Modified on by Gemma-Leigh
Running a business online has become much easier than before and more people are getting an online extension of their physical shops to reap better profits and benefits. However, with the increase of the technological advances, the fraud activities have also increased drastically.
People are at a high risk of identity theft or fraud in the increasingly technological world which is almost entirely controlled by brainless machines. With more and more people falling prey to all the Internet and technology-based cyber crimes, having Professional Errors and Omissions technology insurance has become indispensable.
There are a variety of tech insurance policies which include non-owned or hired auto insurance, professional liability, worker's compensation, contents coverage insurance, general liability insurance and crime coverage insurances apart from umbrella coverage insurance.
Most of the companies which involve any Information Technology based business or those involving any consultation based business should consider consulting a technology insurance company and get themselves secured against any form of software misuse or website hacking and defacement.
These tech insurance policies provide a bit of security for the digital and electronic data.
Companies involving telecommunication, computers and software, IT companies, electronic manufacturers and medical technology are at a high risk for being plagued by these Internet and important data-based thefts and should wisely choose an insurance with all the necessary coverage. The increasing number of Internet frauds has not just attacked minor websites and companies, but also major giants and government high-security firewalls and sites like those of Master card and Visa cards.
It is, therefore, extremely necessary that every IT company should get a professional liability insurance. Internet Insurance helps their company stay safe even in the case of any fraud or if any hacking occurs. Getting such insurance helps get a cyber liability coverage which will help both the clients and the service providers to work at peace and become safe at the risk getting huge loss due to software or website crashes due to flaws in IT security from hackers.
Other IT companies which are involved with a technology service where consultation is a major part should also get an error and omission insurance to protect themselves from any probable lawsuits from the client’s side in case of any damage. In a business where a client’s business and dealings are dependent on the services and advice provided by another, a case where any physical or monetary loss happens at the client side, a fraud or deceit charge could come up against the consultants.
All kinds of businesses are prone to errors and a minor omission, misjudgment or negligence on the part of the service providers could cause huge damage to the clients, and the blame would come to the consulting firm. Some tech product manufacturers and distributors have major concerns when our product liability laws are surpassed by technology and automation that actually increase risk exposure. IT Professionals such as computer software database engineers, project consultants, business consultants, lawyers and doctors are in high risks of such law-related complications. These lawsuits involve a handsome amount of money matters involved in the fees, judgment process and damage coverage.
Therefore, getting an errors and omission's insurance policy for consultants will protect the individual as well as their company from going entirely bankrupt. There are also cases when the consultants are falsely charged but even in those cases, getting a defending lawyer to prove innocent might come at a huge cost. It is then when an error and omission insurance saves the company.
When it comes to web design, it’s an ever-changing landscape that grows with advances in technology. However, not all changes are equally significant, especially when new design concepts are emerging on daily basis. If we look hard enough, there are some trends that have become quite popular nowadays. Lilo, a web design and SEO firm from London, UK that specializes in building and developing websites from scratch, while using an array online web development platforms is today sharing some cool web design trends that are dominating the industry.
360 degree is basically an interactive video that encourages viewer engagement. There are several companies that are using 360 degree video as a marketing strategy. By putting it on a website, one can boost client engagement and CTP rates.
Appealing Grid Layouts
Also, referred to as card design layout, it is being used for pages that have a lot of data. By doing so, one can make the info in his website more appealing and accessible for the visitors.
Responsive Web Design
A mobile responsive website allows your clients to view and navigate your website on their mobile devices with ease.
Real People Real Picture
Stock photography is on a decline with several new websites popping up that provide candid and real images of life. These real life images can add a realistic look to your website with which your clients can relate to.
One major advantage provided through guest blogging is that you are able to increase your search engine authority and domain name recognition. This blog is a great example of that.
Without even needing to invest my time doing any special SEO techniques or focusing on buying links from other sources, I've achieved the results I wanted. My blog currently has a Google page rank of 4, and it receives over 4,000 visitors every month. Some of my posts even have a page 1 ranking that I've achieved simply by using well-planned keywords.
My experience demonstrates the value of guest blogging as a way to build authoritative back-links that drive traffic to your blog and improve your search engine results.
How to Increase Your Online Influence
Do you know what your level of online influence is? When I speak about Influence, I'm not referring to expertise or authority. I'm talking about actual influence, which is able to be either positive or negative. It has everything to do with how many people you're able to impact.
Guest blogging on other people's blogs that are more well-known than yours is an awesome way to influence the lives of others, and to create a lasting memory of you for them. You might wonder if it's even possible for you to have such an influence on other people from your blog. The truth is that you'll reach more people by attracting the readers of other blogs to your own.
