I�ll be attending Government Forum and hope to see you there. For those of you who are attending, here are 10 things you can do to prepare:
1. Follow me on Twitter. I will be tweeting updates throughout the conference, along with information about smarter government, what I am learning and what others are learning from me. I�ll be using the #IBMGF tag.
2. View our demo, Analytics for Smarter Government, and find out how IBM Cognos and IBM SPSS solutions give leaders the trusted information they need to improve programs and services, lower risks and achieve better government outcomes.
3. Tune in to the big picture. IBM Business Analytics solutions can help you tackle challenges around cyber security, customs and immigration, crime prediction and prevention, performance management, traffic congestion, tactical defense data and more.
4. Think about how your organization uses social media. Jimmy Wales, founder of Wikipedia, is the Forum�s keynote speaker. He�ll discuss how governments use social media to interact with citizens to improve services and drive better outcomes.
Are you a technical evangelist on the Rational product line? Do you blog heavily in this area or regularly respond to forum postings? Have you written books on Agile methodologies or other aspects of collaborative development?
If so, you may be prime candidate to join the cadre of IBM Champions.
Launched earlier this year, the IBM Champion program aims to recognize those individuals who make a valuable contribution to the technical community. As Redmonk�s James Governor has pointed out, developers are the �new kingmakers�: an important constituency in technology. So IBM will offer IBM Champions the following benefits:
Recognition -Increased visibility and recognition within IBM communities, events and conferences; Featured profile on developerWorks and more
Exclusive access to IBM product teams, exclusive preview to new product briefings
Preferred access to free IBM software for evaluation and demos
Invitation to events - discounts for events and conferences
This short video from developerWorks Director Alice Chou spells out what it takes to become an IBM Champion and what you will receive:
Think you have what it takes? Come visit us at the developerWorks pedestal at the Innovate conference to learn more about the IBM Champion program.
With already 20 million end-user clients using its Cloud software and services, making it one of the world's largest providers of software-as-a-service, IBM expects to drive $7 billion in revenue by 2015. IBM differentiates itself with extensive research and experience in developing and implementing Cloud solutions across different business models. Steve Mills, Senior Vice President and Group Executive - IBM Software & Systems, sums up IBM's perspective well with, �We have a track record of helping clients safely embrace and accelerate enterprise adoption of new models and technologies � from e-business to Linux and open source � and we're doing it now for Cloud.�� IBM demonstrates its Cloud commitment as a member of Cloud Standards Customer Council, "joining with 40 of world�s leading enterprises to help advance cloud adoption prioritizing key interoperability issues such as management, reference architectures, hybrid cloud, as well as security and compliance."
Today, IBM is announcing that, "For the first time, enterprise clients will be able to select key characteristics of a public, private and hybrid cloud to match workload requirements from simple Web infrastructure to complex business processes, along five dimensions," including:�
Security and isolation
Availability and performance
Management Support and Deployment
Payment and Billing�
IBM Software plays a very important role in these announcements with solution offerings such as:
As a social business strategist, one of the areas I'm particularly interested in around these announcements is how clients, like educational institutions, use our social business Cloud offerings. A great example, in the video below, is how the Fashion Institute of Design and Merchandising uses LotusLive for its social collaboration needs.
As I mentioned before, keep your eye on the #ibmcloud tag in Twitter this week. And stay in touch with these networks to follow the IBM Cloud conversation:
The annual Impact follow-up issue of the IBM Software Newsletter is always popular, and this year's was no exception. What WAS exceptional was how evenly reader interest was divided among the Impact related articles in the issue � based on click-through, it was basically a 9-way tie for first among the top stories. So in case you missed the issue � or, for some unimaginable reason, aren�t an IBM Software Newsletter subscriber � here are quick links to ALL the Impact items in the newsletter:
Keep your eye on the #ibmcloud tag in Twitter this week. IBM is hosting an IBM Cloud Forum tomorrow (April 7) with more than 150 C-level executives and direct reports in San Francisco to discuss Cloud in the enterprise and will be making quite a few IBM Cloud announcements.
