In my role as a Mobile Solution Architect I have spoken at length with several customers about the need to tie existing business processes in with their mobile strategy. There is a wealth of value in this approach because it enables organizations to enhance the customer interaction while streamlining the overall process.
In this blog I discuss the value of combining IBM Smarter Process and IBM MobileFirst initiatives to achieve an IBM Mobile Smarter Process. To be clear, a Smarter Process is simply a business process, which is invoked in response to an event (for example, a loan application or an insurance claim). The IBM MobileFirst platform enables an enterprise to support a complete mobile strategy.
Mobile Smarter Process helps customers to reinvent how their business executes by exploiting mobile technologies. The goal is to fundamentally change how an organization does business by integrating Mobile and processes. It enables a radical simplification of every customer interaction and leverages new mobile contextual opportunities for customer engagement.
Mobile provides the channel and the functionality. Process provides the rigor and the discipline. Organizations should identify the mobile interactions that add value to their processes and then re-designed or re-invent those processes to harness the mobile interactions. Mobile creates numerous timely interactions that can be harnessed for goal-oriented results with Smarter Process.
Harnessing Mobile interactions with Smarter Process
By definition, IBM Mobile Smarter Process enables organizations to take advantage of mobile technologies and embed those very technologies directly into the enterprise. It promotes radical simplification of every interaction, allows organizations to use new mobile contextual opportunities for customer engagement and personalization, and it allows the clients to interact with the organization when, where, how and as much as they want to.
Additionally, IBM Mobile Smarter Process creates a "never before seen" level of personalization between the organization and the client. It allows organizations to empower their employees. No longer are employees tied to their desks in an office, now they have the ability to work more closely with their clients, make improvements, and come up with new innovations to drive greater value and efficiencies. Lastly, it allows organizations to establish their ecosystem where new partners, new sensors, and new data lead to the establishment of completely new set of experiences and possibilities.
IBM Mobile Smarter Process is a true game changer, and it's ready for primetime now! The IBM Redbooks publication Extending IBM Business Process Manager to the Mobile Enterprise with IBM Worklight outlines an approach that organizations can use to identify where within the organization mobile technologies can offer the greatest benefits. This book discusses architectural patterns for exposing business processes to mobile environments and it includes practical implementation examples.
Steve Mirman is a Senior Certified IT Architect focusing on IBM Worklight and the MobileFirst portfolio. He has over 15 years of IT experience as an application developer, solution architect, and product specialist. In his current role, Steve leads proof of concept implementations and consults with customers throughout North America on mobile strategy, architecture, and integration. He holds numerous IT certifications and has authored several technical articles. Steve is a co-author of the IBM Redbooks publication Extending IBM Business Process Manager to the Mobile Enterprise with IBM Worklight
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