Guest Blogging Develops Your Visibility
How long it will take you to increase your visibility and become highly respected within your niche can vary. There are some people that claim that it will take years. The fact is that it only took me about 8 months because I used the power of guest blogging.
Guest blogging makes it possible to associate yourself with some of the most popular bloggers in your niche, and when people begin to notice your name on all the blogs they frequent, they'll automatically give you the same level of respect that they already have for the bloggers they love.
Increase Your Portfolio and Online Credibility
There is really only one reliable way to know if someone is worth having your attention, and if they can do what they claim to be able to do... their credibility. You have to demonstrate your reliability and credibility to visitors to your blog. One great way of doing that is by guest blogging on other blogs. You're portfolio of writing will be available on a wider scale, and when you do it regularly you'll establish a reputation of reliability in the minds of your readers.
Develop Your Writing Skills
When I first started blogging, I'd write lengthy articles to submit as guest posts for a variety of blogs. These treatises would be guided by my inspiration, and I'd experience a lift in my spirit as the words flowed to the screen. Of course, I felt like each article was a masterpiece!
At some point I received a reply from a blogger letting me know that he wouldn't be including my guest post on his blog. He told me that he couldn't even provide me with a critique of my work because the writing was so bad that he couldn't understand the article!
I was angry. I ignored his comments and I submitted the article to another blog, but in time I calmed down and gave what he'd said some consideration. I went back to the article and took another look at it, and identified several key problems with it that I was able to resolve by editing it. The revised article was accepted, and was posted to the blog. Here are some good tips to improve writing skills.
The lesson learned? Always proofread my posts!
It doesn't matter what your skill level is as a writer, or how inspirational you think that your work is, you can't avoid proofreading. If others can't understand what you've written, you're never going to be able to attract more traffic to your blog. Your goal needs to be to continually strive to improve and build upon your writing skills.
Grow a Healthy Subscriber Base
Driving traffic to your blog should not be your only goal. Guest blogging has enabled me to increase the number of new subscribers that I attract on a daily basis, to more than I used to gain in a month!
Some of my guest posts have resulted in acquiring over 200 new subscribers in a single day. When I first started blogging, I was lucky to get that many in a month. I seldom write a guest post that results in less than 50 new subscribers now.
Guest Blogging Increases the Reach of Your Social Media Profile
Not everyone cares about driving traffic to their blog or acquiring new subscribers. Possibly the most important thing to you is that you build a strong Twitter or Facebook fan base. Guest blogging can get that done for you. I've heard of people acquiring as many as 200 new followers by linking to their Twitter feed in a guest post. Talk about increasing the reach of your social media profile!
What's the Next Step?
If you loved this post and think that it could benefit others that you know, feel free to share it on your favorite social media sites. I'm also available for guest blogging consultation, or as a professional guest blogger should you desire to jump start your campaign. Contact me directly for the details.
Guest blogging works. I've used it to effectively promote my domain name and to increase my search engine visibility, and you can too! Give it a try, and watch as new visitors to your blog start to flow in!
In European Law, the right to privacy is a really developed aspect of the Law. The European Union has a very strong directive on data protection, which was adopted in 1995. This directive is based on the regulation of how the personal data of individuals and free movement of such data are processed within the European Union.
In January 2012, the European Commission made a comprehensive proposal to reform the data protection rules in the EU. This reformation of the policy was aimed to be a priority to be completed in 2015. The special goal of the reformed set of rules was to bring simplicity to the regulatory environment for doing business, and give back control to the citizens over their personal data. This reform of data procession is what now mainly enables the Digital Single Market, which has been prioritized by the commission. This reform enables businesses and European citizens to optimally gain from the digital economy.
In the course of carrying out certain social activities, like opening a social media account or booking a flight online, one hands over important personal data such as their address, name, and credit card information. Every individual has rights regarding all this personal data. These rights are concerned with the protection of personal data, as officially regulated under the EU Law.
The EU Law states that the gathering of personal data can only be made possible for legitimate purposes under very strict situations. This further means that every person or institution that gathers another’s personal data must ensure that it is well protected from any misuse. There are certain rights which every data owner has, which are guaranteed by European Union Law and must be adequately respected.
On a daily basis, there is a transfer of a great deal of personal data within the EU borders, by individuals, businesses and public authorities. If there were controversial rules in different countries regarding data protection, international exchanges would be disrupted. Many people wouldn’t be willing to allow their personal data be transferred abroad if there was uncertainty about the protection level in other countries. For this reason, a common EU set of rules has been created. In this way, everyone’s personal data enjoys a high rate of protection in all countries within the European Union. EU laws is open for anyone to complain or seek redress if his/her data is mishandled anywhere in the EU member states.
