Now, imagine it can drive itself. With you inside.
Finally, imagine arriving safely at your destination in complete safety and comfort, without having touched the steering wheel.
Your car is not a car. It's a smartphone on wheels.
This is Continental's vision for the new era of intelligent transportation. It's just one of the Bold Moves made possible by IBM solutions in the cloud
"Bold Moves" is the theme for this year's IBM Pulse event in sunny Las Vegas and in the opening general session more than 11,000 attendees learned how IBM Cloud solutions are enabling developers, business managers and IT managers to use Cloud as a growth engine for business.
In a nod to both the gaming industry's reliance on cloud and the ascendance of the milennial developer, today's opening video put attendees in a simulated Formula One racing game and piloted them through the familiar gaming gamut of levels of increasing difficulty. Racer turned into intergalactic fighter and as each stage was unlocked, a new and valuable business attribute was revealed: Speed. Agility. Performance. Scale. Precision.
Then acrobats tumbled from the rafters. Or, in a metaphorical sense, the Cloud.
Welcoming acrobats and attendees alike was veteran technology journalist David Pogue, who referenced the video in his opening remarks: "Business isn't a game, but gaming is big business: some $15 billion a year in the United States alone."
Technology gave way to demographics. Pogue then adopted the role of the exasperated parent, pointing to the media habits and behaviors of his three children: No email, no voice mail. Instant access to content on demand. A high degree of comfort with a variety of free services in exchange for personal data. And everything enabled by their mobile phone.
"These are the people who are going to be at Pulse 2020."
These kids will also be driving by 2020. But whether it's simple grocery run or a cross-country road trip, their motoring experience is bound to be as different from it is today as their communications habits are from those of their parents.
Taking the stage to illustrate the bold shifts under way in the automotive industry was Brian Droessler, VP Software and Connected Solutions for Continental AG.
"The cloud is reshaping how cars are designed and how owners interact with them," he said. "We're seeing a new era of cars that are safer, more comfortable and more efficient." And that will drive themselves.
Connected, self-driving cars will be part of what Droessler called "intelligent transportation systems" in which vehicles communicate no only with cloud based services for real-time navigation and traffic information, but with other vehicles and systems as part of the internet of things.
By 2025, Droessler said, the market for connected car techonlogies, service and cloud is expected to reach $600 billion. He also illustrated how the cloud is reinventing the development environment. Much like big iron IT systems, cars themselves are evolving from large and static entities that can't be changed into platforms for continuous innovation and new feature delivery.
Soon, car owners will be able to download, alter or install new capabilities and features to their car as easily as you download apps to your phone. "The car will join the API economy," said Droessler. "The cloud is the app store for your vehicle."
More to come. In the meantime, follow #IBMPulse on your favorite social networks to stay up-to-date on all the news!
Likes before 03/04/2016 - 0
Views before 03/04/2016 - 4083