If you are one of the shoppers who shop through their smartphones, then definitely you must have encountered that the mobile devices has not only turned the lifestyle of consumers, but also the way people are shopping. As per the research, users are spending more and more time on shopping sites via their mobile devices, which forced the online shopping businesses to transform their e-commerce business to the m-commerce.
Online businesses have understood that they can get loyal clients just by implementing some innovative mobile strategies. Today, the mobile app developers and designers have largely contributed in developing various mobile apps for shopping which force mobile users to stick with their devices. According to a research, about 1.2 billion of users make use of their mobile devices to access several websites, in which about 15 % of online traffic is via mobile commerce, (ie. via mobile shopping). Additionally, it is also identified that 4 out of 5 users like to shop using their smartphones.
In order to be compatible with the resolution of mobile devices, developers use the responsive web design to transform a PC version of website into a mobile version. Due to the responsive web design, the website itself automatically adapt to the mobile resolutions without decreasing the quality of a website. The best advantage of mobile commerce is that, users can easily complete their purchases and payment via their mobile devices safely.
The m-commerce allows the users to select their choice of payment gateway such as debit/credit cards, paypal, internet banking or even via phone call.
It is also being said that, within the coming 4 years, half percentage of the mobile users will prefer to complete their transactions through the m-wallet. However, the use of barcode scan is necessary when users make online payment.
Another advantage is that, the users can evaluate the cost by comparing it with other prior to make purchase. Nearly 47% users have confessed that they surf information about the regional stores via their mobile phones, whereas 67% users confirms the cost on their smartphone before making purchase. Additionally, 42% of users verify the inventory before ordering and 60% of customers prefer to stay at home and buy.
Doing a product research guides the customer to make sure the credibility of the product before buying. One of the other advantages of mobile commerce is that it allows you to trace the retailer over the map using a GPS app. In order to integrate all these necessary functionalities, the Android App Development Company
and iPhone Development Company
Mobile devices with touch-screen technology offers a rich user experience which directly impacts the purchasing behavior of the customers. Most of the customers prefer to buy from another website, if the site content loads slowly or the transaction process is too slow.
It is just like a thumb rule, that the more time taken by website to load, the more negative will be the users experience. Hence, it is important that the e-commerce sites are tailored and customized to suit for smartphones. For every m-commerce, the success completely depends on the way the mobile applications are developed.
The biggest advantage of e-commerce website shows on Smartphone is that it creates a brand visibility. And, users tend to recommend the m-commerce site if they found it valuable and useful.