As you know, we're pretty excited here at IBM since 2011 marks IBM's centennial birthday, and we have all sorts of cool activities planned to celebrate throughout the year. You can learn more about these activities at the IBM100 Web site.
One fun new social media activity that Kate Motzer, IBM Centennial social media butterfly, recently started on Twitter is a "Name That Icon" contest that will run on select Fridays until September, 2011.
I joked to a friend the other day that I don't throw around the term "most awesome person on the planet" all that much, but when I do it's usually because I'm either talking about Batman and/or Felicia Day.*
Of course, it helps that Codex...err, Felicia...is a real person.
The reason I'm talking about her is that she's the keynote speaker for Innovate 2011.
How Do You Know Her?
As an actress, you've probably seen Felicia Day on any number of television programs, in various films and as "Penny" in Dr. Horrible's Sing-Along Blog.
But it's her own award-winning web series, The Guild, that makes her one of the most innovative creators working in the entertainment industry.
What Is The Guild? (or, "Which came first? The pirate, or the hook?")
The origin of the series is familiar: Actress is not getting the roles she wants so she decides to write her own vehicle to showcase her talents.
It's similar to what Matt Damon and Ben Affleck did with their Good Will Hunting screenplay.
But that's where the similarities end. Hollywood said "yes" to Damon and Affleck, they sold their screenplay and made their film inside the existing studio system.
With Day, Hollywood said "no" to her television idea for a sitcom about gamers (Hollywood deals in broad strokes, not niche markets). So, instead of letting the system dictate the rules, she decided to go another way. She decided to make the show herself and distribute it on the Internet.
And that is where it got interesting.
How She Did It
The Knights of Good (Day's production company) own The Guild. Funding has/is done through a combination of online donations, merchandising, sale of DVDs, a distribution deal with the Microsoft Live network and sponsorships from companies like Sprint.
There have been (and are) other web series, but part of the charm of The Guild is that the writing taps directly into the zeitgeist of modern nerd culture and gaming. Of course, it helps that Day is a child of the Internet and a gamer ("write what you know").
It also helps that, see above, she owns the show. No "studio notes." No focus groups. "Final cut" is something entertainers spend years trying to obtain inside the Hollywood system but the new rules of ownership, going outside the system, give Day "final cut" now! "Studio notes" and focus groups have been replaced by direct audience feedback and interaction.
To that point, one of the reasons The Guild works is that Hollywood tends to keep comedy as broad as possible (focusing on the mass audience). The Guild cuts out the "middleman" and manages to combine classic situational and relationship comedy with jokes about hit points and character inventory to an audience that was just waiting for a show that spoke to them.
The Loyal Fanbase By The Numbers
Building a web series business meant that Felicia Day had to become an entrepreneur and as she rose to the challenge, becoming an innovator; building her audience one loyal follower at a time.
Twitter. Facebook. Conventions appearances. She and the cast and crew have any number of ways to interact with their audience and foster their loyalty and participation.
That's one of the most innovative things about The Guild. The level of customer loyalty to the business is considerably high.
As a guy who sits in a room all day doing marketing, I can tell you that fostering customer loyalty is extremely difficult.
But the numbers don't lie. Just looking at Felicia Day's Twitter stats, she has 1.8 Million followers. That doesn't include any of the cast or crew or the official Twitter ID.
To put this in perspective, The Big Bang Theory is a network television show that is targeted towards a similar audience. Of the three actors from that show on Twitter, the one with the highest following is only at 158,000 (and the show itself is nowhere to be found on Twitter, the unofficial ID barely clocks in at 30,000 followers).
Even American Idol, a show that has some level of "active" participation from the audience who vote as they watch the show, only has 220,000 Twitter followers.
While Twitter is only one metric, it does show a level of active participation that indicates Day is doing something right here.
The numbers are just one indication that Hollywood is still struggling to make this Internet thing work for them. The future is in the untapped niche markets, and they're still struggling to get there. Let alone build customer loyalty.
Felicia Day not only has it figured out, but she's successfully pushed well ahead of the curve. Heck, I haven't even gotten into her side project; working with BioWare on a web series for their new game, Dragon Age Redemption.
I could easily go on for another fifty pages further elaborating on why she is one of the most innovative people working today.
If you're working in software, and you're not attending Innovate...what are you waiting for? In addition to hearing her keynote, there's a ton of amazing sessions and interactions with customers, Business Partners and IBMers waiting for you in Orlando.