The forum will cover:
Cloud insights based on thousands of IBM client engagements
Opportunities cloud presents to clients to transform their IT and business operations
The unique role IBM will play in this transformation
For more information, try the following social networks:
For now, I'll leave you with an interview Scott Laningham did with one of our IBM Cloud Computing executives, Jose Spagnuolo, at the IBM Pulse conference. They discuss some of the questions our customers are asking about Cloud today.
Over 6000 business and IT leaders will be attending the the IBM Impact Conference in Las Vegas next week to discuss building smarter systems and more agile, efficient business processes. The conference begins this weekend and runs from April 10-15. An Unconference will also take place as a further breakout venue for developers and technical professionals.
Tony Hocevar is responsible for leading Clarity Systems' corporate and product marketing initiatives. Under his guidance, the marketing team drove lead generation and built a marketing infrastructure spanning North America, Europe and Asia. Prior to Clarity Systems, Tony held marketing, management consulting and sales positions at Workbrain, Deloitte and Nortel Networks, respectively. I had the chance to ask him about the appeal of Clarity FSR, the benefits to Clarity customers of Clarity being acquired by IBM and what to expect at this year'sVision 2011customer conference.
Could you describe Clarity Systems, an IBM company?
Clarity Systems was founded as a consulting company in 1995 and began selling software in 2000. We launched Clarity FSR in January 1997 and we were acquired by IBM last October. We�re headquartered in Toronto, with regional headquarters in the UK, France and Singapore, with smaller offices around the world.
We deliver software solutions to the Office of Finance. We have two products � Clarity 7 and Clarity Financial Statement Reporting, or FSR for short. Clarity FSR is the major reason IBM bought Clarity Systems � it�s the leading software solution that helps companies automate financial statement reporting to create annual and quarterly reports more quickly and reduce the risk of mistakes in those reports.
Because Clarity FSR can be used as a platform for any complex report that combines lots of data with narrative text, we�re finding that companies are also using it for regularly produced internal reports as well as external reports. Last year we were the world�s fastest-growing CPM vendor, largely as a result of the growth of FSR. Its support for financial statement reporting aligns nicely with IBM�s focus on the Office of Finance.
Could you describe what Clarity Systems software does, who uses it and the value it provides?
Clarity FSR is really dedicated to the Office of Finance, especially to the CFO and anyone involved in external report creation, because getting annual and quarterly reports done accurately and on time is really important to outside investors. When something goes wrong with one of these reports, the CFO is really on the hook for it.
For example: United Technologies is a multi-billion-dollar, multinational company based in the U.S.. It makes Sikorsky Helicopters, Otis elevators and Pratt and Whitney aircraft engines. They bought FSR a few years ago because they saw problems with their financial report creation processes. For example: each division had to export the latest numbers from lots of different databases and unsecured spreadsheets, which meant a lot of spreadsheets in a lot of people�s hands. Then they had to consolidate all of these spreadsheets without making any mistakes. Then someone would embed the most important numbers inside a narrative text to explain the numbers to investors, which is what you see in a typical annual report.
Then the all-important review and approval process saw hundreds of emails going back and forth all over the place. So the report creation process was really manual and inefficient. And if a mistake was found in one of the numbers, it might require edits in several places and even impact the narrative, and that�s assuming the mistake was even found. Once the final document was ready, it would have to be exported into different formats, which introduced more opportunity for error.
So the process is tough. But on top of that, the SEC in the U.S. mandated the tagging of every number in the financial reports using XBRL format, which means extensible business reporting language. XBRL tagging was a huge amount of work at the end of the process which increased the risk of late filing.
So in essence you have a manual, inefficient, risk-prone process for a really important report that�s read in detail by external investors. You can see why any CFO who has to sign off on the final numbers would find this a little scary.