There is also the Data Protection Directive of the EU which foresees certain rules regarding the movement of personal data outside EU countries, otherwise known as third countries. This has put in place in order to ensure that personal data is optimally protected when transferred outside of the EU. The EU directive for third country transfer of data states that data can only be transferred to a third country that provides a sufficient protection level. An exemption to this rule is allowed in cases such as situations involving the controller himself who has assured that the receiving party will observe the data protection laws. There is also ‘’Article 29 Working Party’’ that offers advice about the protection level within the European and third countries.
In Germany, data protection is majorly controlled by the Federal Data Protection Act, which executes directive 95/46/EC on data protection.
Authors Kevin and Shamil Cole are a married couple with special gifts in creativity. We wanted to display our love for writing and each other, this is one of our many things we love to do. We are also the proud owners of Cole's Publishing were we have taken being an author a step further into the world of writing. Here at Cole's Publishing we have made being an author a more exciting experience for established and aspiring writers throughout the world. We understand how timely the process in becoming an author can be. Our newest Books are Seeds of A Man and Seeds of A Woman, we are not only authors but we help with assisting other authors in getting their books published by a professional and reliable company. As you read the two books listed above, you will find that inspiration and motivation is what we aim to display. Our books are written to help others understand the value and of not only being creative but enjoying the developments of life. Although, we completely understand that life can take each of us on a different journey, we enjoy sharing our experience of how beautiful life can be. In our books, readers will find true inspiration and often relative messages that resonate with their own experiences. The idea for writing books like Seeds of a Man and Seeds of a Woman came with complete compassion of the acknowledgment in both men and women. We each carry a substantial amount of different strengths and are gifted in character.
Modified on by rajivsingh9
Due to a recent stamp duty increase, the housing market in UK has seen a dramatic surge, as a result of which, most of the homeowners are unable to purchase larger property. However, these homeowners are now considering buying log summer houses, because not only these houses are cheap, they are a great way to add space to their existing home in an affordable manner.
One of the great things about wooden summer house is that it can be customized, and can be installed by the homeowner himself without hiring an assembly company. Apart from this, these summer houses are fully ventilated, waterproof, reduce carbon dioxide emissions, and consume less energy. They come in a wide range of sizes, design and feature, and can be a great addition to your property.
However, when it comes to choosing best wooden summer house, the buyer has to make sure to buy from a renowned company only, such as ‘Summer House 24”, which is one of Europe’s leading and most trusted providers of log houses. All their Summerhouse’s, Garden Buildings and Log Cabins are made out of sustainably sourced slow-grown Nordic spruce. Moreover, they implement latest wood processing technologies to create a top-notch product that’s not only durable but can stand the test of time. Their range of log summer houses can be found here.
Why are companies so keenly focused on creating great user experience?
Ultimately, the answer is quite simple. It’s ROI! In fact, research shows that a great UI can boost conversions as much as 200%. Well, ROI and the opportunities that technology and data has brought us.
Think about it. The importance of creating great customer experience predates computers. For example, people have always appreciated the following:
Well organized stores with easy to find merchandise
Knowledgeable customer service staff and salespeople
Servers who remember a customer’s regular order
Helpful suggestions that are based on the customer’s preferences and history
Interactions and experiences that simply work quickly effortlessly and effectively
Experiences and actions that bring pleasure
Historically, have not only appreciated these things, they’ll even pay more for better experiences. Early user experience efforts include Henry Ford’s creation of mass production technology, Walt Disney’s carefully designed strategies to make his parks a joyful place, and Don Norman’s pioneering work at Apple focusing on functionality and usability over aesthetics. In fact, it was Norman who coined the term ‘user experience’.
What’s slowly developed in recent years is that companies can now do a much better job of pinpointing the experiences that customers want. Even better, they can do it more effectively, and much less intrusively. Credit for this can largely go to big data and artificial intelligence.
The Role of AI in User Experience
A large part of the conversation about user experience and AI centers around chatbots. The idea is that AI driven chatbots can become more intelligent over time as they receive input from consumers as well as data from other sources. While this is true, it’s only the tip of the iceberg.
Artificial intelligence also plays a role in the creation of websites that deliver great user experiences. For example, The Grid uses artificial intelligence to help create sites with great UX nearly automatically. Netflix allows AI to do the grunt work of creating user experience by creating a framework of algorithms and rules that AI technology can work with. In the meantime, that leaves designers and others time to focus on the more human elements of user experience.