Here's the welcome video from Day. Watch it and get yourself over to Innovate. You will be entertained. You will learn from her. And you will be inspired to innovate.
Go here for registration and we we look forward to seeing you there.
PS the funniest thing about this blog post is that Tiffany Winman "asked" if I would write up something about Felicia Day. It's like "asking" your kids if they want to go for ice cream...at DisneyWorld.
PPS I got to meet her at SXSW and I can say without a doubt: one of the nicest people I've met.
I�ll be attending Government Forum and hope to see you there. For those of you who are attending, here are 10 things you can do to prepare:
1. Follow me on Twitter. I will be tweeting updates throughout the conference, along with information about smarter government, what I am learning and what others are learning from me. I�ll be using the #IBMGF tag.
2. View our demo, Analytics for Smarter Government, and find out how IBM Cognos and IBM SPSS solutions give leaders the trusted information they need to improve programs and services, lower risks and achieve better government outcomes.
3. Tune in to the big picture. IBM Business Analytics solutions can help you tackle challenges around cyber security, customs and immigration, crime prediction and prevention, performance management, traffic congestion, tactical defense data and more.
4. Think about how your organization uses social media. Jimmy Wales, founder of Wikipedia, is the Forum�s keynote speaker. He�ll discuss how governments use social media to interact with citizens to improve services and drive better outcomes.
The annual Impact follow-up issue of the IBM Software Newsletter is always popular, and this year's was no exception. What WAS exceptional was how evenly reader interest was divided among the Impact related articles in the issue � based on click-through, it was basically a 9-way tie for first among the top stories. So in case you missed the issue � or, for some unimaginable reason, aren�t an IBM Software Newsletter subscriber � here are quick links to ALL the Impact items in the newsletter:
Are you a technical evangelist on the Rational product line? Do you blog heavily in this area or regularly respond to forum postings? Have you written books on Agile methodologies or other aspects of collaborative development?
If so, you may be prime candidate to join the cadre of IBM Champions.
Launched earlier this year, the IBM Champion program aims to recognize those individuals who make a valuable contribution to the technical community. As Redmonk�s James Governor has pointed out, developers are the �new kingmakers�: an important constituency in technology. So IBM will offer IBM Champions the following benefits:
Recognition -Increased visibility and recognition within IBM communities, events and conferences; Featured profile on developerWorks and more
Exclusive access to IBM product teams, exclusive preview to new product briefings
Preferred access to free IBM software for evaluation and demos
Invitation to events - discounts for events and conferences
This short video from developerWorks Director Alice Chou spells out what it takes to become an IBM Champion and what you will receive:
Think you have what it takes? Come visit us at the developerWorks pedestal at the Innovate conference to learn more about the IBM Champion program.
If you want to know what someone thinks, just ask. Better yet, just listen.
Unsolicited feedback is everywhere and oftentimes people will tell you what they�re thinking without any prompting.
The world is a noisy place and the advent of social media has resulted in nearly nonstop dialogue in countless locales. In fact, we'd go so far as to say that we live in the "Age of Over-Sharing."
Social media has unleashed the power of self-expression. Gone are the days of the internal monologue. Today, we live under the banner of "TMI" or Too Much Information. People share everything � maybe it's therapeutic � from medical ailments to stories about their kids and pets to recipes to life's aggravations to their favorite (and more often least favorite) restaurants, brands and products.
This over-sharing might seem useless to some, but this �babble� actually has incredible hidden meaning, relationships, patterns and trends.
Companies today would be shortsighted to ignore what their customers are saying about their products and services, in their own words. Those opinions are essential nuggets and reveal much more insight than traditional demographic or transactional data.
The challenge in analyzing customer insights used to be in gathering enough data to make informed decisions. Social media has created a new challenge: understanding the rich content from endless streams of data.
That is why IBM continues to innovate and expand itsbusiness analyticsportfolio to help organizations use social media to gain insight into consumer opinions and spot trends related to products and brands.
Today, IBM announcedIBM Cognos Consumer Insight, a new social media analytics application based on technology research assets developed byIBM Research Labsin Almaden. IBM Cognos Consumer Insight allows customers to listen, measure and analyze large volumes of publicly available social media content from billions of blog posts, thousands of online forums and discussion groups, as well as publicly available content on Facebook and Twitter.
A recentWinterbury Groupreport claims that social media marketing is expected to increase 13.2% to $1.2B, where direct mail and broadcast advertising remain unchanged.