This is where FSR came in. With FSR, the exports feed into a single database, so there�s lower risk of error. The numbers are viewed in Excel spreadsheets and easily link into standard Word documents, where much of the standard narrative explaining the numbers exists. And since the numbers automatically flow from the spreadsheets into the Word doc, any time a number changes, it�s automatically changed in the document. That guarantees consistency throughout the document even after last-minute changes.
These links reduce the risk of error and the use of Excel and Word make it easy to set up. It also leverages automated workflow between groups that need to review of approve the datat. And because all the outputs are coming from a single data source, you�re guaranteed that the outputs are always consistent and accurate.FSR also uses something called Integrated XBRL, which means you only have to tag the data fields once � after that all your future reports will use the same tags.
So after deploying FSR, United Technologies lowered their process costs, reduced their risk of late filing and error, and reduced their risk of insider leaks because people could be given access on a need-to-know basis, and they had a good audit trail showing how they came to the results. The CFO lowered cost, lowered risk and increased confidence in the accuracy of the final report. That explains why we�ve had over 300 companies buy it.
Clarity Systems software is now part of the IBM Business Analytics software portfolio. What additional value do Clarity customers gain because of this? What additional value do IBM customers gain?
There are a lot of benefits for Clarity customers. The power of IBM R&D means Clarity products deliver more features sooner than clarity could have delivered on its own. The scope of IBM delivery engine spans every country in the world, so local subsidiaries can easily leverage a local IBM Clarity resource.
The products will be integrated within the IBM business analytics portfolio, which increases the scope of benefits customers can get. At the time of the acquisition, IBM had invested more than $14 billion in 24 analytics-related acquisitions, dedicated more than 7,000 consultants and opened eight analytics centers of excellence around the world, which is a phenomenal amount of investment that our customers will benefit from.
On the IBM side, the IBM Office of Finance customers will obviously benefit from using FSR. And FSR complements the IBM business analytics software portfolio for finance professionals nicely. Also, IBM is also adding 400 Clarity financial management experts from Clarity, so it expands IBM�s capacity in the sales, services and support.
Vision 2011 is the annual Clarity Systems customer conference. What will attendees see and what is different from past years?
We�ve repositioned Vision this year to be the Premier Event for Financial Management. We�re expecting close to 700 attendees, so it�s a lot bigger than in past years, with more sessions spanning both Clarity and IBM, including some great general session speakers including former SEC chair Christopher Cox. We�ve got fantastic case study presentations done by well-known companies including Prudential, Time Warner, CIGNA, Omron Healthcare, Holt Cat, Exelon, and attendees are going to learn about the latest innovations in our products, have a chance to network with their peers and ask questions of IBM and Clarity executives regarding the acquisition.
The big difference from last year is that people will see more � more speakers, more keynotes, more networking and more demos. Essentially, everything you�d expect at something called the Premier Event for Financial Management.
Christopher Cox was instrumental in modernizing the technology driving the SEC, including the creation and adoption of XBRL. Could you comment on his story as it relates to Clarity Systems software?
Christopher Cox was a champion of investors� transparency rights. He spearheaded the �plain english initiative� aimed at eliminating legalese from investor communications. But the biggest thing he did that impacted Clarity Systems was mandating a new interactive disclosure systems using XBRL. Tagging every number in an investor report with XBRL made it easier for investors to extract and compare data across or betwen different companies, which further helped the transparency initiaitve.
Clarity FSR had an Integrated XBRL engine, so we could not only automate the creation of external reports, but we could embed the XBRL tagging process inide the external report creation process, so the mandate that Christopher Cox initaitived a huge amount of interest in FSR, so we have him to thank in many ways for our growth.
It�s almost as if with XBRL, every number tells a story and through Clarity FSR you can read the story more clearly.
You can watch live portions of the IBM Impact Conference in Las Vegas remotely from the IBM ImpactTV Livestream channel. The keynote general opening session begins at 8:15 am Pacific Time on Monday, April 10. General sessions will also take place at 8:30 am Pacific Time Tuesday and Wednesday next week.