While AI plays a role in UX beyond the bot, that doesn’t mean the bot should be ignored. Chatbots are an emerging technology that have and will continue to improve the user experience. No, they aren’t perfect. There’s no doubt that most of have rolled our eyes at the seeming cluelessness of bots. However, thanks to advances in the way that bots process natural language, the ability for bots to respond and react appropriately to what people input is rapidly improving.
Paul Gordon at 720 Digital specializes in conversion rate optimization. He says, “Bots are no longer intrusive sales machines. They are intelligent. They possess the ability to interact, to show insight, and to meet customers’ needs when they interact. This is an exciting technology that will continue to improve UX down the road.”
Today, social media platforms are assisting businesses in their effort to use bots to improve UX. This includes the ability to deliver personalized content as well as deliver relevant information and answer questions.
Considering that most people have only five apps on their phone that they use on a regular basis, and that the most used of those five is likely to be a messenger app, there’s no reason to ignore the role that AI can play in messenger apps whether it’s facilitating purchase, acting in a customer service role, or simply providing information.
Big Data And UX
Another asset in the ability for businesses to deliver great user experience is the improved ability to collect and store data. This data can then be used to inform decisions about creating better UX.
One way that startups are able to use data to improve UX is by collecting that data in less obtrusive ways. Analytics software can deliver data about true consumer behavior. Not only that, sometimes big data can gleen better information about customer information than customer feedback through surveys and other instruments.
Of course surveys are a valuable means of connecting with customers. Market research is also an apparent tool for reaching out to the users. However, once again it’s intrusive and requires customers to provide input that they would not otherwise give freely.
Businesses have been collecting and using data from customers and other sources for years. However, thanks to analytics they can identify the right questions to ask in the first place, and also identify where data collection might require a bit of sensitivity. After all, at the end of the day businesses want customer data in the most convenient way possible.
What do Customers Really Want From UX
From the time they leave their homes, log into their computers, or walk into your store, customers really want just one thing. They want to be provided with easy, informative, and easy to connect experiences. More importantly, customers understand the value of CX. They want convenient, safe, and entertaining experiences.
In recent years there has been much talk about cloud computing, the cloud, the change this entails in our way of developing and managing our applications ... But what is cloud computing really?
Large companies began using this term to refer to those services hosted on the network. In fact that is the first thing most of us come to mind about "Cloud Computing". Therefore, we can say that the word cloud would be equivalent to what we know as the Internet. However, the concept has much more scope and is something that we intend to relate in this article.
Types of cloud
There are currently 3 types of clouds:
- Public clouds: These are those that are administered by the service provider. The great advantage of them is that they do not require an initial investment to start using them and do not entail a maintenance expense for the consuming customer. These clouds are shared with other customers within the provider's data centers.
- Private clouds: Private clouds, unlike public clouds, are managed by the client to gain greater control. Due to this, it implies an initial investment in the infrastructure since it will be hosted on-premise, ie at the client's premises. As a main advantage, the customer enjoys a cloud of his property where he is the only one who resides in it, although the maintenance costs are borne by the owner.
- Hybrid clouds: Finally we have this intermediate option between the two previous clouds. While they say that this type will be the most widespread in the future, it is not as defined as the rest. The main idea is that the customer will be able to keep control of those main applications and delegate the administration in which they consider secondary.
Types of services
Once you have covered the types of clouds that exist, what can we do with them?
Depending on the need we need to cover, there are different types of services within cloud computing:
- Infrastructure as a Service (IaaS): This type of service offers us the necessary infrastructure to be able to upload our environment and also to run proprietary software on it. The two fundamental pillars are computing and storage as a service. Sometimes they refer to IaaS as HaaS (Hardware as a Service). As examples of this type of services we can mention GoGrid and Amazon EC2 (Elastic Compute Cloud).
- Platform as a Service (PaaS): When we talk about the platform within the cloud, the service we offer is the environment where we can directly deploy our applications. The clearest examples in this section are the Windows Azure platform by Microsoft and Google App Engine .
- Software as a Service (SaaS): The last service, and one of the best known by the market, are those transformed into final applications provided by the provider, ready to be used by customers. In this type of service we are assured the maintenance, the support and the availability of the software. Within this set, we can find Microsoft Business Productivity Online Standard(BPOS) which is a set of well-known applications in its online version like SharePoint Online , Exchange Online , Office Live Meeting and Office Communications Online . Another group of applications within this area would be Salesforce, Known mainly for its CRM in the cloud, and Basecamp where its flagship product is its collaboration tool for projects.
As an advantage of this administration and development model, we can highlight the cost savings as the most important, in addition to the high scalability, reliability, as well as the abstraction of hardware maintenance, something up to now innovative in large companies with its own department ITEM.