Recognizing the amount of critical data resting within these social media sources is important for businesses to capitalize on, and offers an opportunity to extract this intelligence to better interact, react and mine customer opinion and feedback.
For example, if a retail merchandising manager from a high-end fashion line wants to gain better visibility into how a newly released woman�s print dress is being received by consumers, IBM Consumer Insight identifies, captures and reports on millions of pieces of social data to provide instant feedback on that particular item.
Managers can now use this critical feedback by analyzing key words found associated with the dress to better understand buying trends � if the red print dress is being described as too loud or too bold, brands can now make recommendations to the designer on creating the dress in blackinstead or red in order to adjust to customer preferences.
It also helps organizations analyze the success of their marketing campaigns, such as what are consumers saying and hearing about my brand? What are the most talked about product attributes in my product category? Is the feedback good or bad? How are consumers responding to our new advertising campaigns? What is my competition doing to excite the market?
For example, what if a famous pop star is doing more harm than good as the spokesperson for the brand? Brand campaign managers can now evaluate data from prime social sources to make smarter decisions around advertising campaigns moving forward and tweak current campaigns.
All of this information can be easily displayed on a dashboard with tables and crosstabs, as well as pie charts and trend charts to easily understand and share what is being said in the social media landscape.
A Truly 360 Degree View of Customers
It is relatively easy for organizations to analyze transactional data to learn which customers spend the most on goods and services. Adding demographic and attitudinal data from a satisfaction survey can help further segment customers into meaningful groups and thus drive different responses or communication strategies.
The cherry on top is social media data. It provides even richer insights into customers� true feelings because they�re speaking in their own words and by their own initiative. The ability to now incorporate social media data from IBM Cognos Consumer Insight intopredictive analytics solutionsgives businesses a comprehensive understanding of their customers. By understanding customer preferences and buying patterns, businesses can build predictive models to better determine future outcomes with a great deal of confidence. Knowing that customers who complained about customer service tend to leave for competitive offerings, businesses can preemptively act to retain those customers.
Marketing no longer has a mute button. With business analytics software, organizations are better enabled to transform their customer relationships by actively listening to what customers are saying onpublic social media channels.
Most customers expect (and demand) greater levels of intimacy from the companies with which they choose to do business. The analysis of social media data moves organizations one step closer to the goal of achieving truly scalable one-to-one marketing.
By turning up the volume, organizations are more agile, precise and responsive to market and customer demands.
This blog is written by Mauricio Godoy, IBM Analyst Relations.
IBM�s Cloud Forum in San Francisco introduces Quora into the IBM SWG Analyst Relations program.� Quora�s interactive Q&A features provide cloud computing executives with a social platform to exchange questions and answers with their analyst audience.
The goal of using Quora at IBM�s Cloud Forum is to provide analysts with access to executives and valuable knowledge about how clients are benefiting from IBM�s cloud computing services.� Quora is growing, and its ability to unite analysts with tailored information is a valuable opportunity for events.�
Analysts can publish their questions; executives can publish their answers.
Executive participation plays a major role in Quora�s success at this event. Their participation is appreciated and their expertise is valued. The following IBM Cloud Computing executives are now participating on Quora�s IBM Cloud Forum Topic:
Lauren States - Vice President, Technology Strategy, Growth Initiatives, IBM
Jim Comfort - Vice President, Portfolio & SO Offering Management, IBM GTS
Angel Diaz - Vice President, Software Standards, IBM Software Group
Knowing which analysts are on Quora is key. Informing them a topic has been created so they may participate, and including a link to the topic in an email is helpful.
Your ideas or suggestions are welcomed in the comments.
I've been involved in a lot of behind-the-scenes kind of stuff lately, but I thought I'd pop back in briefly to shed some light on some of the great work my colleagues have been putting out there in the last two weeks or so. Ready? Here goes....
Performance 2011 - Make the leap from Insight to Foresight
If you're new to Performance, here's the scoop: It's a live, one-day where you'll be able to see the latest products (including IBM Cognos 10), talk to the people who built them and meet people who are already using them. You'll also get to learn about the latest thinking from our business analytics brain trust about how to best leverage IBM business intelligence, predictive and analytics, as well as financial performance and strategy management software for better business outcomes.
There's something for everyone at these events, whether you've been using our solutions for years or merely kicking the tires. Here's the keynote abstract:
Accurate, confident and the first to buzz in, Watson showed us what�s possible when you apply powerful analytics to complex questions by winning on Jeopardy! What could you do with similar capabilities?