If you want to know what someone thinks, just ask. Better yet, just listen.
Unsolicited feedback is everywhere and oftentimes people will tell you what they�re thinking without any prompting.
The world is a noisy place and the advent of social media has resulted in nearly nonstop dialogue in countless locales. In fact, we'd go so far as to say that we live in the "Age of Over-Sharing."
Social media has unleashed the power of self-expression. Gone are the days of the internal monologue. Today, we live under the banner of "TMI" or Too Much Information. People share everything � maybe it's therapeutic � from medical ailments to stories about their kids and pets to recipes to life's aggravations to their favorite (and more often least favorite) restaurants, brands and products.
This over-sharing might seem useless to some, but this �babble� actually has incredible hidden meaning, relationships, patterns and trends.
Companies today would be shortsighted to ignore what their customers are saying about their products and services, in their own words. Those opinions are essential nuggets and reveal much more insight than traditional demographic or transactional data.
The challenge in analyzing customer insights used to be in gathering enough data to make informed decisions. Social media has created a new challenge: understanding the rich content from endless streams of data.
That is why IBM continues to innovate and expand itsbusiness analyticsportfolio to help organizations use social media to gain insight into consumer opinions and spot trends related to products and brands.
Today, IBM announcedIBM Cognos Consumer Insight, a new social media analytics application based on technology research assets developed byIBM Research Labsin Almaden. IBM Cognos Consumer Insight allows customers to listen, measure and analyze large volumes of publicly available social media content from billions of blog posts, thousands of online forums and discussion groups, as well as publicly available content on Facebook and Twitter.
A recentWinterbury Groupreport claims that social media marketing is expected to increase 13.2% to $1.2B, where direct mail and broadcast advertising remain unchanged.
Recognizing the amount of critical data resting within these social media sources is important for businesses to capitalize on, and offers an opportunity to extract this intelligence to better interact, react and mine customer opinion and feedback.
For example, if a retail merchandising manager from a high-end fashion line wants to gain better visibility into how a newly released woman�s print dress is being received by consumers, IBM Consumer Insight identifies, captures and reports on millions of pieces of social data to provide instant feedback on that particular item.
Managers can now use this critical feedback by analyzing key words found associated with the dress to better understand buying trends � if the red print dress is being described as too loud or too bold, brands can now make recommendations to the designer on creating the dress in blackinstead or red in order to adjust to customer preferences.
It also helps organizations analyze the success of their marketing campaigns, such as what are consumers saying and hearing about my brand? What are the most talked about product attributes in my product category? Is the feedback good or bad? How are consumers responding to our new advertising campaigns? What is my competition doing to excite the market?
For example, what if a famous pop star is doing more harm than good as the spokesperson for the brand? Brand campaign managers can now evaluate data from prime social sources to make smarter decisions around advertising campaigns moving forward and tweak current campaigns.
All of this information can be easily displayed on a dashboard with tables and crosstabs, as well as pie charts and trend charts to easily understand and share what is being said in the social media landscape.
A Truly 360 Degree View of Customers
It is relatively easy for organizations to analyze transactional data to learn which customers spend the most on goods and services. Adding demographic and attitudinal data from a satisfaction survey can help further segment customers into meaningful groups and thus drive different responses or communication strategies.
The cherry on top is social media data. It provides even richer insights into customers� true feelings because they�re speaking in their own words and by their own initiative. The ability to now incorporate social media data from IBM Cognos Consumer Insight intopredictive analytics solutionsgives businesses a comprehensive understanding of their customers. By understanding customer preferences and buying patterns, businesses can build predictive models to better determine future outcomes with a great deal of confidence. Knowing that customers who complained about customer service tend to leave for competitive offerings, businesses can preemptively act to retain those customers.
Marketing no longer has a mute button. With business analytics software, organizations are better enabled to transform their customer relationships by actively listening to what customers are saying onpublic social media channels.