One of the concepts that best define the cloud environment is the term "Pay as you go", which means that we only pay for usage and not a monthly fixed fee, such as traditional hosting services.
Lastly, it is worth mentioning the agility with which we have these services, achieving in a matter of minutes a putting into production that could take months, when dealing with the traditional on-premise process.
While it is true that the advantages of cloud computing are worth considering, there are some points that can be crucial when it comes to hitting the cloud:
First, there is the perception of insecurity in moving our information out of our physical reach, which can manifest a sense of vulnerability. To solve this "fear" among potential customers, large cloud companies have efficient, high-security systems to keep data safe from potential attacks.
Another drawback is dependence on an Internet provider. Due to the location of the services, we are tied to this need, so it is advisable to have a second connection in case of failure of the main.
Although less and less, there is still some immaturity in some of the services offered by lack of functionality, in relation to similar products designed to meet these needs in servers within the client.
In this section, we have been able to know the concept of cloud computing as the technological proposal of large companies to refer to the different services hosted on the Internet, as well as the different types of clouds available in the market. In addition we have listed the types of services available to date and how some companies already offer them to the public.
Launching a product is overwhelming. Overseeing or conducting development, doing your marketing, meeting investors – there’s a lot of chores a founder needs to juggle all at once.
Legal matters are often left unattended in this merry hustle and bustle. Of course, developing your vision is way more exciting than getting through the murky legal waters. Yet, failing to establish a strong legal base for your business can cost you your company later on. The following four tips are the bare must-do for any founder launching a tech venture.
Choosing a Domain/Brand Name Without Doing Your Homework First
Just made up a cool sounding name for your venture? Awesome! Now it's time to do some digging apart from checking its eligibility on a domain registrar.
You will need to make sure that you have not picked a name that is the same or sounds similar to an existing registered name, especially a trademarked one. And failing to register a trademark can be a huge roadblock later down the road.
Think Apple. The company has been continuously suing various Chinese companies, who have been “trademark squatting” on Apple’s iPad without any legal consequences. According to the China laws, whoever registers the trademark first, owns it for good. Also, during all those squabbles it turned out the name "IPAD" was already legally copyrighted to a Taiwanese company back in 1988. Suppose that makes a good lesson on why researching and protecting your business name is so important, especially if you decide to expand to a foreign market.
That’s why it may be worse to do some preliminary digging and commission a patent and trademark search before you go all into product development.
Failing To Protect The Source Code and Other Intellectual Property
Intellectual property laws are not evolving at the same pace as the technology advances. Hence, startups now enter a somewhat sticky area with no fine line defined, especially when it comes to the product source code.
Imagine this: you are licensing some software from a 3rd party vendor to power your product, API integration for instance. What happens if that vendor goes out of business just when your product finally starts taking off? To avoid these scenarios, you may want to negotiate a software escrow agreement with that vendor through an agent. The agent will store that licensed source code and give you immediate access to it once the respective conditions apply.
Next, think about your web app design – what if it gets completely or partially ripped off by some 3rd party? While filing for utility patents (protecting the way the product is used and works) is rather common for startups; filing design patents, which protect your product looks isn’t something most companies consider to do.
The official US Patent Office stats prove this tendency: in 2015 over 9.2 million utility patents were issued, compared to just 746,000 design patents.
But think about this – obtaining a utility patent for software inventions has become significantly harder in the US after the Alice v. CLS Bank case. Design patents may be easier and faster to claim and they will still protect the essential parts of your product such as GUI, logo, screen flows and so on.
Operating Without Proper Paperwork
Hiring and legal mistakes come hand in hand just too often. You should prepare in advance all the required paperwork for the new people with clear contracts, NDA agreements and any other supplementary clauses you deem appropriate.
As a founder, formulating strong bylaws should be on top of your agenda. Your work contract should specifically list all the existing policies, how the disputes are settled, descriptions of duty, conditions, and terms of employment and the rights and powers of key shareholders. Also, you should mind the worker's compensation laws in your state (as those differ largely) and establish the procedures for claiming injury compensations, which cause not just financial, but reputational damage as well.
You will also need to have a business owner's insurance (BOP) before moving into an office space. It would have your back covered when it comes to property damage, personal property coverage (hardware, furniture, and other possessions). Some insurances also offer extended coverage for valuable documents (both paper and digital), meaning you can receive compensation of related costs if you lose access to those files.
Have a Formalized Founder’s Agreement
Also called the operating agreement, it will help you avoid certain conflicts among the founding party. This legal document should clearly define the relationships among the founders; outline how the communication is expected to happen and incorporate a conflict-resolution clause that should minimize and regulate the disputes.