For starters, you could anticipate and shape business outcomes to outperform your peers with clear and immediate insights into past, present and future performance. You could cut costs, boost profits and minimize risk across all facets of your organization. You could minimize disruption and capitalize on trends through better predictions about your customers and your market. You could compare �what-if� scenarios to build better forecasts, drive better decisions with immediate and relevant information and break down information silos for more effective collaboration.
In short, you could begin your journey to becoming an analytics-driven organization.
Drawing on the most recent offerings from our rich and robust portfolio of IBM Business Analytics software, this keynote is sure to spark your imagination.
The Finance Forum Switzerland was held at the famous and gorgeous Dolder Grand hotel. It is situated high above the city with breathtaking views left and right. Steve Morlidge, the author of �Future Ready� delivered a refreshing keynote about best practices in forecasting. He will be speaking at many different Finance Forums across Europe this year. We also had a customer speaker from a 500 year-old company (can you believe that?): Mr. Binzegger from Orell-Fuesseli talked about their innovative use of SPSS software to develop highly accurate credit ratings for companies. We also heard Mr. Wirth from Nycomed talk about how to build an effective reporting and information strategy in a global environment. The Dolder Hotel staff also served up some amazing food and coffees during the break. Great event.
Government Forum: Hear from Jimmy Wales, Build a Smarter Government
Wikipedia founder Jimmy Wales is the keynote speaker for this year's IBM Government Forum 2011, our eighth annual event dedicated to improving outcomes in the U.S. federal public service.
This one-day event is happening Wednesday, May 4 at the Ronald Reagan International Trade Center in Washington, DC. This year's event will feature breakout sessions, hands-on workshops and panel discussions with government officials, thought leaders and IBM business analytics executives including Rob Ashe. It's also being sponsored by The Performance Institute, a non-partisan think-tank and one of the nation�s leading authorities on performance-based management practices. The tracks include "Tying Performance to High-Priority Goals," "Achieving Better Outcomes with Predictive Analytics, " and "Assessing and managing Risk." The impressive list of speakers includes:
Elizabeth A. McGrath , Deputy Chief Management Officer for Department of Defense
Cherreka Montgomery, Director of Evaluation and Measurement, Office of the Under Secretary for Public Diplomacy and Public Affairs, Office of Policy, Planning and Resources, Department of State
Kristine Leiphart, PhD, Assistant Inspector General for Administration Office of the Inspector General, U.S. Department of Commerce
BARC, the Business Application Research Center, is conducting its 10th BI Survey. Dubbed "The Customer Verdict," it's the world's largest survey of business intelligence and performance management users. The Center is asking BI users to answer the survey (all answers are anonymous) in exchange for a summary of the full survey and a chance to win one of 10 $50 Amazon gift vouchers. The Survey will run until the end of May and is available in four languages. BARC provides great insights into companies' buying decisions implementation cycles and the business benefits they realize. They say the survey should only take 30 minutes to complete, so why not contribute to the research?
Phew. There's lots more I could write about, but I think I'll end it there. Until next week, keep up the good work in pursuit of better business outcomes. We're all in this together.
On Day 2 of the IBM Impact conference, IBM sponsored a Smarter Commerce press conference. IBM General Manager of Industry Solutions, Craig Hayman, introduces a panel of speakers and provides an overview of the Smarter Commerce announcements in five key areas:
1. Advanced analytics: IBM Websphere Commerce and IBM Coremetrics Web Analytics help IBM customers better understand the effectiveness of marketing campaigns by giving them better visibility into their campaigns through detailed metrics and insights.
2. Cloud computing: IBM Coremetrics Lifecycle helps IBM customers track key customer advancement milestones as they decide on how to invest on targeting customers. The solution helps tracks marketing programs or new content and products launches.
3. Cross-channel commerce: IBM Websphere Commerce combined with IBM Coremetrics Intelligent Offer enables IBM customers to hop between channels such as web and mobile devices to gain immediate insight into behavior of customers. In the B2B space, IBM combined IBM Sterling Commerce with IBM Cognos Analytics to help in the� configure, price, and quote process for customers to give a detailed understanding of pricing configurations.
4. Social business: IBM Coremetrics Social Analytics combined with IBM Websphere Commerce helps customers to get insights into metrics around terms and marketing aspects important to their social marketing campaigns.