Most customers expect (and demand) greater levels of intimacy from the companies with which they choose to do business. The analysis of social media data moves organizations one step closer to the goal of achieving truly scalable one-to-one marketing.
By turning up the volume, organizations are more agile, precise and responsive to market and customer demands.
Everyone who works in corporate finance has probably at least heard of XBRL. And if you�re an IT person who supports your company�s finance department, you�ve definitely heard of XBRL.
XBRL is the abbreviation for �eXtensible Business Reporting Language.� It�s the name given to both a method of formatting financial statements and a worldwide initiative aimed at making corporate financial information more uniform and more transparent. XBRL is here, and here to stay. And in this article, we�ll introduce you to a few of the basics.
The serious game of �tag�
XBRL involves the labeling or �tagging� of information in a financial report or regulatory filing with metadata that precisely defines what each term means. The definition is consistent from one company�s documents to another�s because the tags are referenced to an agreed-upon taxonomy (essentially, a dictionary), which gives an exact definition for each term.
Here�s the reason we need XBRL. If you�re in the market to buy, for example, a new car, you�ve got plenty of ways to research your choices and make �apples to apples� comparisons. But if you�re an investor trying to research publically held companies, the apples-to-apples part is a lot more difficult. Figures like earnings per share or net income are easy enough to find and compare. But the pages and pages of numbers that appear in an annual report, for example, can have slightly different�or significantly different�meanings from one company to another. And important details can be hiding in plain sight in the footnotes. XBRL is intended to change all that.
XBRL is in the process of being adopted by regulatory authorities around the world. In the U.S., XBRL reporting has been mandated by the U.S. Securities and Exchange Commission (SEC) and is being phased in over several years, with the largest companies already submitting their filings in XBRL-tagged format. One of the key individuals who began the drive for XBRL several years ago is the former Chairman of the SEC, Christopher Cox. During his tenure as Chairman, Cox stated that his goal for XBRL reporting was nothing less than the �democratization of financial information and analysis, and the empowerment of individual investors.�1 (Mr. Cox will be the featured keynote speaker at the Vision 2011 Conference in Dallas on May 16, where he will give an address titled Technological Modernization in the Era of Transparency.)
The benefits of XBRL, however, are not just for investors and regulators. For the finance organizations that use it, XBRL �dramatically expedites the automated processing, collection, and analysis of business information.�2
Let�s get granular
XBRL tags are not altogether different from the HTML tags you can see when you open a Web browser and go to the View menu and click Source. There, you may see a <b> that indicates boldface text, or a <p> that indicates a new paragraph. In XBRL, the tags all refer to the taxonomy, which is consistent for all companies filing in XBRL, so you can be confident that a given number means the same thing for Company A as it does for Company B.
In the early phases of XBRL reporting, �block tagging� is sufficient. That�s where a discrete block of text, such as a footnote, receives only one tag. In the latter phases, �detail tagging� is required for virtually every number in the report. In the final phase of detail tagging (called �Level IV�), several thousand tags may be applied to documents in a single filing period.
It�s a complicated process, but it�s one that must be done at every publicly held company, and must be done accurately.
Outsource, �bolt-on� or integrate?
How can finance and IT work together to meet the XBRL mandate in the most efficient way and with the lowest risk of error? Finance organizations have been taking three different approaches, each with its own advantages and disadvantages.
The first approach involves outsourcing the tagging process to a third-party service provider. This option saves the finance team a lot of work, but it�s costly and it leaves the finance team with less control over the process and less opportunity to make last-minute changes. Responsibility for any errors, of course, still rests with the company making the filing.
The second approach involves a �bolt-on� solution, in which a report is created in the traditional manner and tags are added or �bolted on� afterward. This is cheaper than outsourcing and keeps control of the process in-house. But it still adds an extra step to the reporting process and does little to help you catch errors.