Richard Harroch also suggests that a founder agreement should absolutely include your agreement on the following matters:
Who obtains what percentage of the company?
The shared and common responsibilities of each founder and their primary roles.
In case one of the founders leaves the business, can another founder or the company buy that founder’s shares? If yes, at what price?
Is the ownership percentage being subject to vesting based on continued participation in the company?
Are founders entitled to any salaries? How can the salary be changed?
How the key and the day-to-day company decisions will be made?
What are the circumstances for removing a founder as an employee from the company?
How will you decide on the sale of the business?
What kinds of assets will each founder contribute/invest in the business?
While doing the legal chores may be not the most exciting part of your job, you will have to prioritize them at the beginning to avoid paying for your mistakes later down the road.
Do you have a blog focused on parenting? Are you wondering how to transform your blog from a hobby into a real business? Read on for advice that will help you succeed.
1. Take It Seriously
If you want to make money from your blog, you need to view it as a business. If you see it that way, and you talk about it that way, other people will follow suit. If you get an offer for direct advertising, incorporate it on your site. Don't apologize for wanting to be successful.
If a company contacts you and asks you for advice, get a consulting fee. A blogger was recently in communication with Disney and received $6000 to participate in a meeting, answer a survey and respond to a couple of emails. Be ready for opportunities like that; get a PayPal account set up so that you can receive money going forward.
2. Determine Your Limits
Heather Armstrong is basically the leader of all mom bloggers. She writes interesting pieces that are funny and intriguing. She doesn't really have a filter, however; there is nothing that is off limits, and she lets her readers know about personal moments that happen with her family. She also incorporates profanity into her posts.
You need to be comfortable with your content. There is no hard and fast rule that says you need to be like Heather Armstrong in order to be successful. However, as a mom blogger, you probably need to be fairly open with your readers. Think about what is right for you. Set limits for yourself and stick to them, so that you feel good about what you are doing with your blog.
3. Become A Member Of ProBlogger
It is a good idea to join ProBlogger and to periodically read the posts. Of course, the information is meant for professional. However, you will find information that can help you on your blogging journey. Take a look at the information and figure out how to apply the advice to your own situation.
4. Learn About Advertising
It is up to you to figure out how you want to handle ads. Look into the best placement and determine how many you want to have. Remember to have enough followers on your social media accounts too – it can make a big difference. Also, direct advertising is something you need to think about as well.
5. Make Connections
You want your blog to make money. That means you have to get people to your site, so that advertisers will want to work with you. While having excellent content is crucial, it is not the only piece of the puzzle. You have to network as well if you want to get impressive traffic to your site.
How do you do this? Begin by commenting on different blogs within your niche. In addition, reach out to bloggers that have sites like yours and ask them if you can submit a guest post. You'll find new followers that way, so it is certainly worth the time and effort involved.
In addition, social media platforms are important in this process. Twitter, for example, can help you get attention for your blog. Don't forget about Facebook, either. Look into other sites as well, like Instagram and Pinterest.
6. Write What You Love
Your readers are important, and you should think about them when you are posting new content. However, that doesn't mean you should deviate from the topics that you love and that you find interesting. Be entertaining. Bring out emotions in other people. You don't always have to provide factual information in your posts. You don't always have to give other people tips and tricks on parenting. Simply making a connection with people is often enough.
7. Be Proud Of What You Do
There is nothing wrong with earning money as a result of your blog. You should be proud of what you are doing. You are a good writer, other people find you interesting, and you've put a lot of time and energy into creating the connections necessary to succeed. There is no reason to apologize for making money while doing something that you love. Check out Don Mills Diva's post entitled "Show Me The Money." It is a great read.
8. Don't Overdo It
It is not easy to get your blog up and running, much less to turn it into a success. If you are committed to this process, you don't want to wear yourself out in the very beginning. You may find yourself consumed with your site; however, you need to set limits in order to find the right balance. Remember, your family needs you to and you should enjoy them. The Internet should not take you away from what is really important. It's work, but it is not your entire life.
In today’s era when most of the individuals have disconnected their landline phones and gone mobile, there are still quite a substantial number of people who still prefer cordless phones over mobile phones. In fact, more and more households, businesses, educational institutions and industries are installing cordless phones, as not only it is cheap, it comes with long range capabilities and durability.
For instance, if we talk about Engenius, which is the leading provider of cordless phones, it has changed the traditional telecom landscape by offering longest range, i.e. up to 250,000 sq. feet in healthcare facilities, warehouses and retail stores. Moreover, it can penetrate 12 floor building and is perfect for school campuses and farms with range up to 3000 acres.