5. Supply chain planning and execution: IBM Sterling Commerce Order Management combined with IBM Websphere Commerce helps customers manage the order as an item to be tracked through its entire life cycle. The solution allows IBM customers to optimize inventory, reduce stock outs, and more.
See the entire Smarter Commerce press conference below.
�In case you missed the press conference livestreamed from the IBM Impact conference yesterday, see the replay below. It covers some of the great announcements around Smarter Commerce, business process management, cloud computing, mobility and more in the Impact press kit.
Everyone who works in corporate finance has probably at least heard of XBRL. And if you�re an IT person who supports your company�s finance department, you�ve definitely heard of XBRL.
XBRL is the abbreviation for �eXtensible Business Reporting Language.� It�s the name given to both a method of formatting financial statements and a worldwide initiative aimed at making corporate financial information more uniform and more transparent. XBRL is here, and here to stay. And in this article, we�ll introduce you to a few of the basics.
The serious game of �tag�
XBRL involves the labeling or �tagging� of information in a financial report or regulatory filing with metadata that precisely defines what each term means. The definition is consistent from one company�s documents to another�s because the tags are referenced to an agreed-upon taxonomy (essentially, a dictionary), which gives an exact definition for each term.
Here�s the reason we need XBRL. If you�re in the market to buy, for example, a new car, you�ve got plenty of ways to research your choices and make �apples to apples� comparisons. But if you�re an investor trying to research publically held companies, the apples-to-apples part is a lot more difficult. Figures like earnings per share or net income are easy enough to find and compare. But the pages and pages of numbers that appear in an annual report, for example, can have slightly different�or significantly different�meanings from one company to another. And important details can be hiding in plain sight in the footnotes. XBRL is intended to change all that.
XBRL is in the process of being adopted by regulatory authorities around the world. In the U.S., XBRL reporting has been mandated by the U.S. Securities and Exchange Commission (SEC) and is being phased in over several years, with the largest companies already submitting their filings in XBRL-tagged format. One of the key individuals who began the drive for XBRL several years ago is the former Chairman of the SEC, Christopher Cox. During his tenure as Chairman, Cox stated that his goal for XBRL reporting was nothing less than the �democratization of financial information and analysis, and the empowerment of individual investors.�1 (Mr. Cox will be the featured keynote speaker at the Vision 2011 Conference in Dallas on May 16, where he will give an address titled Technological Modernization in the Era of Transparency.)
The benefits of XBRL, however, are not just for investors and regulators. For the finance organizations that use it, XBRL �dramatically expedites the automated processing, collection, and analysis of business information.�2
Let�s get granular
XBRL tags are not altogether different from the HTML tags you can see when you open a Web browser and go to the View menu and click Source. There, you may see a <b> that indicates boldface text, or a <p> that indicates a new paragraph. In XBRL, the tags all refer to the taxonomy, which is consistent for all companies filing in XBRL, so you can be confident that a given number means the same thing for Company A as it does for Company B.
In the early phases of XBRL reporting, �block tagging� is sufficient. That�s where a discrete block of text, such as a footnote, receives only one tag. In the latter phases, �detail tagging� is required for virtually every number in the report. In the final phase of detail tagging (called �Level IV�), several thousand tags may be applied to documents in a single filing period.
It�s a complicated process, but it�s one that must be done at every publicly held company, and must be done accurately.
Outsource, �bolt-on� or integrate?
How can finance and IT work together to meet the XBRL mandate in the most efficient way and with the lowest risk of error? Finance organizations have been taking three different approaches, each with its own advantages and disadvantages.
The first approach involves outsourcing the tagging process to a third-party service provider. This option saves the finance team a lot of work, but it�s costly and it leaves the finance team with less control over the process and less opportunity to make last-minute changes. Responsibility for any errors, of course, still rests with the company making the filing.
The second approach involves a �bolt-on� solution, in which a report is created in the traditional manner and tags are added or �bolted on� afterward. This is cheaper than outsourcing and keeps control of the process in-house. But it still adds an extra step to the reporting process and does little to help you catch errors.
The third approach uses an �integrated� XBRL solution. In this approach, XBRL tagging is incorporated throughout the reporting process. An integrated XBRL solution has many advantages, the most important of which is that it streamlines report creation and improves consistency over time and across different documents. An integrated solution gives the finance team the greatest control over the process and the greatest assurance that the tagging will be correct and the risk of error will be minimized.