The third approach uses an �integrated� XBRL solution. In this approach, XBRL tagging is incorporated throughout the reporting process. An integrated XBRL solution has many advantages, the most important of which is that it streamlines report creation and improves consistency over time and across different documents. An integrated solution gives the finance team the greatest control over the process and the greatest assurance that the tagging will be correct and the risk of error will be minimized.
For your short list of XBRL solutions
Most industry analysts prefer the integrated approach. And we�d like to recommend one integrated solution for your short list of XBRL alternatives. It�s CLARITY FSR from Clarity Systems, an IBM company and one of the most recent additions to the IBM Business Analytics family.
CLARITY FSR enables you to tag documents once and then automatically re-use the tags in future reporting periods, thanks to the solution�s unique Tag OnceTM functionality. CLARITY FSR also makes collaboration and workflow management easier, so you can keep track of who is responsible for various part of a document and keep the taxonomy current with minimal effort. In addition, CLARITY FSR includes features that help you audit changes to your documents, so you know who changed what and when. It also enable you to maintain consistency when a document is produced in different output formats, such as Microsoft� Word, PDF or Adobe InDesign.
For further information�
We could go on, but we promised to give you just the basics. So if you�d like to learn more about XBRL, you can get an excellent overview by downloading a free PDF of the book, SEC XBRL for Dummies from our website. (Look for the familiar yellow cover on the right-hand side of the web page.) And if you�re deeply involved in your own company�s XBRL initiative, you won�t want to miss the Vision 2011 Conference, May 15-18 in Dallas. It�s the best place to see the CLARITY FSR� solution in action and learn in depth and in detail about a full range of topics in financial management.
People like former SEC Chairman Christopher Cox have high hopes for XBRL�s capacity to make financial information easier to find and easier to use for everyone. And with the right approach, it can be a boon, and not a burden to your finance organization.
As you know, we're pretty excited here at IBM since 2011 marks IBM's centennial birthday, and we have all sorts of cool activities planned to celebrate throughout the year. You can learn more about these activities at the IBM100 Web site.
One fun new social media activity that Kate Motzer, IBM Centennial social media butterfly, recently started on Twitter is a "Name That Icon" contest that will run on select Fridays until September, 2011.
If I can choose between promoting a case study or some other type of marketing asset, I usually choose the other type of marketing asset � not because I have something against case studies per se, but most case studies are so formulaic that people read right past them (newsletter and Twitter response data backs this up). I�m not saying that if you�ve read one case study, you�ve read them all, but I am saying that if you�ve read one, you�ve probably read all the subheads � unless you�ve been lucky enough to find the rare case study that doesn�t include the subheads �Challenge,� �Solution� and �Results.�
I've been involved in a lot of behind-the-scenes kind of stuff lately, but I thought I'd pop back in briefly to shed some light on some of the great work my colleagues have been putting out there in the last two weeks or so. Ready? Here goes....
Performance 2011 - Make the leap from Insight to Foresight
If you're new to Performance, here's the scoop: It's a live, one-day where you'll be able to see the latest products (including IBM Cognos 10), talk to the people who built them and meet people who are already using them. You'll also get to learn about the latest thinking from our business analytics brain trust about how to best leverage IBM business intelligence, predictive and analytics, as well as financial performance and strategy management software for better business outcomes.
There's something for everyone at these events, whether you've been using our solutions for years or merely kicking the tires. Here's the keynote abstract:
Accurate, confident and the first to buzz in, Watson showed us what�s possible when you apply powerful analytics to complex questions by winning on Jeopardy! What could you do with similar capabilities?
For starters, you could anticipate and shape business outcomes to outperform your peers with clear and immediate insights into past, present and future performance. You could cut costs, boost profits and minimize risk across all facets of your organization. You could minimize disruption and capitalize on trends through better predictions about your customers and your market. You could compare �what-if� scenarios to build better forecasts, drive better decisions with immediate and relevant information and break down information silos for more effective collaboration.
In short, you could begin your journey to becoming an analytics-driven organization.
Drawing on the most recent offerings from our rich and robust portfolio of IBM Business Analytics software, this keynote is sure to spark your imagination.