Apart from this, the new cordless phones come with a myriad of new features, such as, clear voice, an in-built answering machine, crisp display, conferencing, phonebook, great battery back-up, call barring, fully compatible with home security system, and wide range of packages and models to choose from. Hence, not only it makes your life simple, it provides security too.
With so many features and models available, it’s not difficult to choose a cordless phone for your house or facility. All you have to do is check the price plans and features that best suit your need and budget.
For any business that truly values efficiency, it is a no-brainer to have an IVR virtual receptionist. This is why an increasing number of companies are relying on this type of automated phone attendant system for greeting callers, asking and answering questions, and routing individuals to the right department or agent. However, virtual receptionists are not all the same. Just ask any customer who has found themselves stuck on hold for long stretches at a time. The following are some useful tips to help you take your virtual receptionist to the next level to provide your customers with a great first impression and leave them with a positive experience.
First Record A Real Person's Voice And Then Re-Record It
One thing about IVRs that annoys many callers is that they feel as if they are speaking with a robot. One of the most common criticisms made about virtual receptionists is that people want to be able to speak to a real person. Having a live agent for answering the phone isn't always possible. So until a caller is able to speak with a real human, make sure that the experience that they have is as close to being human as possible. Use your own voice to record all of your menu options. Then listen to your menu and be sure to re-record any of the parts that are hard to understand, awkward or seem forced. Don't rush through this part. It is the very first thing that a caller hears when reaching your business, so you want to make sure that you leave a good first impression.
Pay Close Attention To How You Word Your Menu Options
Just like all conversations between an agent and a customer, the responses you set up to use on your virtual receptions should always be professional and courteous. To take an obvious example: if you are selecting a response for when your IVR needs the caller to repeat what he just said, don't have it say "What?" That can sound rude. Instead use something like, "I'm sorry, I didn't hear what you said. Can you repeat that please?" Even when a machine is doing all of the talking, manners are still very important.
Keep Things Simple
Callers want the same thing that you do, which is to be routed to the right individual as soon as possible. When there are too many menu options, your customers might feel like they are wandering through a maze that never ends. Make sure that your menu options are kept simple, and have as few steps as possible from start to finish.
Many of today's IVR systems offer touchtone versus speech recognition options. Just make sure with speech recognition that your IVR doesn't pick up background noise and think it is the caller's voice. That can result in looping and frustrate the caller.
Pay Close Attention To Benchmarks
According to a recent study, the average hold time across businesses of all different sizes is 56 seconds. When you are trying to gauge how well you are serving your customers and how fast you are at attending to their needs then benchmarks do matter. So determine how well you stack up against benchmarks. It can help you figure out what you need to do to improve your phone system.
Remember To Say Thank You
We previously emphasized manners, and this relates to that, but there is another reason for why it also stands on its own. Customers can get testy when they are on hold, so it is up to you to make sure that they know that their patience and business is appreciated. Just simply saying thank you can go a long way.
Modified on by Matt Stathis
(photo by Nicolas Solop)
Up until a couple of years ago, many experts would have scoffed at the idea of influencer marketing becoming a powerful marketing tool. These days? Not so much. According to recent studies, an average influencer marketing campaign has earned $6.85 for every $1 spent.
As more and more brands are starting to find out, word-of-mouth marketing is routinely outperforming all other marketing types by a large margin. Does this mean all businesses should focus exclusively on taking advantage of influencer marketing? It's not quite that simple. Though influencers can play a vital role in your marketing strategy, they also bring a specific set of challenges that can affect your campaign.
Here are three things every business owner needs to know about influencer marketing.
1. Not All Influencers Are Equal
Influencer marketing is still relatively new, so it's probably no surprise to see brands struggling to identify the right influencers for their needs. Many celebrity-level influencers have over 300,000 followers on social media, but their fans might not be the right target audience for your brand. Can you confirm that these followers were not purchased? Can the influencer in question provide quality content? What about the level of engagement their posts are generating? In many cases, you'd be better off focusing on the so-called micro-influencers. These people have considerably smaller media followings, but they're often able to influence more purchases from their audience. Additionally, their rates are generally lower than those of celebrity-level influencers. If you want to find the right influencers for your campaign, your first step should be to define your business goals.
Do you want to focus on getting followers, increasing your conversion rate or driving website traffic? Once you have your answer, look for influencers that are relevant in your industry. With enough research, you'll be able to identify those of them who can engage your target audience.
2. Determining Your Campaign ROI
How can you tell whether influencer marketing is worth your investment? With other marketing strategies, the easiest way to do so would be to calculate your campaign ROI. However, influence marketing is somewhat of an outlier in this regard, as measuring direct financial return is often impossible.