For your short list of XBRL solutions
Most industry analysts prefer the integrated approach. And we�d like to recommend one integrated solution for your short list of XBRL alternatives. It�s CLARITY FSR from Clarity Systems, an IBM company and one of the most recent additions to the IBM Business Analytics family.
CLARITY FSR enables you to tag documents once and then automatically re-use the tags in future reporting periods, thanks to the solution�s unique Tag OnceTM functionality. CLARITY FSR also makes collaboration and workflow management easier, so you can keep track of who is responsible for various part of a document and keep the taxonomy current with minimal effort. In addition, CLARITY FSR includes features that help you audit changes to your documents, so you know who changed what and when. It also enable you to maintain consistency when a document is produced in different output formats, such as Microsoft� Word, PDF or Adobe InDesign.
For further information�
We could go on, but we promised to give you just the basics. So if you�d like to learn more about XBRL, you can get an excellent overview by downloading a free PDF of the book, SEC XBRL for Dummies from our website. (Look for the familiar yellow cover on the right-hand side of the web page.) And if you�re deeply involved in your own company�s XBRL initiative, you won�t want to miss the Vision 2011 Conference, May 15-18 in Dallas. It�s the best place to see the CLARITY FSR� solution in action and learn in depth and in detail about a full range of topics in financial management.
People like former SEC Chairman Christopher Cox have high hopes for XBRL�s capacity to make financial information easier to find and easier to use for everyone. And with the right approach, it can be a boon, and not a burden to your finance organization.
This morning, IBM officially kicked off Impact 2011, with an opening general session hosted by comedian Larry Miller, and appearances by IBM executives John Iwata, Nancy Pearson, David Farrell, Marie Wieck, among other guests.� The session focused both on IBM's history of innovation, and on how this history positions IBM to help business become more agile in today's marketplace.� If you missed the keynote, you can check out the replay on Impact TV.� In addition, stay tuned to Impact TV throughout the day for live interviews, conference insights, and more.
For IBM Business Partners, the conference actually started yesterday, with the Impact 2011 Business Partner Summit.� The Business Partner summit provided partners with a series of sessions and keynote presentations tailored to help them optimize growth and deliver results.� Business Partners also got a preview of Impact product announcements, such as IBM's new Business Process Management platform, as well as insight into how they might expect these announcements to impact their businesses in the coming year.� A full list of announcements from the Business Partner Summit, as well as presentations from the Summit breakout sessions, is available on PartnerWorld.
One of the biggest announcements of the Business Partner Summit was official recognition of the 2011 Impact Business Partner Award winners.� The awards recognize Business Partners who have demonstrated excellence in delivering business value solutions to our clients based on their integrations with WebSphere software.� The 2011 Impact Business Partner Award winners are as follows:
Impact 2011 Distributor Excellence Award
Winner: Tech Data GmbH and Co-Azlan
Finalist: Arrow ECS
Finalist: Nippon Information and Communication
Impact 2011 Best of Show Award
Winner: Zobrist Consulting Group
Impact 2011 Cloud Innovation Award
Winner: Haddon Hill Group
Congratulations to all of the 2011 Impact Award winners and finalists!
And finally, for those of you who could not make it to Impact this year, you can get all of the details on these and other announcements with our WebSphere Business Partner Webcast, live from the conference in Las Vegas.� The webcast will feature Nancy Pearson, Vice President of Marketing for WebSphere, BPM and SOA, and David Wilson, Worldwide WebSphere Business Partners, General Business and Enablement.� The two will share their impressions of the conference, speak with partners in attendance, and inform you of what's new and exciting from WebSphere and IBM's Business Partner Programs.� Here's the details:
Interested partners will need to register in order to attend. � Once you have registered, you will receive a confirmation email with the call-in information and e-meeting details.
Looking forward to seeing you at the Business Partner Summit next year!� In addition, don't forget to attend the Impact Business Partner Reception, Tuesday from 6:00 to 7:00 p.m. PDT in the Palazzo Ballroom on Level 5.
You can watch live portions of the IBM Impact Conference in Las Vegas remotely from the IBM ImpactTV Livestream channel. The keynote general opening session begins at 8:15 am Pacific Time on Monday, April 10. General sessions will also take place at 8:30 am Pacific Time Tuesday and Wednesday next week.
Over 6000 business and IT leaders will be attending the the IBM Impact Conference in Las Vegas next week to discuss building smarter systems and more agile, efficient business processes. The conference begins this weekend and runs from April 10-15. An Unconference will also take place as a further breakout venue for developers and technical professionals.