The Finance Forum Switzerland was held at the famous and gorgeous Dolder Grand hotel. It is situated high above the city with breathtaking views left and right. Steve Morlidge, the author of �Future Ready� delivered a refreshing keynote about best practices in forecasting. He will be speaking at many different Finance Forums across Europe this year. We also had a customer speaker from a 500 year-old company (can you believe that?): Mr. Binzegger from Orell-Fuesseli talked about their innovative use of SPSS software to develop highly accurate credit ratings for companies. We also heard Mr. Wirth from Nycomed talk about how to build an effective reporting and information strategy in a global environment. The Dolder Hotel staff also served up some amazing food and coffees during the break. Great event.
Government Forum: Hear from Jimmy Wales, Build a Smarter Government
Wikipedia founder Jimmy Wales is the keynote speaker for this year's IBM Government Forum 2011, our eighth annual event dedicated to improving outcomes in the U.S. federal public service.
This one-day event is happening Wednesday, May 4 at the Ronald Reagan International Trade Center in Washington, DC. This year's event will feature breakout sessions, hands-on workshops and panel discussions with government officials, thought leaders and IBM business analytics executives including Rob Ashe. It's also being sponsored by The Performance Institute, a non-partisan think-tank and one of the nation�s leading authorities on performance-based management practices. The tracks include "Tying Performance to High-Priority Goals," "Achieving Better Outcomes with Predictive Analytics, " and "Assessing and managing Risk." The impressive list of speakers includes:
Elizabeth A. McGrath , Deputy Chief Management Officer for Department of Defense
Cherreka Montgomery, Director of Evaluation and Measurement, Office of the Under Secretary for Public Diplomacy and Public Affairs, Office of Policy, Planning and Resources, Department of State
Kristine Leiphart, PhD, Assistant Inspector General for Administration Office of the Inspector General, U.S. Department of Commerce
BARC, the Business Application Research Center, is conducting its 10th BI Survey. Dubbed "The Customer Verdict," it's the world's largest survey of business intelligence and performance management users. The Center is asking BI users to answer the survey (all answers are anonymous) in exchange for a summary of the full survey and a chance to win one of 10 $50 Amazon gift vouchers. The Survey will run until the end of May and is available in four languages. BARC provides great insights into companies' buying decisions implementation cycles and the business benefits they realize. They say the survey should only take 30 minutes to complete, so why not contribute to the research?
Phew. There's lots more I could write about, but I think I'll end it there. Until next week, keep up the good work in pursuit of better business outcomes. We're all in this together.
�In case you missed the press conference livestreamed from the IBM Impact conference yesterday, see the replay below. It covers some of the great announcements around Smarter Commerce, business process management, cloud computing, mobility and more in the Impact press kit.
This blog is written by Mauricio Godoy, IBM Analyst Relations.
IBM�s Cloud Forum in San Francisco introduces Quora into the IBM SWG Analyst Relations program.� Quora�s interactive Q&A features provide cloud computing executives with a social platform to exchange questions and answers with their analyst audience.
The goal of using Quora at IBM�s Cloud Forum is to provide analysts with access to executives and valuable knowledge about how clients are benefiting from IBM�s cloud computing services.� Quora is growing, and its ability to unite analysts with tailored information is a valuable opportunity for events.�
Analysts can publish their questions; executives can publish their answers.
Executive participation plays a major role in Quora�s success at this event. Their participation is appreciated and their expertise is valued. The following IBM Cloud Computing executives are now participating on Quora�s IBM Cloud Forum Topic:
Lauren States - Vice President, Technology Strategy, Growth Initiatives, IBM
Jim Comfort - Vice President, Portfolio & SO Offering Management, IBM GTS
Angel Diaz - Vice President, Software Standards, IBM Software Group
Knowing which analysts are on Quora is key. Informing them a topic has been created so they may participate, and including a link to the topic in an email is helpful.
Your ideas or suggestions are welcomed in the comments.