One way to approach this issue would be to provide your influencers with unique money-off coupons. Any time their followers use one of these coupons, you'd be able to measure the conversion rate. This is what Nutrisystem did. Nutrisystem is a diet company that launched Nutrisystem Nation Blogger program some time ago. Through this program it reached out to women bloggers, like Beatrice of Bestiews, who would be willing to try the popular diet, and blog about their weight loss experience. Nutrisystem gave these influencers special coupon codes to offer to their followers. People used these Nuitrsystem coupons to purchase the diet program allowing the company to measure the campaign’s ROI.
If you're not planning on providing such discounts, though, you can take note of your other campaign factors such as brand advocacy, brand awareness and reaching your target audience.
There are a couple of online tools that can help you with this task. For example, NeoReach is a social media platform that allows you to monitor your campaign results. Thanks to this tool, you'll be able to keep track of your influencers' impressions and the engagement they're generating. In addition to that, you can take note of your overall campaign spending and compare it with the cost per impression and the cost per engagement.
3. Attracting Influencers
When it comes to influencers, their content creation rates can obviously vary wildly. However, there are some statistics that can help you determine how far you should go in order to attract the right people for your campaign. According to Influence.co, the average cost of an Instagram post made by an influencer is $271. Additionally, an average micro-influencer (fewer than 1,000 followers) will demand $83 per post, whereas celebrity-level influencers (over 100,000 followers) will ask for $763 per post.
We should also note that influencers are busy people, and attracting them is far from a walk in the park. In a recent Econsultancy study, it was found that 59% of businesses are struggling with this task. What's the right way to approach them? Well, many experts believe that influencers are more likely to pay attention to marketers who try to befriend them instead of pitching them.
In other words, you should spend some time researching the influencers you want to work with. If you happen to share any common interests or if you liked some of their recent work, make sure to mention that in your emails. Keep in mind that your main goal should be to give them a reason to care about your campaign.
DevOps has become something of a buzzword lately but the idea behind it can be truly powerful. Using a combination of technology and best practices to increase collaboration between development and operations teams can accelerate the application development lifecycle while improving software quality and reducing costs.
Here’s how IBM is addressing DevOps, with the launch of SmartCloud Continuous Delivery--an agile, scalable and flexible solution for end-to-end lifecycle management that allows organizations to reduce software delivery cycle times and improve quality. Learn more: http://ibm.co/UeAl0B
Modified on by subham-sarkar
To celebrate PowerPoint turning 30 years old, Glisser has pulled together some of the twists and turns of its life so far. Through its sheer versatility, it's amongst the longest serving
software applications on the market. With additions like Glisser's PowerPoint
extension, it's ready for the next 30 years in the hands of the social media generation.
Robert Gaskins invented and worked alone on ‘Presenter’, printing the two page concept on his dot matrix printer, before later being joined by Denis Austin and then Tom Rudkin.
PowerPoint became the first venture capital investment ever made by Apple’s Strategic Investment Group.
PowerPoint 1.0 for Mac was black-and-white-only, and was first available on 20th April 1987 (on foppy disk of course). Two days after release, all 8000 copies in stock had been sold.
Microsoft bought PowerPoint for $14M (equivalent to $30M in 2017) with the original founding team becoming Microsoft's ‘Graphic Business Unit’.
PowerPoint 2.0, or “Color PowerPoint” was released, to capitalise on hardware improvements. It boasted a massive 256 colours, and also included graphing tools and bullet points.
1992 PowerPoint 3.0 added animations, sound and video effects, transitions and drawing tools, turning businesspeople and teachers around the world into budding Martin Scorseses.
The very first public use of a laptop to project video from PowerPoint took place on 25 February 1992, at the Hotel Regina, in the Place des Pyramides, Paris.
PowerPoint 8.0 (for Windows 97) introduced auto-clipart and ‘Clippy’, the much maligned Office assistant, proving not all evolutions worked out!
2000 Startup adoption of PowerPoint was cemented in the dot.com bubble between when investors wanted 10-slide decks rather than 80-page business plans.
PowerPoint 12.0 included SmartArt to effectively kill off clipart.
Prezi was launched to challenge PowerPoint with an alternative nonlinear approach. Many users love the new concept, but others report audiences suffering from motion sickness from
too much animation.
PowerPoint skipped over 13.0 for superstitious reasons.
Technology startup Glisser launched to live-share PowerPoint slides to audience phones, and incorporated live audience response and integrated social media feeds.
Powerpoint announces Artificial Intelligence elements. 'Designer' helps users automate the creation of slides and presentations. AI marks a significant evolution in PowerPoint and is heralded as a new age of app features.
PowerPoint celebrates its 30th birthday.