customer retention. Through the analysis of support calls, an individual user might uncover that there is a 15 percent increase in dissatisfied customers due a product defect. This information can then be shared back into the analytics solution so the manufacturing and support organizations can improve product quality, and plan to offer customers special promotions and increase customer service for the entire customer base, respectively.
Does this scenario only exist in your subconscious?
To steal some lyrics from the song, "The Impossible Dream:"
That one man, scorned and covered with scars,
Still strove, with his last ounce of courage,
To reach ... the unreachable star ...
In feedback from our customers, they've talked about the battles scars they've received in their quest for a common set of systems working seamlessly together. Stay tuned for part 2 of this post and hear why that business analytics star is no longer unreachable and how a complete family of products can:
� Address the needs for your organization � regardless of size
� Empower individual users, workgroups and enterprises
� Allow the organization to start anywhere and go everywhere
For more information:
� To learn more about the not so impossible dream, register for the IBM Innovations in Business Analytics Virtual Launch Event on March 7, 2012.
� TaketheAQ quizand find out where to begin your analytical journey.
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